{"id":14947,"date":"2026-05-29T21:34:06","date_gmt":"2026-05-29T13:34:06","guid":{"rendered":"https:\/\/klhappenings.com\/?p=14947"},"modified":"2026-05-29T21:34:09","modified_gmt":"2026-05-29T13:34:09","slug":"hss-holdings-berhad-marks-next-phase-of-growth-with-prospectus-launch","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=14947","title":{"rendered":"HSS HOLDINGS BERHAD MARKS NEXT PHASE OF GROWTH WITH PROSPECTUS LAUNCH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>ACE Market IPO to fund manufacturing upgrades, working capital and stronger market presence<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"453\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings.jpeg\" alt=\"\" class=\"wp-image-14948\" style=\"aspect-ratio:1.233989116785266;width:817px;height:auto\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings.jpeg 559w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings-300x243.jpeg 300w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings-150x122.jpeg 150w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings-518x420.jpeg 518w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><figcaption class=\"wp-element-caption\"><strong>(Caption Left to Right)<\/strong><br><strong>Mr. Goh Chen Ann, Executive Director of HSS Holdings Berhad<br>\u5434\u627f\u5b89\u5148\u751f, \u6267\u884c\u8463\u4e8b\uff0c\u5408\u987a\u6210\u63a7\u80a1\u6709\u9650\u516c\u53f8<\/strong><br><strong>\u00a0<\/strong><br><strong>Mr. Goh Chen Chang, Managing Director of HSS Holdings Berhad<br>\u5434\u627f\u748b\u5148\u751f\uff0c\u8463\u4e8b\u7ecf\u7406\uff0c\u5408\u987a\u6210\u63a7\u80a1\u6709\u9650\u516c\u53f8<\/strong><br><strong>\u00a0<\/strong><br><strong>Datuk Bill Tan, Executive Director of M &amp; A Securities Sdn. Bhd.<br>\u62ff\u7763\u9648\u4fca\u37fd\uff0c\u6267\u884c\u8463\u4e8b\uff0c\u5408\u76c8\u8bc1\u5238\u79c1\u4eba\u6709\u9650\u516c\u53f8<\/strong><br><strong>\u00a0<\/strong><br><strong>Mr. Gary Ting, Head, Corporate Finance of M &amp; A Securities Sdn Bhd<br>\u4e01\u534e\u4ee3\u5148\u751f\uff0c\u878d\u8d44\u4e3b\u7ba1\uff0c\u5408\u76c8\u8bc1\u5238\u79c1\u4eba\u6709\u9650\u516c\u53f8<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>KUALA LUMPUR, 29 May 2026<\/strong> \u2013 <a href=\"https:\/\/www.hssfood.my\/\"><strong>HSS Holdings Berhad<\/strong><\/a> (\u201cHSS\u201d or the \u201cGroup\u201d), a bakery products player principally involved in the sourcing of bakery products, trading of bakery and other products, and manufacturing of bakery products, today proudly launched its prospectus in conjunction with its upcoming Initial Public Offering (\u201cIPO\u201d) on the ACE Market of <strong>Bursa Malaysia Securities Berhad<\/strong> (\u201cBursa Securities\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IPO comprises a public issue of 75.0 million new shares and an offer for sale of 52.5 million existing shares. Based on the IPO price of <strong>RM0.18<\/strong> per share, the public issue is expected to raise gross proceeds of <strong>RM13.5 million<\/strong> for the Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proceeds from the public issue will be utilised as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>RM2.57 million<\/strong> for capital expenditure for the Group\u2019s Manufacturing Facilities;<\/li>\n\n\n\n<li><strong>RM4.50 million<\/strong> for the repayment of bank borrowings;<\/li>\n\n\n\n<li><strong>RM2.93 million<\/strong> for working capital; and<\/li>\n\n\n\n<li><strong>RM3.50 million<\/strong> for the defrayment of listing expenses.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">HSS is principally involved in the sourcing of bakery products, trading of bakery and other products, as well as the manufacturing of bakery products. With business roots dating back to 2004, the Group has built more than 20 years of operating experience in the bakery products market and established a broad market presence through its extensive network of wholesalers, distributors and retailers<strong>. Its portfolio comprises more than 6,000 SKUs across bakery (cakes, biscuits, cookies and snacks) and other products, marketed under its own brands such as SINAR<\/strong><sup>\u00ae<\/sup><strong>, <\/strong><strong>\u5408\u987a\u6210\u997c\u5bb6<\/strong><sup>\u00ae<\/sup><strong> and Sa1ko<\/strong><sup>\u00ae<\/sup><strong>, while also supplying customer-branded and unbranded products to serve diverse market needs.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Group intends to utilise the IPO proceeds to strengthen its production capabilities and operational efficiency. Planned capital expenditure includes installation of a new biscuit production line, enhancements to its existing cookies production line, backend automation for selected production processes, and a new automated cake production line. These initiatives are expected to enhance manufacturing efficiency, expand production capacity and support the Group\u2019s continued product development efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-1024x768.jpg\" alt=\"\" class=\"wp-image-14949\" srcset=\"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-1024x768.jpg 1024w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-300x225.jpg 300w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-150x113.jpg 150w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-768x576.jpg 768w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-1536x1152.jpg 1536w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-2048x1536.jpg 2048w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-560x420.jpg 560w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-80x60.jpg 80w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-100x75.jpg 100w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-180x135.jpg 180w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-238x178.jpg 238w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-640x480.jpg 640w, https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/IMG20260529112329-681x511.jpg 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mr. Goh Chen Chang, Managing Director of HSS Holdings Berhad, <\/strong>commented, \u201cThe launch of our prospectus marks a significant milestone in HSS\u2019 corporate journey as we move closer to our listing on the ACE Market. Over the years, we have built a solid foundation in the bakery products market through our wide product range, established distribution network and long-standing customer relationships. Through this IPO, we aim to strengthen our production capabilities, improve operational efficiency and support the continued growth of our business.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Datuk Bill Tan, Executive Director of M &amp; A Securities Sdn. Bhd.<\/strong>, said, \u201cHSS has established a strong foothold in the domestic bakery products market, supported by its extensive distribution reach, diversified product portfolio and more than two decades of operating experience. The Group\u2019s planned investments in manufacturing facilities and automation are expected to strengthen its operational foundation and support its next phase of growth as a listed company.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mnaonline.com.my\/\"><strong>M &amp; A Securities Sdn. Bhd<\/strong><strong>.<\/strong><\/a> is the Principal Adviser, Sponsor, Underwriter, and Placement Agent for this IPO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACE Market IPO to fund manufacturing upgrades, working capital and stronger market presence KUALA LUMPUR, 29 May 2026 \u2013 HSS Holdings Berhad (\u201cHSS\u201d or the \u201cGroup\u201d), a bakery products player principally involved in the sourcing of bakery products, trading of bakery and other products, and manufacturing of bakery products, today proudly launched its prospectus in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,19,4589,158],"tags":[4590,4591],"class_list":["post-14947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-grand-launching","category-hss-holdings-berhad","category-ipo-prospectus","tag-hss-holdings-berhad"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2026\/05\/HSS-Holdings.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/14947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14947"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/14947\/revisions"}],"predecessor-version":[{"id":14950,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/14947\/revisions\/14950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/14948"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}