{"id":10059,"date":"2025-07-01T22:11:41","date_gmt":"2025-07-01T14:11:41","guid":{"rendered":"https:\/\/klhappenings.com\/?p=10059"},"modified":"2025-07-01T22:11:43","modified_gmt":"2025-07-01T14:11:43","slug":"ever-collagen-is-launching-a-new-hair-fit-wite-line-up-as-an-extension-of-its-beauty-from-within-range-a-collaboration-between-watsons-malaysia-and-ever-collagen","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=10059","title":{"rendered":"Ever Collagen is launching a new “Hair, Fit & Wite” line-up as an extension of its beauty-from-within range, a collaboration between Watsons Malaysia and Ever Collagen"},"content":{"rendered":"\n

Watsons Malaysia Exclusive Launch Introduces Shiyo as New Brand Ambassador Alongside Han Xiiao Aii<\/em><\/p>\n\n\n\n

Beauty brand Ever Collagen has officially unveiled its latest product extension featuring Ever Collagen Hair, Ever Collagen Fit, and Ever Collagen Wite. Building on the success of its original dual-function collagen that promotes skin moisture and UV protection, this new trio targets specific concerns \u2014 hair strength, body shaping, and skin brightening \u2014 solidifying Ever Collagen\u2019s position as a trusted holistic beauty solution from within.<\/p>\n\n\n\n

The launch, held in collaboration with Watsons Malaysia, introduced the brand\u2019s extended functional range for the first time outside of South Korea. The event also celebrated the appointment of Shiyo, a rising digital content creator and beauty enthusiast, as the newest face of Ever Collagen, joining long-time ambassador and influencer Han Xiiao Aii.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\u201cMalaysians today are looking for multifunctional beauty supplements that match their dynamic lifestyles. We are proud to partner with Newtree Ltd to introduce this expanded line exclusively at Watsons stores and online, giving our customers a complete inside-out approach to wellness and beauty,\u201d<\/em> said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson.<\/p>\n\n\n\n

Backed by cutting-edge Korean research and innovation, the three new variants each serve targeted beauty functions:<\/p>\n\n\n\n