{"id":10877,"date":"2025-08-12T23:10:06","date_gmt":"2025-08-12T15:10:06","guid":{"rendered":"https:\/\/klhappenings.com\/?p=10877"},"modified":"2025-08-12T23:11:10","modified_gmt":"2025-08-12T15:11:10","slug":"75-years-of-sensitive-skin-innovation-cetaphil-and-its-new-innovative-product","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=10877","title":{"rendered":"75 Years of Sensitive Skin Innovation , Cetaphil and its new innovative product"},"content":{"rendered":"\n

Kuala Lumpur, 12 August 2025: <\/strong>Cetaphil\u00ae, the trusted global leader in sensitive skincare and the No. 1 dermatological skincare brand in Malaysia*, announced a transformative rebrand with a bold shift towards an advocacy-first strategy. This new approach was unveiled at the inaugural Cetaphil SkinLABS launch and is built upon Cetaphil\u2019s ongoing collaboration with dermatologists, while also forging new partnerships with the influencer community. This ensures expert-backed advice and education are accessible to all. In addition, Cetaphil is introducing a more innovative range with the launch of two groundbreaking products: the Gentle Exfoliating Salicylic Acid range<\/strong> and the Cetaphil Baby Soothing Moisturising Cream.<\/strong><\/p>\n\n\n\n

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A shared mission: Dermatologists, Pharmacists, KOLs, and Cetaphil<\/strong><\/p>\n\n\n\n

In response to the overwhelming volume of skincare advice on social media, which often leads to confusion and skin barrier damage, Cetaphil\u2019s advocacy-first strategy prioritises empowering consumers with dermatological expertise. Recognising that a gap in dermatology knowledge can lead individuals to ill-informed sources and potentially harmful skincare practices, Cetaphil is fostering a collaborative relationship with both dermatologists and influencers to champion responsible education and advocate for gentle, yet effective skincare for all.<\/p>\n\n\n\n

\u201cCetaphil\u2019s commitment is to deliver science-driven solutions that cater to diverse skin needs, ensuring that everyone\u2014regardless of skin type or concern\u2014has access to effective, clinically proven skincare,\u201d says Ms Cindy Tiu, Country Manager of Galderma Malaysia.  <\/p>\n\n\n\n

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Sensitive skin: Efficacy without compromise<\/strong> <\/p>\n\n\n\n

Sensitive skin affects an estimated 50% Malaysian adults. Despite this staggering prevalence, a longstanding misconception has hindered the sensitive skin category\u2019s growth: products designed for sensitive skin were often viewed as too gentle or lacking efficacy.  <\/p>\n\n\n\n

Cetaphil has decisively debunked this notion, delivering effective skincare solutions that protect the skin barrier without compromising results. <\/p>\n\n\n

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(From L to R)
Muna Bella, host and ERA FM radio DJ
Iman Troye, Singer-songwriter
Dr Benji Teoh, Dermatologist and Skincare Expert
Ms. Cheryl Lai, Pharmacist and Customer Advocate, Watsons
Ms. Poh Wei Thian, Medical Affairs, Galderma Southeast Asia<\/figcaption><\/figure>\n<\/div>\n\n\n

 \u201cFor over 75 years, Cetaphil has been relentlessly pushing boundaries and advancing skin science so that everyone can feel free to be their most authentic self. At Cetaphil, we are for everyone\u2019s sensitive skin,\u201d says Ms Cindy Tiu, Cetaphil Country Manager, Malaysia.<\/p>\n\n\n\n

New innovations for every sensitive skin need<\/strong><\/a><\/p>\n\n\n\n

Designed for oily and acne-prone skin, Cetaphil’s Gentle Exfoliating SA Cleanser and Lotion is a powerful duo. It harnesses three gentle acids\u2014PHA (Gluconolactone) for moisture and hydration, AHA (Mandelic acid) for tone and cell turnover, and BHA (Salicylic acid) to remove oil and reduce redness\u2014to gently exfoliate without irritation. This unique blend promotes cell renewal for softer, more radiant skin after just one use, clinically reducing blemishes by 28% and blackheads by 45% for acne prone skin. It also boosts all 15 essential ceramides to restore the skin’s barrier, with the lotion providing 48-hour hydration.<\/p>\n\n\n\n