![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-10.32.20-PM-2.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-10.32.20-PM.jpeg\")
<\/figure>\n<\/figure>\n\n\n\nThe new outlet introduces two iconic South African brands:<\/p>\n\n\n\n
- \n
- Debonairs Pizza, <\/strong>renowned for its innovative Triple-Decker\u00ae and Crammed-Crust pizzas, <\/strong>and<\/li>\n\n\n\n
- Steers, famous for flame-grilled burgers, hand-cut chips, and bold flavors.<\/strong> <\/strong>Both menus have been thoughtfully localized, featuring Malaysian-inspired toppings and flavors to delight local palates.<\/li>\n<\/ul>\n\n\n
\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/image-13.jpeg\")
<\/figure>\n<\/div>\n\n\nMr. Ian Malcolm Cruddas CEO of MESRA Retail & Cafe Sdn Bhd<\/p>\n\n\n\n
“Today marks a pivotal moment for MESRA as we broaden our non-fuel portfolio by introducing Debonairs Pizza and Steers. We are bringing Malaysians greater choice, exciting flavours, and accessible global favourites with a dining experience tailored to local tastes,\u201d <\/em>said Ian Cruddas, Chief Executive Officer of Mesra Retail & Cafe Sdn. Bhd.<\/strong><\/p>\n\n\n
\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-10.32.20-PM-1.jpeg\")
<\/figure>\n<\/div>\n\n\nThe opening follows the signing of master licence agreements granting MESRA exclusive rights to develop Debonairs Pizza and Steers restaurants in Malaysia. Famous Brands brings decades of franchise leadership and operational excellence, while MESRA contributes local insights, such as the capacity to localise menus, supply chains and customer experiences for the Malaysian market.<\/p>\n\n\n\n
The flagship Bangi outlet was chosen for its vibrant community and demand for family-friendly dining, offering dine-in and takeaway. Building on this success, MESRA will expand with additional outlets across Klang Valley in 2026, bringing the experience to more communities nationwide.<\/p>\n\n\n
\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/image.gif\")
<\/figure>\n<\/div>\n\n\nA commemorative group moment featuring Mr. Philip Smith, Managing Director, AME, Famous Brands; En. Norazlan Subaha, Head of Retail Fuel Division, PETRONAS Dagangan Berhad; Pn.<\/p>\n\n\n\n
Azureen Azita Bt Abdullah, COO, PETRONAS Dagangan Berhad; Mr. Darren Hele, CEO, Famous<\/p>\n\n\n\n
Brands; En. Azrul Osman Rani, VP & CEO, PETRONAS Dagangan Berhad; Mr. Ian Malcom<\/p>\n\n\n\n
Cruddas, CEO, MESRA Retail & Caf\u00e9 Sdn Bhd; H.E. Mr. Ray Medhurst, Acting High Commissioner, South Africa High Commission; and Pn. Harlina Bt Pikri, Head of Strategy & Sustainability, PETRONAS Dagangan Berhad \u2014 gathered to mark the official launch of Steers and Debonairs Pizza in Malaysia.<\/p>\n\n\n\n
Guests, media and partners attended the grand opening event for an exclusive first taste of the menu and a preview of MESRA\u2019s vision to expand both brands nationwide.<\/p>\n\n\n\n
Visit us today at PETRONAS Station Seksyen 9, Bandar Baru Bangi, and experience the best of Debonairs Pizza and Steers!<\/p>\n","protected":false},"excerpt":{"rendered":"
MESRA strengthens its customer offering with globally inspired dining experiences tailored for Malaysian tastes. KUALA LUMPUR, 9 December 2025 \u2014 Mesra Retail & Caf\u00e9 Sdn Bhd (MESRA), the retail and convenience arm of PETRONAS Dagangan Berhad (PDB), today celebrated a major milestone with the official launch of Malaysia\u2019s first Debonairs Pizza and Steers restaurant at […]<\/p>\n","protected":false},"author":1,"featured_media":12941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4011,596,20],"tags":[4012,4013],"class_list":["post-12935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-debonairs-pizza-steers","category-food-beverage","category-grand-opening","tag-debonairs-pizza-steers","tag-mesra"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-10.32.20-PM-1.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/12935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12935"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/12935\/revisions"}],"predecessor-version":[{"id":12942,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/12935\/revisions\/12942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/12941"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Steers, famous for flame-grilled burgers, hand-cut chips, and bold flavors.<\/strong> <\/strong>Both menus have been thoughtfully localized, featuring Malaysian-inspired toppings and flavors to delight local palates.<\/li>\n<\/ul>\n\n\n