{"id":15260,"date":"2026-06-15T22:36:49","date_gmt":"2026-06-15T14:36:49","guid":{"rendered":"https:\/\/klhappenings.com\/?p=15260"},"modified":"2026-06-15T22:36:53","modified_gmt":"2026-06-15T14:36:53","slug":"swedish-edm-dj-and-producer-axwell-has-been-officially-announced-to-headline-the-newly-revamped-heineken-house-which-replaces-the-former-heineken-refresh-concept","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=15260","title":{"rendered":"Swedish EDM DJ and producer Axwell has been officially announced to headline the newly revamped Heineken\u00ae House which replaces the former Heineken\u00ae Refresh concept"},"content":{"rendered":"\n
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KUALA LUMPUR, 15 June 2026<\/strong> \u2013 Returning this August with a bold new experience, Heineken\u00ae\u2019s biggest music event of the year evolves into Heineken\u00ae House<\/strong> \u2014 a two-room takeover<\/strong> headlined by globally renowned Swedish DJ and producer Axwell.<\/strong><\/p>\n\n\n\n

The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around a 360-degree center-stage setup that places fans at the heart of the action.<\/p>\n\n\n\n

The event brings Heineken\u00ae\u2019s global \u201cFans Have More Friends\u201d <\/em><\/strong>platform to life through a music-led experience built on a simple belief: shared passions naturally bring people together.<\/strong> Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.<\/p>\n\n\n\n

Across both spaces, Heineken\u00ae House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.<\/p>\n\n\n\n

Alongside Axwell <\/strong>in the Star Arena main room will also feature regional and local acts including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo.<\/strong> Headlining the Star Club will be Baby J and Tye Turner<\/strong> alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ. Heineken\u00ae House <\/strong>will take place on 15 August <\/strong>at the XOX Arena, The Arch Galeries,<\/strong> Kuala Lumpur. <\/p>\n\n\n\n

MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES<\/strong><\/p>\n\n\n\n

Bringing Heineken\u00ae’s global \u2018Fans Have More Friends\u2019 <\/em>platform to life locally, Heineken\u00ae introduces Just Say Hei (Hei is pronounced “Hi”) <\/em><\/strong>\u2014 a simple social gesture designed to help fans connect naturally through shared passions.<\/strong> Built around the belief that shared passions and fandom bring people together, Just Say Hei<\/em> turns a simple hello into the start of a new connection.<\/p>\n\n\n\n

The idea is inspired by a simple insight: while Gen Z audiences are more connected than ever online, there is an opportunity to create more pathways for shared digital interests to translate into real-world connections, especially around experiences they are passionate about. By bringing like-minded individuals together, shared passions can become the catalyst for new conversations, connections, and friendships.   <\/p>\n\n\n\n

START AS STRANGERS, ARRIVE AS FRIENDS<\/strong><\/p>\n\n\n\n

To help fans put Just Say Hei<\/em> into action, Heineken\u00ae introduces Heineken\u00ae House Sessions,<\/strong> a series of immersive club takeovers designed as a social warm-up ahead of the Heineken\u00ae House finale.<\/p>\n\n\n\n

Here, fans can meet and connect with fellow fans through music. More importantly, they can find the people they’ll experience Heineken\u00ae House with \u2014 turning shared fandoms into real-world connections before the big night.<\/p>\n\n\n\n

The Heineken\u00ae House Sessions <\/strong>will take place in Kuala Lumpur, Penang and Malacca where entry is by invitation only. Visit @heinekenmy<\/strong> on Instagram, click the link in bio, and just comment \u201cHEI<\/strong>\u201d to secure your invitation to your preferred session:<\/p>\n\n\n\n