{"id":13335,"date":"2026-03-07T16:29:38","date_gmt":"2026-03-07T08:29:38","guid":{"rendered":"https:\/\/klhappenings.com\/?p=13335"},"modified":"2026-03-07T16:29:41","modified_gmt":"2026-03-07T08:29:41","slug":"rubine-redefine-everyday-living-for-modern-malaysian-homes","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=13335","title":{"rendered":"RUBINE REDEFINE EVERYDAY LIVING FOR \u00a0MODERN MALAYSIAN HOMES"},"content":{"rendered":"\n

The brand unveils new products and a new brand direction as part of a new approach to modern living<\/em><\/p>\n\n\n\n

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KUALA LUMPUR, 6 MARCH 2026<\/strong> \u2013 RUBINE<\/strong>, one of Malaysia\u2019s leading home solutions brands, has recently launched a new generation of home solutions engineered to address Malaysia\u2019s rising energy costs and growing wellness priorities, unveiling products including a 48dB ultra-quiet cooker hood and an intelligent water heater system at its annual convention under the banner 2026 Convention & Experiential Event By RUBINE<\/strong>. The launches coincide with the brand\u2019s new direction, signaling RUBINE\u2019s strategic shift toward smarter, more sustainable home technology for modern Malaysian households.<\/p>\n\n\n\n

As energy costs continue to climb and homeowners seek greater comfort without compromising efficiency, RUBINE\u2019s new product line addresses both practical concerns and lifestyle aspirations. The showcase demonstrated how the brand is moving beyond standalone appliances to create an integrated home ecosystem spanning kitchen solutions, water heating, and climate control.<\/p>\n\n\n\n

\u201cThis new momentum represents more than a visual refresh or a product introduction. It reflects how RUBINE are rethinking modern living through innovation-led design and smarter technologies that respond to how people live today,\u201d said Jimmy Tan, Fiamma Group Chief Executive Officer.<\/strong><\/p>\n\n\n\n

\u201cOur new products respond directly to how people live today \u2013 from whisper-quiet cooking that doesn\u2019t disrupt family time to water heaters that optimise energy use without compromising performance. This momentum reflects RUBINE\u2019s commitment to creating intuitive, future-ready solutions that make a tangible difference in everyday life.\u201d<\/p>\n\n\n

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Among the highlights was RUBINE\u2019s MOOD Cooker Hood<\/strong>,  equipped with IQ Sync technology that detects smoke and airflow by automatically adjusting suction power to keep kitchens fresh, complemented by HEXA oil filtration technology – High Efficiency eXtraction Agent with >97% of oil filtration rate. Ideal for recirculation mode for an oil-free kitchen. Also, it is engineered to operate at approximately 48dB \u2013 quieter than a normal conversation \u2013 while delivering powerful extraction for a more peaceful kitchen environment. The innovation addresses a persistent challenge in Malaysian open-plan homes where noisy ventilation often disrupts family activities, proving that high performance doesn\u2019t require disruptive noise levels.<\/p>\n\n\n\n

The brand also introduced the AXORA All-in-One Microwave Steam Oven<\/strong>, which consolidates microwave, steam, grill, and fermentation functions into a single built-in appliance. Equipped with inverter technology for precise temperature control, it delivers versatile cooking performance for households seeking functionality without sacrificing valuable kitchen space. With a spacious 50L capacity ideal for family use, AXORA offers energy-efficient heating while maximizing cabinet space with its all-in-one built-in design.<\/p>\n\n\n

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Further strengthening RUBINE\u2019s smart living proposition is the EOS Series Water Heater<\/strong>, powered by the brand\u2019s Energy Optimisation System (EOS). This system intelligently adjusts water flow and energy usage to reach desired temperatures efficiently, helping reduce water consumption and minimise energy wastage \u2013 a critical consideration as Malaysian households face increasing utility bills. Safety is enhanced through a Dual Valve system, featuring a solenoid valve that releases residual heated water to help prevent scalding, alongside a manual bypass valve with a built-in filter to remove impurities from the water supply.<\/p>\n\n\n

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Selected models such as the EOS Prime and EOS Ultra-Slim <\/strong>also feature Energy Optimal Solution, cool-and-warm water switching designed to stimulate blood circulation and support muscle recovery, bringing spa-like wellness experiences into everyday shower routines. These premium features introduce therapeutic benefits previously found only in luxury wellness facilities, now accessible in home bathrooms.<\/p>\n\n\n

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Complementing RUBINE\u2019s home ecosystem, HAUSTERN <\/strong>further strengthens the Group\u2019s integrated living vision with specialised kitchen and bathroom solutions designed for modern households. HAUSTERN showcased its range of sinks, faucets, and sanitary fittings, including the SYMPHONY <\/strong>smart water closet, supporting seamless functionality and modern design across kitchens and bathrooms.<\/p>\n\n\n

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Together, the convention underscored RUBINE\u2019s continued commitment to elevating modern Malaysian homes through innovation, thoughtful design, and practical performance tailored to real lifestyle needs.<\/p>\n\n\n\n

For more information on RUBINE\u2019s latest product innovations and home solutions, visit <\/a>www.rubine.com.my<\/a> or speak to authorised dealers nationwide. Follow RUBINE Malaysia on Facebook (www.facebook.com\/rubinemalaysia<\/a>), Instagram (www.instagram.com\/rubinemalaysia<\/a>), and TikTok (www.tiktok.com\/@rubinemalaysia<\/a>) to stay updated on new product information and upcoming campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

The brand unveils new products and a new brand direction as part of a new approach to modern living KUALA LUMPUR, 6 MARCH 2026 \u2013 RUBINE, one of Malaysia\u2019s leading home solutions brands, has recently launched a new generation of home solutions engineered to address Malaysia\u2019s rising energy costs and growing wellness priorities, unveiling products […]<\/p>\n","protected":false},"author":1,"featured_media":13345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1288,1932,2346,2029,4127],"tags":[4128,4129],"class_list":["post-13335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadget","category-home-appliances","category-lifestyle","category-new-launching","category-rubine","tag-rubine","tag-rubine-redefine-everyday-living-for-modern-malaysian-homes"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-07-at-4.26.55-PM.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13335"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13335\/revisions"}],"predecessor-version":[{"id":13347,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13335\/revisions\/13347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/13345"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}