{"id":10461,"date":"2025-07-24T23:06:05","date_gmt":"2025-07-24T15:06:05","guid":{"rendered":"https:\/\/klhappenings.com\/?p=10461"},"modified":"2025-07-24T23:22:13","modified_gmt":"2025-07-24T15:22:13","slug":"rm-of-bts-debuts-as-samsung-electronicss-art-tv-global-ambassador-at-art-basel-in-basel-2025","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=10461","title":{"rendered":"RM of BTS Debuts as Samsung Electronics\u2019s Art TV Global Ambassador at Art Basel in Basel 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>RM shares his passion for living with art, powered by Samsung Art TVs<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kuala Lumpur, 23 July 2025<\/strong> &#8211; Samsung Electronics announced that RM of 21<sup>st<\/sup> century pop icons BTS has been named the new global ambassador for Samsung Art TVs back in June 2025. RM joined Samsung Art Basel in Basel 2025 to celebrate creativity, share his passion for art and spotlight how Samsung Art TVs and Samsung Art Store are making curated art experiences more accessible than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=Ezd09c89WSI\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RM shares journey of art discovery at Art Basel in Basel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ezd09c89WSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b2RM\u2019s interview at Samsung ArtCube during Art Basel in Basel 2025<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-12.jpeg\" alt=\"\" class=\"wp-image-10463\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-12.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-12-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM admires artwork by Kun-Yong Lee.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-13.jpeg\" alt=\"\" class=\"wp-image-10464\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-13.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-13-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM engages with a piece by Basim Magdy.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-14.jpeg\" alt=\"\" class=\"wp-image-10465\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-14.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-14-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM stops to look at artwork inside ArtCube.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-15.jpeg\" alt=\"\" class=\"wp-image-10466\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-15.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-15-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM checks out a piece on display at ArtCube.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an artist, collector and cultural voice, RM has long expressed his love for visual art \u2013 often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung\u2019s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-16.jpeg\" alt=\"\" class=\"wp-image-10467\" style=\"width:383px;height:auto\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-16.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-16-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM participates in a talk session at Art Basel in Basel 2025.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Art, Technology and the Everyday<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen I connect with a piece of art, it\u2019s like having a silent conversation,\u201d said RM. \u201cSamsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how are has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-17.jpeg\" alt=\"\" class=\"wp-image-10468\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-17.jpeg 384w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-17-300x200.jpeg 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM views the artwork on display inside ArtCube.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-18.jpeg\" alt=\"\" class=\"wp-image-10469\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-18.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-18-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM snaps a photo inside ArtCube.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"255\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-19.jpeg\" alt=\"\" class=\"wp-image-10470\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-19.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-19-300x200.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM creates a personalized selfie in the artistic style of Marc Dennis.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-20.jpeg\" alt=\"\" class=\"wp-image-10471\" style=\"width:383px;height:auto\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-20.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-20-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM reflects on artwork by Kun-Yong Lee.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"256\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-21.jpeg\" alt=\"\" class=\"wp-image-10472\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-21.jpeg 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-21-300x201.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">\u25b2 RM observes a piece by Kun-Yong Lee.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the Samsung Art TVs expansive discovery features and curated collections, RM shared that he\u2019s been exposed to a wider world of creativity \u2013 sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out their comfort zones and pre-set tastes shaped by algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery space has a mood\u201c , RM shared during the talk session, \u201cAnd sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>A Personal Vision for the Future<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he\u2019s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI want to bring everything together into one space,\u201d he said. \u201cMaybe I\u2019ll call it \u2018rkive\u2019 like my Instagram. It won\u2019t be easy, but I want to try.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"459\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22.jpeg\" alt=\"\" class=\"wp-image-10473\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22.jpeg 721w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22-300x191.jpeg 300w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22-660x420.jpeg 660w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22-640x407.jpeg 640w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-22-681x434.jpeg 681w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><figcaption class=\"wp-element-caption\">\u25b2 \u00a0RM shares his thoughts on art during a talk session held at Art Basel in Basel 2025.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world \u2013 especially those who can\u2019t visit museums or galleries. \u201cUnless you live in Seoul, it\u2019s not easy to access museums or galleries to experience art in Korea.\u201d He added that it would be great to have an \u201cart bridge\u201d through Samsung Art TV one day. That would allow someone to \u201cpress a button and be led into a new world of art.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Reimagining Art for Everyone<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung\u2019s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it\u2019s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRM\u2019s sincerity and influence make him a natural partner for Samsung Art TV,\u201d said Sofia Monteiro, curator at Samsung Art Store Europe. \u201cHe\u2019s someone who doesn\u2019t just appreciate art \u2013 he lives with it. And that reflects exactly what our platform is all about.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"219\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-2.png\" alt=\"\" class=\"wp-image-10474\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-2.png 383w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/image-2-300x172.png 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=jRduD0HvDDo\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/jRduD0HvDDo\">https:\/\/youtu.be\/jRduD0HvDDo<\/a><br><a>\u25b2 \u201cTalk With RM\u201d at Art Basel in Basel<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>RM and Samsung Invite the World To Live with Art<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Samsung\u2019s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RM shares his passion for living with art, powered by Samsung Art TVs Kuala Lumpur, 23 July 2025 &#8211; Samsung Electronics announced that RM of 21st century pop icons BTS has been named the new global ambassador for Samsung Art TVs back in June 2025. RM joined Samsung Art Basel in Basel 2025 to celebrate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,3162,1288,25,1579],"tags":[3170,3169,3168],"class_list":["post-10461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","category-bts","category-gadget","category-people","category-samsung","tag-art-basel-in-basel-2025","tag-debuts-as-samsung-electronicss-art-tv-global-ambassador","tag-rm-of-bts"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/Picture1-2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10461"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10461\/revisions"}],"predecessor-version":[{"id":10476,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10461\/revisions\/10476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/10475"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}