{"id":13976,"date":"2026-04-17T08:45:22","date_gmt":"2026-04-17T00:45:22","guid":{"rendered":"https:\/\/klhappenings.com\/?p=13976"},"modified":"2026-04-17T08:45:25","modified_gmt":"2026-04-17T00:45:25","slug":"cimb-dbkls-strategic-collaboration-aims-to-boost-inclusive-economic-growth","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=13976","title":{"rendered":"CIMB-DBKL\u2019s strategic collaboration aims to boost inclusive economic growth"},"content":{"rendered":"\n

The \u2018Moving KL Forward \u2013 Kita Bagi Jadi\u2019 bersama DBKL x CIMB MoC, aims to support local businesses through accelerated digital adoption while empowering the local creative economy<\/em><\/strong><\/p>\n\n\n

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(From left) Datuk Seri TPr Fadlun Mak Ujud, Mayor of Kuala Lumpur, Yang Berhormat Hannah Yeoh, Minister in Prime Minister’s Department (Federal Territories), Datuk Syed Zaid Albar, Chairman of CIMB Group and Novan Amirudin, Group Chief Executive Officer of CIMB Group at the signing ceremony of Memorandum of Collaboration between CIMB and DBKL.
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Kuala Lumpur: <\/strong>CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) has entered into a Memorandum of Collaboration (\u201cMoC\u201d) with Dewan Bandaraya Kuala Lumpur (\u201cDBKL\u201d), committing RM5 million over three years to drive inclusive economic growth under the Moving KL Forward \u2013 Kita Bagi Jadi bersama DBKL x CIMB<\/em> <\/strong>initiative.  <\/p>\n\n\n\n

Anchored on CIMB\u2019s purpose of Advancing Customers and Society, the collaboration reflects how the Bank catalyses economic participation \u2013 raising the floor by enabling communities and businesses to participate more actively in the economy, while raising the ceiling by positioning Kuala Lumpur as a dynamic regional hub for business, investment and tourism across ASEAN.  <\/p>\n\n\n\n

Over the next three years, the collaboration will roll out targeted programmes focused on two key areas. First, enabling MSMEs to adopt digital solutions to drive efficiency and competitiveness, through exclusive cashback and rebate incentives via CIMB OCTO and OCTOBiz. Secondly, activating the local creative economy through cultural events, festivals and public art initiatives \u2013 creating income opportunities while strengthening Kuala Lumpur\u2019s position as a cultural hub.<\/p>\n\n\n\n

The signatories present at the MoC were Datuk Seri TPr Fadlun Mak Ujud, Mayor of Kuala Lumpur and Novan Amirudin, Group Chief Executive Officer of CIMB Group, with Yang Berhormat Hannah Yeoh, Minister in Prime Minister\u2019s Department (Federal Territories) and Datuk Syed Zaid Albar, Chairman of CIMB Group as the witnesses.<\/p>\n\n\n\n

Hannah Yeoh said, \u201cThis collaboration reflects how government and the private sector such as CIMB, can work together to deliver meaningful economic outcomes for the people. Beyond physical development, our priority is to ensure that growth is inclusive, people-centric and sustainable. Initiatives under this collaboration will help create opportunities for communities and local businesses, strengthen livelihoods, and ensure more Malaysians benefit from the city\u2019s progress \u2013 helping to develop a Kuala Lumpur that is more livable, resilient and inclusive in line with Visit Malaysia Year 2026.\u201d<\/p>\n\n\n\n

Meanwhile, Datuk Seri TPr Fadlun said, \u201cDBKL welcomes the collaboration with CIMB, bringing together the strengths of both organisations to provide opportunities for local talents and entrepreneurs to grow while creating a more vibrant and economically inclusive city. This collaboration will also help position Kuala Lumpur as a city that not only attracts visitors but also uplift its people through sustainable economic opportunities.\u201d<\/p>\n\n\n\n

The \u2018Move KL Forward\u2019<\/em> initiative reflects CIMB\u2019s role as a financial intermediary in mobilising capital, enabling transactions and supporting ecosystem growth \u2013 demonstrating how banks can translate financial capabilities into broader economic outcomes.  <\/p>\n\n\n\n

Novan said, \u201cThis MoC reflects how CIMB translates our purpose of Advancing Customers and Society into tangible outcomes. As a bank deeply rooted in Malaysia, we enable businesses to grow, facilitate transactions and support the development of local ecosystems for sustainable economic participation. Through this collaboration with DBKL, we aim to unlock opportunities for businesses, elevate local creative talent and inspire civic pride among Malaysians, while reinforcing Kuala Lumpur\u2019s position as a regional hub – attracting greater investment, economic opportunities and tourism from across ASEAN, in line with the Ekonomi MADANI framework.\u201d<\/p>\n\n\n\n

\u201cThrough CIMB OCTO Fest events held over Chinese New Year and Ramadan, the Bank supported 360 local vendors in generating approximately RM17 million in sales \u2013 demonstrating how targeted initiatives can drive business activity while accelerating digital payment adoption through CIMB OCTO and OCTOBiz. Ultimately, this collaboration is about ensuring that economic growth translates into meaningful outcomes across the broader community.\u201d<\/p>\n\n\n\n

The collaboration will focus on four key focus areas \u2013 Culture, Civic Mindedness, Wellness, and Commerce \u2013 with CIMB supporting selected DBKL flagship events, including the Festival Orkestra Kuala Lumpur<\/em>, Ambang Merdeka Concert, Rockestra Legenda<\/em> and KUL Design Festival. <\/em>Collectively, these activations are expected to engage over 100,000 attendees annually, contributing to economic activity and reinforcing Kuala Lumpur\u2019s position as a leading arts and cultural destination.  <\/p>\n\n\n\n

To kick off the collaboration, CIMB will organise the Moving KL Forward \u2013 Kita Bagi Jadi bersama DBKL x CIMB <\/strong>concert on 16 and 17 May at Panggung Anniversari<\/em>, with admission open to the public.  <\/p>\n\n\n\n

The collaboration will also extend across key urban touchpoints in Kuala Lumpur, including citywide art installations, building wraps on prominent landmarks, commissioned murals along the Sungai Gombak<\/em> River embankment, and other key DBKL digital assets \u2013 further embedding creativity in the city\u2019s urban landscape.<\/p>\n\n\n\n

Beyond this collaboration, CIMB continues to support economic participation nationwide through targeted programmes that strengthen financial resilience and income generation. The Bank has pledged RM3.6 million to support 9,000 residents across four Projek Perumahan Rakyat (\u201cPPR\u201d) through the Santuni MADANI initiative to enhance community well-being. In parallel, CIMB continues to drive income and productivity improvement through the iTEKAD programme – equipping delivery riders, paddy farmers, and agropreneurs with essential assets and training, while CIMB Foundation supports Komuniti Tukang Jahit (\u201cKTJ\u201d) to create sustainable income pathways for single mothers. Together, these initiatives reflect CIMB\u2019s role in supporting economic mobility and enabling broader participation in Malaysia\u2019s growth.  <\/p>\n","protected":false},"excerpt":{"rendered":"

The \u2018Moving KL Forward \u2013 Kita Bagi Jadi\u2019 bersama DBKL x CIMB MoC, aims to support local businesses through accelerated digital adoption while empowering the local creative economy Kuala Lumpur: CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) has entered into a Memorandum of Collaboration (\u201cMoC\u201d) with Dewan Bandaraya Kuala Lumpur (\u201cDBKL\u201d), committing RM5 million over […]<\/p>\n","protected":false},"author":1,"featured_media":13977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,3382],"tags":[],"class_list":["post-13976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cimb"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/04\/Photo-CIMB-x-DBKL.jpg-scaled.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13976"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13976\/revisions"}],"predecessor-version":[{"id":13980,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/13976\/revisions\/13980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/13977"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}