{"id":1183,"date":"2023-06-09T20:53:00","date_gmt":"2023-06-09T12:53:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=1183"},"modified":"2023-08-03T20:56:44","modified_gmt":"2023-08-03T12:56:44","slug":"power-root-co-invest-rm2-6-million-with-sappe-to-distribute-products-in-malaysia-thailand","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=1183","title":{"rendered":"Power Root Co-Invest RM2.6 Million With Sappe To Distribute Products In Malaysia, Thailand"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/20230609-PEO-MOU-POWER-ROOT-SAPPE-1-SY_20230609153812_theedgemalaysia-1024x683.webp\" alt=\"\" class=\"wp-image-1184\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/20230609-PEO-MOU-POWER-ROOT-SAPPE-1-SY_20230609153812_theedgemalaysia-1024x683.webp 1024w, https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/20230609-PEO-MOU-POWER-ROOT-SAPPE-1-SY_20230609153812_theedgemalaysia-300x200.webp 300w, https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/20230609-PEO-MOU-POWER-ROOT-SAPPE-1-SY_20230609153812_theedgemalaysia-768x512.webp 768w, https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/20230609-PEO-MOU-POWER-ROOT-SAPPE-1-SY_20230609153812_theedgemalaysia.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Tengku Datuk Setia Putra Alhaj Tengku Azman Shah Alhaj (second from left) during the signing ceremony between Power Root Bhd and Sappe PCL. (Picture by Suhaimi Yusuf\/ The Edge Malaysia)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Power Root Berhad (Power Root), a beverage company in Malaysia, has signed a co-investment agreement with Thailand\u2019s Sappe Public Company Limited (Sappe) to bring the nata de coco drink, Mogu Mogu, into the country. Sappe, on the other hand, shall produce, market, and distribute instant coffee products under one of Power Root\u2019s premixed coffee brands called Frenche Roast In Thailand.&nbsp;<\/p>\n\n\n\n<p>Sappe PCL is one of Southeast Asia\u2019s top beverage companies listed on the Stock Exchange of Thailand (SET) and has a market capitalisation of more than US$700 million (about RM3.2 billion). Due to its strong business performance, Sappe was listed as one of Forbes Asia\u2019s Best Under A Billion companies for Thailand in 2022.<\/p>\n\n\n\n<p>One of Sappe\u2019s best-selling brands is Mogu Mogu. With its unique taste and texture, the brand has achieved success in 90 countries worldwide, selling 11 million bottles in the UK alone last year.<\/p>\n\n\n\n<p>The collaboration between Power Root and Sappe provides a unique opportunity for the latter to extend its Mogu Mogu brand presence into Malaysia by leveraging on Power Root\u2019s marketing and distribution strength to tap into the local market<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Power Root Berhad (Power Root), a beverage company in Malaysia, has signed a co-investment agreement with Thailand\u2019s Sappe Public Company Limited (Sappe) to bring the nata de coco drink, Mogu Mogu, into the country. Sappe, on the other hand, shall produce, market, and distribute instant coffee products under one of Power Root\u2019s premixed coffee brands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,22],"tags":[117,116],"class_list":["post-1183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-joint-venture","tag-power-root","tag-sappe"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/08\/E2230A16F15E7BFE72B61EE46C161A63_preview.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/1183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1183"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/1183\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}