Introducing the Ultimate Pickleball Tournament (UPT) powered by MILO\u00ae – a bold fusion of physical sport and esports designed for today\u2019s generation. \u201cThrough UPT, we\u2019re not just hosting a tournament; we are creating an environment where youth can explore their potential and cultivate the tenacity to start, try, and grow together within their communities,\u201d said Norkhayati Mohamed Hashini, Business Executive Officer of Ready-to-Drink NESTL\u00c9 Malaysia. Pickleball is rapidly emerging in Malaysia as one of the fastest-growing sports due to its inclusivity and accessibility. It has transformed into more than just a game; it has evolved into a vital space for community development and youth engagement.<\/p>\n\n\n\n A standout feature of UPT is the introduction of Boost Cards powered by MILO\u00ae, unique in-game power-ups that add exciting twists and bursts of energy to elevate gameplay. This esports layer mirrors how youth live and play today\u2014with purpose, passion, and a love for the unexpected.<\/p>\n\n\n\n \u201cThis collaboration brings together the best of both worlds \u2014 competitive sport and immersive play,\u201d said Kelvin Tee Keng Wooi, Chief Marketing Officer of Vertex Esports. \u201cWith the Ultimate Pickleball Tournament, we\u2019re reimagining how youth engage with sports by injecting a layer of esports that resonates with today\u2019s generation. It\u2019s not just about winning; it\u2019s about daring to try, evolving, and enjoying the journey. Together with MILO\u00ae, we\u2019re creating a platform that reflects youth culture\u2014bold, energetic, and full of discovery.\u201d<\/p>\n\n\n\n Held at 91 Pickleball Club House, Subang Jaya, UPT is more than just a competition; it\u2019s a two-day sportainment festival designed to bring communities together. A total of 304 teams will compete in Men\u2019s, Women\u2019s, and Mixed Doubles in a dual-format structure:<\/p>\n\n\n\n Open to players with a DUPR (Dynamic Universal Pickleball Rating) of 3.5 and below, UPT is designed to foster grassroots participation and develop emerging talent, providing a competitive yet accessible entry point for new and rising players.<\/p>\n\n\n\n There will be RM36,000 in cash prizes to be won by the players. Beyond that, UPT will deliver an immersive experience with hundreds of giveaways and interactive zones for the public to join us. Festival highlights include:<\/p>\n\n\n\n This initiative embodies the spirit of exploration and the thrill of the unknown, encouraging participants to embrace every moment of their journey. Similarly, MILO\u00ae has consistently fueled generations of champions and further reinforces its enduring commitment to youth development by encouraging young people to explore new sports, forge social connections, and embrace the spirit of collaboration.<\/p>\n\n\n\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-25-at-12.28.51_af735fe6-1024x683.jpg\")
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