{"id":11345,"date":"2025-09-10T23:19:47","date_gmt":"2025-09-10T15:19:47","guid":{"rendered":"https:\/\/klhappenings.com\/?p=11345"},"modified":"2025-09-10T23:19:50","modified_gmt":"2025-09-10T15:19:50","slug":"heineken-unveils-aghpay-your-voice-your-wallet","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=11345","title":{"rendered":"Heineken Unveils AghPay: Your Voice, Your Wallet"},"content":{"rendered":"\n<p><em>From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken\u00ae invites you to discover what makes every sip so special\u00a0<\/em><\/p>\n\n\n\n<p><strong>KUALA LUMPUR, 9<sup>th<\/sup> September 2025 <\/strong>\u2014 There\u2019s nothing quite like that unmistakable \u201cfirst sip of \u201c<em>Ahhh\u201d<\/em> &#8211; the refreshing, balanced taste that defines every Heineken\u00ae. Brewed to the same recipe and sold in over 190 countries, Heineken\u00ae is known for its consistent quality and signature experiences that consumers recognise worldwide.&nbsp;<\/p>\n\n\n\n<p>This year, Heineken\u00ae is unveiling fresh and playful experiences that bring the \u201c<em>Agh! to Ahhh<\/em>\u201d moment to life \u2013 inviting consumers to discover what makes every sip so special while exploring new and memorable ways to connect with the brand.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">AghPay: Your Voice, Your Wallet<\/h1>\n\n\n\n<p>Heineken\u00ae is introducing AghPay \u2013 a playful new mechanic that allows consumers to turn their <em>\u201cAgh! to Ahhh<\/em>\u201d. Across select bars and online, consumers can engage in a playful effort to \u201cpay\u201d with their best <em>\u201cAgh\u201d<\/em> to unlock exclusive rewards:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The AghTM \u2013 an ATM-inspired machine where consumers \u201cdeposit\u201d their loudest \u201c<em>Agh!\u201d<\/em> into the system to unlock their first sip \u201c<em>Ahhh\u201d <\/em>and enjoy exclusive rewards on the spot.<em>\u00a0<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital AghPay \u2013 for those who can\u2019t make it out in person, visit the Heineken\u00ae <a href=\"https:\/\/www.heinekencreds2025.com\/ageGate\">website<\/a><a href=\"https:\/\/www.heinekencreds2025.com\/ageGate\"> <\/a>to turn your <em>\u201cAgh\u201d<\/em> into rewards, including exclusive discounts of up to RM15 if you score a perfect 10, on your next Heineken\u00ae purchase via Shopee.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>These activations highlight Heineken\u00ae\u2019s refreshing payoff \u2013 showing how even small efforts can lead to an instant taste of that <em>\u201cAhhh\u201d<\/em> moment.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Bringing Brewing Closer to Consumers<\/h1>\n\n\n\n<p>To deepen appreciation for what makes Heineken\u00ae unique and give consumers a closer look at the craft behind every pour, the brand has rolled out The Heineken\u00ae Microbrewery \u2013 a traveling, immersive experience showcasing the art and science behind every Heineken\u00ae. Through interactive displays and demonstrations, visitors can learn about Heineken\u00ae\u2019s brewing process, discover the 100% natural ingredients and signature A-yeast that delivers its signature balanced taste, and gain insight into the uncompromising consistency behind its iconic flavour worldwide.\u00a0 As part of the experience, visitors will also be able to master their own Star Quality pour \u2013 learning the same technique used by Heineken\u00ae bartenders globally to serve Star Quality pints.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-1024x793.png\" alt=\"\" class=\"wp-image-11347\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-1024x793.png 1024w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-300x232.png 300w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-768x594.png 768w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-1536x1189.png 1536w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-543x420.png 543w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-640x495.png 640w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2-681x527.png 681w, https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture2.png 1712w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><em>Caption: Heineken\u00ae Microbrewery is a traveling, immersive experience showcasing the art and science behind every Heineken\u00ae.<\/em><\/p>\n\n\n\n<p>\u201cAt Heineken\u00ae, we\u2019ve always stood for consistent quality and a refreshing, balanced taste that\u2019s recognised around the world \u2013 and that\u2019s something worth celebrating. This year, we\u2019re bringing those core credentials to life in new and memorable ways, from the playful AghPay activations that take consumers from <em>Agh! to Ahhh&#8230; <\/em>to the immersive Heineken\u00ae Microbrewery that showcases the craft behind every sip. It\u2019s all about reminding consumers what makes Heineken\u00ae so iconic, and letting them experience it for themselves,\u201d said <strong>Sean O&#8217;Donnell, Marketing Director, Heineken Malaysia Berhad.&nbsp;<\/strong><\/p>\n\n\n\n<p>Consumers can turn<em> \u201cAgh!\u201d to \u201cAhhh\u201d<\/em> at participating outlets nationwide from now to 11<sup>th<\/sup> October or try Digital AghPay, which runs until 31<sup>st<\/sup> October.&nbsp;<\/p>\n\n\n\n<p>To find out more about the 2025 Credentials Campaign, follow Heineken\u00ae on <a href=\"https:\/\/www.instagram.com\/heinekenmy\/\">Instagram<\/a><a href=\"https:\/\/www.instagram.com\/heinekenmy\/\"> <\/a>and<a href=\"https:\/\/www.facebook.com\/HeinekenMYS\"> <\/a><a href=\"https:\/\/www.facebook.com\/HeinekenMYS\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/HeinekenMYS\">.<\/a><\/p>\n\n\n\n<p>Heineken\u00ae and all campaign events are strictly for non-Muslims aged 21 and above. We\u2019re all about being responsible\u2014when you drive, never drink. Please #EnjoyResponsibly.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From refreshing, balanced taste to playful AghPay rewards and immersive brewing experiences, Heineken\u00ae invites you to discover what makes every sip so special\u00a0 KUALA LUMPUR, 9th September 2025 \u2014 There\u2019s nothing quite like that unmistakable \u201cfirst sip of \u201cAhhh\u201d &#8211; the refreshing, balanced taste that defines every Heineken\u00ae. Brewed to the same recipe and sold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,1812],"tags":[3502,3501,3503,3504],"class_list":["post-11345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","category-heneiken","tag-aghpay","tag-heineken","tag-your-voice","tag-your-wallet"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/09\/Picture1-4.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/11345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11345"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/11345\/revisions"}],"predecessor-version":[{"id":11348,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/11345\/revisions\/11348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/11346"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}