{"id":10990,"date":"2025-08-21T02:16:50","date_gmt":"2025-08-20T18:16:50","guid":{"rendered":"https:\/\/klhappenings.com\/?p=10990"},"modified":"2025-08-21T02:16:52","modified_gmt":"2025-08-20T18:16:52","slug":"cimbs-bangun-kita-bagi-jadi-song-aims-to-uplifting-communities-and-fostering-a-spirit-of-overcoming-challenges-among-malaysians","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=10990","title":{"rendered":"CIMB\u2019s \u201cBangun, Kita Bagi Jadi\u201d song aims to uplifting communities and fostering a spirit of overcoming challenges among Malaysians"},"content":{"rendered":"\n

Kuala Lumpur: In line with its purpose of Advancing Customers and Society,CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) today announced its continued commitment to empower Malaysian talents in Art and Culture through its social movement, Kita Bagi Jadi<\/em><\/strong>. Kita Bagi Jadi<\/em> is the Bank\u2019s social movement to nurture and encourage the spirit of resilience, optimism and positivity amongst Malaysians today. In conjunction with Malaysia\u2019s 68th<\/sup> Merdeka celebrations, CIMB is pleased to work alongside acclaimed Malaysian rapper Aman RA to release a new music video, Bangun, Kita Bagi Jadi<\/em><\/strong>.<\/p>\n\n\n\n

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This remake of the song Bangun, <\/em>which was the rapper\u2019s ode to the spirit of resilience amongst Malaysians, mirrors the campaign\u2019s values thus making him the perfect collaborator for the refreshed version. The music video is brought to life by the unique pairing of Aman RA and Olympian Dato\u2019 Azizulhasni Awang, whose personal journeys symbolise resilience and hope. Together, the video creates an expression of meaningful stories featuring Malaysians from all walks of life such as entrepreneurs, young artists and students who have overcome personal challenges and experienced the positive impact of CIMB\u2019s programmes andproducts.  <\/p>\n\n\n\n

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Toni Darusman, Group Chief Brand and Marketing Officer of CIMB Group said, \u201cKita Bagi Jadi<\/em> is the creative expression of our purpose, in which the first phase of the campaign saw us partnering with renowned Malaysian sporting heroes like S. Sivasangari, Dato\u2019 Azizulhasni and recently, Amer Harris to support them in their journey to achieve their dreams in the sporting arena. Music and sports have long been uniting elements, often rallying people to come together to celebrate or support their shared teams. Now, Bangun, Kita Bagi Jadi<\/em> is the perfect amalgamation of two personalities from these backgrounds, and CIMB hopes that the song reminds us of our very own spirit to \u201cmake things happen.\u201d<\/p>\n\n\n\n

CIMB Artober<\/strong> is a platform for art and culture and has now grown into a thriving business platform in Malaysia\u2019s arts space. The event provides local and regional artists and entrepreneurs with a platform to showcase their work, connect with a larger audience, and create economic empowerment of local artists and designers; whilst generating over RM20 million in sales for more than 100 artists to date.<\/p>\n\n\n\n

\u201cWe are delighted to expand the Kita Bagi Jadi<\/em> spirit to the Art and Culture pillar in support of Malaysian artists who are also micro-SMEs, helping to turn artistic aspirations into positive impact,\u201d continued Toni.<\/p>\n\n\n\n

In recognition of CIMB Artober\u2019s contribution to the national creative economy, this year\u2019s event has been acknowledged as an official programme of the ASEAN Economic Ministers Meeting 2025, further positioning Malaysia as a hub for creative and cultural exchange in the region. CIMB Artober at MITEC from 26 to 28 September 2025 will feature more than 20 galleries from Malaysia and the region presenting works by over 100 artists. One of the key highlights this year is an exclusive showcase comprising selected \u201cnever been seen\u201d artworks by renowned artist and Tokoh Melayu Terbilang, <\/em>the late Datuk Ibrahim Hussein. <\/p>\n\n\n\n

CIMB\u2019s holistic approach through Kita Bagi Jadi<\/em> demonstrates its commitment in creating impact beyond banking, under four pillars; Komuniti (Community), Customer-Centric Solutions, Brand Partnerships, and Art & Culture. Under CIMB\u2019s recently announced Kita Bagi Jadi Komuniti<\/em>, the Bank announced its commitment of RM200 million over the next five years (2026-2030) to assist the underserved communities and foster inclusive growth for all Malaysians, leaving no one behind. CIMB aims to be at the forefront of helping Malaysians realise their potential, strengthen their livelihoods and contribute to a more vibrant and resilient society.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kuala Lumpur: In line with its purpose of Advancing Customers and Society,CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) today announced its continued commitment to empower Malaysian talents in Art and Culture through its social movement, Kita Bagi Jadi. Kita Bagi Jadi is the Bank\u2019s social movement to nurture and encourage the spirit of resilience, optimism […]<\/p>\n","protected":false},"author":1,"featured_media":10991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,3382,12],"tags":[3387,3388,3389],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-cimb","category-community","tag-bangun-kita-bagi-jadi","tag-cimb","tag-uplifting-communities-and-fostering-a-spirit-of-overcoming-challenges-among-malaysians"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/08\/Kita-Bagi-Jadi-Budaya-Seni-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10990"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10990\/revisions"}],"predecessor-version":[{"id":10996,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/10990\/revisions\/10996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/10991"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}