{"id":13882,"date":"2026-04-14T06:50:43","date_gmt":"2026-04-13T22:50:43","guid":{"rendered":"https:\/\/klhappenings.com\/?p=13882"},"modified":"2026-04-14T06:51:55","modified_gmt":"2026-04-13T22:51:55","slug":"lg-electronics-showcases-innovation-and-growth-strategy-for-asia-at-lg-innofest-2026-apac","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=13882","title":{"rendered":"LG ELECTRONICS SHOWCASES INNOVATION AND GROWTH STRATEGY FOR ASIA AT LG INNOFEST 2026 APAC"},"content":{"rendered":"\n

Company to Highlight Region\u2011Specific Laundry, Kitchen and Built\u2011In Solutions, Along with Its AI Home Vision, for the Asia-Pacific Market<\/em><\/em><\/p>\n\n\n\n


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Mr Jaesung Kim, (third from left) <\/em>Regional Chief Executive Officer of LG Electronics Asia Pacific; Mr Hyongug Kim, (from left) <\/em>Leader of HS Emerging Product Overseas Sales & Marketing Shil of LG Electronics, Sunghan Kim, Leader of HS Asia Sales & Marketing Division of LG Electronics, and Seungwon Roh, Vice President of TV Asia Sales & Marketing Division Lead outlines the company’s growth strategy and vision for AI-powered home innovations across Asia-Pacific at LG InnoFest 2026 APAC.<\/figcaption><\/figure>\n\n\n\n

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Kuala Lumpur, <\/strong>13 April 202<\/strong>6 <\/strong>\u2014 LG Electronics (LG) is showcasing its latest products and region\u2011specific solutions at LG InnoFest 2026 APAC, held in Busan, Korea, recently. The event marks the grand finale of LG\u2019s 2026 InnoFest series, bringing together more than 200 key partners and media representatives from approximately 20 countries across the Asia-Pacific region to strengthen collaboration and share business strategies.<\/p>\n\n\n\n

Under the theme \u201cInnovation, Forward Together,\u201d LG InnoFest 2026 APAC offers a comprehensive look at LG\u2019s latest products and solutions designed around Asian consumers\u2019 lifestyles. Drawing on cultural elements that resonate widely across the region, the exhibition demonstrates how LG applies its K\u2011Tech innovation to deliver practical, locally relevant home solutions for diverse Asian markets.<\/p>\n\n\n\n

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A New Generation of Clothing Care Solutions<\/strong><\/p>\n\n\n\n

LG is expanding its laundry portfolio with a full WashTower\u2122 lineup, including a new 25-inch model tailored for Asian homes, alongside existing 24-inch and 27-inch versions. Designed for space efficiency and everyday convenience, the lineup reflects LG\u2019s deep understanding of diverse housing environments across Asia.<\/p>\n\n\n\n

New top-load washer models further enhance fabric care and performance, powered by Artificial Intelligence Direct Drive\u2122 (AI DD\u2122) technology that optimises wash motions based on fabric type and soil level, while TurboWash\u2122 3D completes a full cycle in under 30 minutes. In addition, an automatic dispenser measures and dispenses detergent for each load, reducing the need for frequent refills.<\/p>\n\n\n\n

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The new LG WashCombo\u2122 further strengthens LG\u2019s drying solutions as an all\u2011in\u2011one model, delivering stable and effective drying through LG\u2019s Inverter HeatPump\u2122 technology. The improved energy efficiency reflects the strong focus on electricity costs among Asian consumers, while an expanded standalone dryer lineup offers a broader range of high\u2011efficiency options.<\/p>\n\n\n\n

LG also offers commercial laundry solutions engineered for high\u2011frequency, long\u2011hour operation. Building on more than a decade of semi\u2011commercial experience, the portfolio features professional\u2011grade capabilities such as customisable wash programs, open API connectivity, and a service\u2011friendly front\u2011access design. Leveraging this expertise, LG will introduce a new commercial washer\u2011dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency. Global expansion is planned following strong demand in Korea.<\/p>\n\n\n\n

Smarter Kitchen Solutions for Every Lifestyle<\/strong><\/p>\n\n\n\n

LG is unveiling refrigerator solutions designed to reflect diverse lifestyles and housing conditions across Asia. The new Fit & Max design features a Zero Clearance Hinge, enabling a seamless built\u2011in appearance without wasted space against the wall, while maximising storage capacity in compact kitchens. LG\u2019s advanced Ice Solution addresses the high ice consumption common among Asian consumers, offering four ice options \u2014 Craft Ice\u2122, Crushed, Cubed and Mini Craft \u2014 suited for everyday use and entertaining.<\/p>\n\n\n\n

For faster, more effective dish care, LG\u2019s latest dishwasher features an exclusive one\u2011hour wash\u2011and\u2011dry cycle. QuadWash\u2122 Pro uses four spray arms with high pressure water jets and microbubbles to clean dishes from multiple angles. Dynamic Heat Dry+ enhances drying performance with a moisture-absorbing material to remove humidity and efficiently produce warm, dry air. Notably, A-grade energy efficiency is achieved across key models spanning both premium and volume segments.<\/p>\n\n\n\n

For Southeast Asian markets, LG will also introduce a tailored built-in kitchen collection that includes ovens, cooktops and hoods, targeting both B2B and B2C segments. A highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients inside and recommend optimal cooking mode, while monitoring surface color to check when dishes are ideally cooked.<\/p>\n\n\n\n

An Immersive Exhibition Experience<\/strong><\/p>\n\n\n\n

For the first time at InnoFest, LG will host live commerce sessions for partners in selected markets, creating a dynamic, interactive sales environment directly from the event floor.<\/p>\n\n\n\n

Moreover, attendees can explore three distinct exhibition zones, each representing different home environments across Asia. While the lifestyles showcased reflect diverse regional needs, the spatial designs are inspired by Korean dramas that have gained strong resonance across the region, creating an engaging and familiar experience for partners.<\/p>\n\n\n\n

Within these zones, LG brings its AI Home vision to life, demonstrating how intelligent technologies can enhance everyday living with greater convenience. Powered by the AI Home Hub, ThinQ ON\u2122, LG\u2019s AI\u2011enabled appliances and IoT devices are seamlessly connected and coordinated to deliver intuitive, integrated home experiences. ThinQ ON has already launched in its initial market and is scheduled for a phased introduction across Asia, starting with Australia and Thailand.<\/p>\n\n\n\n

As part of its long-term growth strategy in Asia, LG is extending its innovation beyond products through the global expansion of LG Subscribe, a flexible subscription service for home appliances. The company is actively developing this business in key urbanised Asian markets, including Malaysia, Thailand, Taiwan, Singapore and Vietnam, offering customers both access to appliances and comprehensive product care.<\/p>\n\n\n\n

\u201cAsia is one of our most dynamic and important markets, and InnoFest 2026 gives us a valuable opportunity to connect with our partners and share our vision for the future,\u201d said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. \u201cBuilding on our technology innovation, we are advancing AI\u2011powered home solutions that reflect local lifestyles.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Company to Highlight Region\u2011Specific Laundry, Kitchen and Built\u2011In Solutions, Along with Its AI Home Vision, for the Asia-Pacific Market Kuala Lumpur, 13 April 2026 \u2014 LG Electronics (LG) is showcasing its latest products and region\u2011specific solutions at LG InnoFest 2026 APAC, held in Busan, Korea, recently. The event marks the grand finale of LG\u2019s 2026 […]<\/p>\n","protected":false},"author":1,"featured_media":13883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4307,1288,1975],"tags":[4309,4308],"class_list":["post-13882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apac","category-gadget","category-lg","tag-2026-apac","tag-lg-electronics"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/04\/IMAGE-1-1-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13882"}],"version-history":[{"count":2,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13882\/revisions"}],"predecessor-version":[{"id":13887,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13882\/revisions\/13887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/13883"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}