{"id":1208,"date":"2023-06-09T21:51:00","date_gmt":"2023-06-09T13:51:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=1208"},"modified":"2023-08-03T21:55:16","modified_gmt":"2023-08-03T13:55:16","slug":"pizza-hut-enters-new-food-category-with-melts-and-it-is-not-pizza","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=1208","title":{"rendered":"Pizza Hut Enters New Food Category with \u201cMelts\u201d And It Is Not Pizza!"},"content":{"rendered":"
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KUALA LUMPUR, 8 JUNE 2023 \u2013<\/strong> Pizza Hut Malaysia is set to entice diners with an entirely new product range called Pizza Hut Melts\u2122. The offering features a baked crunchy wrap crust which is loaded with a choice of four different varieties of hearty toppings, each oozing copious amounts of mozzarella cheese. <\/p>\n\n\n\n

Pizza Hut aims to expand beyond pizza, traditionally an occasional group meal, into an everyday individual dining experience.\u00a0<\/p>\n\n\n\n

Pizza Hut Malaysia Chief Marketing Officer Emily Chong sees the introduction of Melts unlocking a whole new category within the brand, consequently making it more accessible while drawing a larger pool of younger consumers.<\/p>\n\n\n

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from Left_ Kim Lim, Director of Universal Studios Malaysia, Angel (Dolla), Sabronzo (Dolla), Tabby (Dolla), Syasya (Dolla), Emily Chong Wai Yee, Chief Marketing Officer of Pizza Hut<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cMelts is designed for the busy on-the-go lifestyle of young Malaysians who crave a cheesy meal but may not have the time to enjoy a whole pizza. Pizza Hut is focused on being more than just an occasional treat. We aim to become a contemporary, everyday meal option, and the Melts, are a perfect vehicle for this strategy. They are quick, tasty and lend themselves to both solo and group diners, which is something our research shows is on trend,\u201d said Chong.<\/p>\n\n\n\n

To mark this significant foray, Pizza Hut is collaborating with up-and-coming female pop group \u2013 Dolla.  The Malaysian girl band which recently had a big Hari Raya hit, have been named product ambassadors for Pizza Hut Melts.<\/p>\n\n\n\n

The four Pizza Hut Melts flavours; BBQ Chicken, Chicken Mania, Surf\u2019s Up and Aloha Lover are priced from RM16.90 for ala carte, from RM17.50 with dipping sauce, and from RM18.90 for a MyBox Melts set, which includes a side and a drink.<\/p>\n\n\n\n

For more information, please visit www.pizzahut.com.my<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 8 JUNE 2023 \u2013 Pizza Hut Malaysia is set to entice diners with an entirely new product range called Pizza Hut Melts\u2122. The offering features a baked crunchy wrap crust which is loaded with a choice of four different varieties of hearty toppings, each oozing copious amounts of mozzarella cheese.  Pizza Hut aims […]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,17,19],"tags":[125,124],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-food","category-grand-launching","tag-melts","tag-pizzahut"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t