{"id":13691,"date":"2026-04-04T00:12:27","date_gmt":"2026-04-03T16:12:27","guid":{"rendered":"https:\/\/klhappenings.com\/?p=13691"},"modified":"2026-04-04T00:12:31","modified_gmt":"2026-04-03T16:12:31","slug":"matta-and-base-malaysia-sign-mou-to-elevate-adventure-tourism-in-malaysia","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=13691","title":{"rendered":"MATTA AND BASE MALAYSIA SIGN MOU TO ELEVATE ADVENTURE TOURISM IN MALAYSIA"},"content":{"rendered":"\n
\"\"
from left Venkatesvarrao Malla Naidu<\/strong>, Kuala Lumpur Chapter Chairman of MATTA Nigel Wong<\/strong>, President of MATTA\u00a0 Dann Lee Chee Seong<\/strong>, President of Base Malaysia Jacinta Lee<\/strong>, President of SkyVenture International Sdn. Bhd.<\/figcaption><\/figure>\n\n\n\n

KUALA LUMPUR, 3 APRIL 2026 <\/strong>\u2013 The Malaysian Association of Tour and Travel Agents (MATTA) today formalised a strategic partnership with BASE Malaysia through the signing of a Memorandum of Understanding (MOU) at MATTA Fair April 2026.<\/p>\n\n\n\n

This collaboration marks a significant step towards positioning Malaysia as a leading destination for adventure tourism, combining MATTA\u2019s extensive tourism network with BASE Malaysia\u2019s expertise in extreme sports and BASE jumping activities.<\/p>\n\n\n\n

Under this partnership, both parties will work together to organise and promote key tourism and adventure events scheduled for August and September 2026. These includes the highly anticipated World Base Cup 2026<\/strong>, set to take place at Menara 118, as well as Bazaar<\/strong> MATTA<\/strong>, which will be held at Stadium Merdeka in conjunction with the event.<\/p>\n\n\n\n

The MOU aims to promote safe, responsible, and sustainable adventure tourism in Malaysia, while enhancing visibility and engagement among both local and international travellers. <\/p>\n\n\n\n

Speaking at the signing ceremony, MATTA President Nigel Wong, said this collaboration reflects MATTA\u2019s commitment to diversifying Malaysia\u2019s tourism offerings and tapping into the growing global interest in adventure tourism. He added that by working with BASE Malaysia, MATTA aims to create impactful experiences that attract new segments of travellers while ensuring safety and sustainability remain at the forefront, including through initiatives such as the Bazaar MATTA led by the MATTA Kuala Lumpur Chapter.<\/p>\n\n\n\n

BASE Malaysia President, Dann Lee Chee Seong, expressed his enthusiasm for the partnership, highlighting that the collaboration will bring world-class BASE jumping events to Malaysia. He added that it will not only showcase the country\u2019s iconic locations but also strengthen Malaysia\u2019s position as a leading hub for adventure tourism.<\/p>\n\n\n\n

As part of the collaboration, both parties will also undertake joint promotional efforts, including marketing campaigns, social media engagement, and media outreach to maximise awareness and participation in the upcoming events.<\/p>\n\n\n\n

The MOU, effective until 31 December 2026, reflects a shared vision to drive innovation and growth in Malaysia\u2019s tourism industry, particularly within the adventure tourism segment. <\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 3 APRIL 2026 \u2013 The Malaysian Association of Tour and Travel Agents (MATTA) today formalised a strategic partnership with BASE Malaysia through the signing of a Memorandum of Understanding (MOU) at MATTA Fair April 2026. This collaboration marks a significant step towards positioning Malaysia as a leading destination for adventure tourism, combining MATTA\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":13692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,3351,3616],"tags":[4240],"class_list":["post-13691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-matta-fair","category-mou","tag-matta-and-base-malaysia-sign-mou-to-elevate-adventure-tourism-in-malaysia"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/04\/sdfdwee-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13691"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13691\/revisions"}],"predecessor-version":[{"id":13694,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13691\/revisions\/13694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/13692"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}