{"id":15529,"date":"2026-07-02T23:09:43","date_gmt":"2026-07-02T15:09:43","guid":{"rendered":"https:\/\/klhappenings.com\/?p=15529"},"modified":"2026-07-02T23:11:19","modified_gmt":"2026-07-02T15:11:19","slug":"cuckoo-malaysia-empowers-the-next-generation-of-local-creators-by-debuting-the-rm100000-cuckoo-dream-fund","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=15529","title":{"rendered":"CUCKOO Malaysia empowers the next generation of local creators by debuting the RM100,000 CUCKOO Dream Fund"},"content":{"rendered":"\n

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(From Left)<\/strong>
1. Phei Yong \u57f9\u6c38, CUCKOO Brand Ambassador;<\/strong>
2. Queenie Goh \u5434\u6167\u5a77, Chief Marketing Officer of CUCKOO International (MAL) Berhad;<\/strong>
3. Hoe Kian Choon (KC Hoe) \u8bb8\u5065\u5ddd, Non-Independent Executive Director & Chief Executive Officer of CUCKOO International(MAL) Berhad;<\/strong>
4. Dato\u2019Sri Siti Nurhaliza \u62ff\u7763\u65af\u91cc\u831c\u8482\u8bfa\u54c8\u4e3d\u838e, CUCKOO Brand Ambassador; and<\/strong>
5. Firdhaus \u83f2\u9053\u5c14, CUCKOO CSR Friend<\/strong><\/figcaption><\/figure>\n\n\n\n

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KUALA LUMPUR, 30 June 2026 \u2013<\/strong> CUCKOO International (MAL) Berhad (\u201cCUCKOO Malaysia\u201d or the \u201cCompany\u201d, KLSE: 5336), a Healthy Home Creator, is scaling up its corporate social responsibility (\u201cCSR\u201d) efforts to deliver greater, long-term impact.<\/p>\n\n\n\n

At its landmark CSR launch event, the Healthy Home Creator officially unveiled its CSR master blueprint, the \u201cCUCKOO Loves, Cares Project\u201d, unifying its philanthropic efforts under one strategic architecture. To drive this scaled-up vision forward, the Company simultaneously launched the RM100,000 \u201cCUCKOO Dream Fund\u201d to empower the next generation of creative visionaries and appointed celebrated Mandopop sensation, \u83f2\u9053\u5c14Firdhaus, as its first-ever official \u201cCUCKOO CSR Friend\u201d.<\/p>\n\n\n\n

\u201cFor us, business success must always go together with social impact. As our company grows, our responsibility to improve the homes and spaces, as well as the standard of living for all Malaysians expands with it. Today, is a very big step for us. By bringing all our efforts under one clear CSR blueprint, we are moving forward strategically with greater purpose as a Healthy Home Creator to deliver lasting changes that truly elevate the communities, lives, and spaces we touch,\u201d said CUCKOO Malaysia Non-Independent Executive Director and CEO, Mr. Hoe Kian Choon (KC Hoe).<\/p>\n\n\n\n

<\/a>A Unified Blueprint for Good: The CUCKOO Loves, Cares Project<\/h3>\n\n\n\n

At the heart of the launch event was the officiation of the CUCKOO Loves, Cares Project, acting as the master brand and strategic umbrella for all of the Company\u2019s current and future CSR movements. Over the past three years, CUCKOO Malaysia\u2019s community touchpoints have scaled up exponentially, growing dynamically from 8 initiatives in 2023, expanding to 20 initiatives in 2024, and peaking at 54 initiatives in 2025. Moving forward, the newly structured CUCKOO Loves, Cares Project aims at unifying and strengthening these efforts to ensure strategic, purposeful engagement for maximum social impact.<\/p>\n\n\n\n

Driven by the tagline ‘Better homes begin with us’, the master blueprint serves as the Company’s CSR North Star and is further guided by two core objectives, \u201ccreating a safer, healthier, happier space\u201d, and \u201craising living standards for all\u201d. This streamlined framework divides its portfolio into two specialised impact wings:<\/p>\n\n\n\n