{"id":14575,"date":"2026-05-16T16:48:04","date_gmt":"2026-05-16T08:48:04","guid":{"rendered":"https:\/\/klhappenings.com\/?p=14575"},"modified":"2026-05-16T16:48:07","modified_gmt":"2026-05-16T08:48:07","slug":"100plus-appeals-with-collectables-in-first-exclusive-collaboration-with-pop-marthidup100-hydration-fuels-passion-across-every-walk-of-life-with-kubo","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=14575","title":{"rendered":"100PLUS appeals with collectables in first exclusive collaboration with POP MART\u201cHidup+100\u201d hydration fuels passion across every walk of life with KUBO"},"content":{"rendered":"\n

\u201cHidup+100\u201d hydration fuels passion across every walk of life with KUBO.<\/em><\/p>\n\n\n\n

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MALAYSIA, [15 May 2026]<\/strong> \u2013 100PLUS, the No.1 sports hydration brand*<\/sup>1<\/sup>, today announces its first-ever exclusive collaboration with global pop culture giant POP MART.<\/p>\n\n\n\n

Launching in May 2026<\/strong>, the collaboration features KUBO and its iconic \u201cWalks of Life\u201d series, a fan-favourite in the POP MART universe that celebrates individuality, passion and the diverse paths people take through life. Reimagined through \u201cHidup+100\u201d \u2013 100PLUS\u2019 belief in living life your own way, optimally and well-hydrated, the partnership places hydration at the centre of how a new generation lives, moves and expresses themselves every day.  <\/p>\n\n\n\n

Together, 100PLUS and POP MART aim to fuel the passions of over 10 million Gen Z individuals across Malaysia and Singapore, empowering them to pursue what matters most \u2013 each in their own unique walk of life.  <\/p>\n\n\n\n

Where KUBO \u201cWalks of Life\u201d meets \u201cHidup+100\u201d<\/h1>\n\n\n\n

100PLUS believes that hydration is key in enabling people to show up for what they love and their passions\u2014with the focus and consistency to keep showing up every day. \u201cHidup+100\u201d<\/p>\n\n\n\n

1 F&N Beverages Marketing Sdn Bhd calculation based in part on data reported by NIQ through its Retail Index Service for Isotonic Subcategory under Carbonated Soft Drinks category in Malaysia, for the MAT period ending July 2025 for Total Malaysia. (Copyright \u00a9 2025, NIQ Malaysia)<\/p>\n\n\n\n

reflects this belief as the brand continues to make hydration relevant across daily routines and lived experiences.  <\/p>\n\n\n\n

With its unique hydration formula that replenishes electrolytes lost through daily activity, 100PLUS supports individuals physically, mentally and emotionally, across the many roles and pursuits that shape modern life.<\/p>\n\n\n\n

This philosophy aligns naturally with KUBO, which recognises that every journey \u2013 and every passion \u2013 looks different, and that progress is built through consistency rather than peak moments alone.  <\/p>\n\n\n\n

“KUBO\u2019s \u201cWalks of Life\u201d series is about celebrating individuality and the passion behind each personal journey,” said Mr. Kevin Zhang, Head of Brand Partnerships & Activations, POP MART (APAC). “Through this collaboration with 100PLUS, we are extending that idea into everyday experiences, showing how staying well-hydrated empowers individuals to keep moving forward in their own way, with confidence and purpose.”<\/p>\n\n\n\n

Designed for how Gen Z lives, moves and plays<\/h1>\n\n\n\n

The collaboration also marks the launch of 100PLUS Go Grape Zero Sugar<\/strong>, the newest addition to the 100PLUS portfolio.<\/p>\n\n\n\n

With its crisp Muscat grape flavour, the new variant delivers optimal hydration with zero sugar and zero calories, created for Gen Zs who move through long, varied days that shift between learning, working, socialising and staying on the go. Easy to enjoy across different moments, it fits naturally into the rhythm of modern life.<\/p>\n\n\n\n

As part of the collaboration, 100PLUS and POP MART have also co-created a limited-edition 3D KUBO Power Kick Figurine<\/strong>, designed by renowned artist BAO.  <\/p>\n\n\n\n

In a year where football commands worldwide attention, the figurine draws inspiration from the sport \u2013 one of the world\u2019s most universal and accessible passions \u2013 played, followed and shared across communities around the world.<\/p>\n\n\n\n

Captured mid-movement as KUBO kicks a football, the design reflects the collective energy surrounding the game celebrating movement not as elite competition, but as a source of connection, self\u2011expression and personal momentum that embodies both KUBO and the spirit of 100PLUS.<\/p>\n\n\n\n

“When designing the KUBO Power Kick figurine, I wanted to capture a moment of movement that feels familiar and spontaneous,” said artist BAO. “Football naturally brings people together, especially in a year when the world\u2019s attention is on the game. The kick reflects quiet resilience, a reminder that progress comes from continuing to move forward, one step at a time.”<\/p>\n\n\n\n

“This collaboration reflects 100PLUS\u2019 continued evolution beyond sports into everyday living,\u201d said Leong Wai Yin, Director, Marketing and Modern Trade Sales. “As the trusted hydration brand, 100PLUS has always supported people wherever life takes them. By partnering with POP MART and KUBO, we are extending our hydration leadership into culture and daily consumption \u2013 supporting Gen Zs as they pursue their passions while staying hydrated.”<\/p>\n\n\n\n

A nationwide experience across culture, retail and digital<\/h1>\n\n\n\n

From May to July 2026<\/strong>, the 100PLUS x POP MART collaboration will unfold through a series of large-scale activations nationwide, bringing \u201cHidup+100\u201d to life across multiple touchpoints.<\/p>\n\n\n\n

National \u201cHidup+100\u201d Buy & Win campaign<\/h1>\n\n\n\n

Consumers can participate by purchasing RM10 worth of 100PLUS products in a single receipt to receive one entry. Three (3) entries can be earned when the RM10 purchase includes any product from the 100PLUS Zero Range, including Original, Peach and Grape flavours. To enter, consumers simply submit a photo of their receipt via the official WhatsApp contest number.<\/p>\n\n\n\n

Exciting rewards await throughout the campaign period:<\/p>\n\n\n\n