{"id":15854,"date":"2026-08-03T22:17:31","date_gmt":"2026-08-03T14:17:31","guid":{"rendered":"https:\/\/klhappenings.com\/?p=15854"},"modified":"2026-08-03T22:17:33","modified_gmt":"2026-08-03T14:17:33","slug":"nescafe-breaks-record-with-4000-cups-served-in-an-hour","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=15854","title":{"rendered":"NESCAF\u00c9 Breaks Record with 4,000 Cups Served in an Hour"},"content":{"rendered":"
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Representatives from NESCAF\u00c9 and SCORE Marathon 2026 commemorate the Malaysia Book of Records achievement for the convenient ready-to-mix NESCAF\u00c9 Espresso Concentrate.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Kuala Lumpur, 27 July 2026<\/strong> \u2013 As cold coffee becomes increasingly embedded in the lifestyles of Malaysian youth, NESCAF\u00c9 is responding to this evolving coffee culture with NESCAF\u00c9 Espresso Concentrate, its latest innovation. With its liquid espresso concentrate format, the product makes it easy to create and personalise caf\u00e9-style iced coffee anytime, anywhere. Beyond delivering a great iced coffee experience, NESCAF\u00c9 celebrates the role of coffee in bringing people together through shared passions and memorable moments. The brand brought this vision to life through its partnership with SCORE Marathon 2026, extending the experience beyond the finish line and creating a vibrant platform where coffee, music and community came together in celebration of friendship, connection and self-expression.<\/p>\n\n\n\n

Inspired by the simplicity and convenience of creating great caf\u00e9-style iced coffee with NESCAF\u00c9 Espresso Concentrate, NESCAF\u00c9 challenged itself to demonstrate just how effortlessly coffee can be easily prepared by anyone at the comfort of their own homes. In partnership with the Malaysia Book of Records at SCORE Marathon 2026, the brand set out to establish a new benchmark for the “Most Coffee Cups Served in an Hour”. Leveraging its innovative ready-to-mix liquid coffee concentrate, NESCAF\u00c9 successfully served close to 4,000 cups within an hour – equivalent to more than 60 cups per minute – earning its place in the record books while showcasing the accessibility and versatility of NESCAF\u00c9 Espresso Concentrate.<\/p>\n\n\n\n

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<\/a>Set against a backdrop of live music, dance performances and a vibrant festival atmosphere, the collaboration between NESCAF\u00c9 and SCORE Marathon transformed the finish-line experience into more than just a post-race celebration. It became a lively social gathering where runners and spectators could recharge, reconnect and share memorable moments over refreshing iced coffee creations. Beyond the record-breaking achievement, the event celebrated Malaysia’s growing iced coffee culture and reinforced coffee’s unique ability to bring people together through shared passions and experiences.<\/p>\n\n\n\n

Khoo Sui Ying, Consumer Marketing Manager,<\/strong> NESCAF\u00c9 Malaysia<\/strong> shared, \u201cCoffee today is about so much more than just a stimulation boost. For many young Malaysians, it\u2019s become part of how they spend time with friends, discover new experiences and enjoy the moments that matter. Whether it\u2019s cooling down with an iced coffee after a run or catching up with friends over good music and great vibes, coffee often brings people together. That\u2019s what inspired NESCAF\u00c9 Espresso Concentrate – to make it easier for consumers to enjoy caf\u00e9-style iced coffee whenever and however they want. Through our partnership with SCORE Marathon 2026, we wanted to celebrate this evolving coffee culture and create a space where people could come together, connect, and enjoy great coffee.\u201d<\/p>\n\n\n\n

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Zen Thian, Business Development & Partnerships Director, SCORE Malaysia<\/strong> also added, \u201cThere\u2019s a whole culture around people grabbing coffee after a run and that\u2019s really what inspired this partnership. We wanted to build on that moment naturally, giving runners a space with music and dancing to celebrate in and a record-breaking coffee moment that made it even more memorable. Creating something meaningful for NESCAF\u00c9 was just as important, not just a logo on a banner. Seeing 50,000 runners and spectators come together for music, dance and iced coffee tells us we got the experience right and partnerships like this are what we\u2019re chasing more of.\u201d<\/p>\n\n\n\n

<\/a>As coffee continues to evolve into a platform for creativity, personal expression and building connections, NESCAF\u00c9 Espresso Concentrate empowers consumers to craft caf\u00e9-style iced coffee the way they like it. Available at major retailers nationwide, consumers can now bring the experience home and unlock endless coffee possibilities – from classic iced lattes to exciting, customised creations. For recipe inspiration and innovative ways to elevate every coffee moment, visit https:\/\/www.nescafe.com\/my\/espresso-concentrate<\/a> and discover how easy it is to create your next favourite coffee concoction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kuala Lumpur, 27 July 2026 \u2013 As cold coffee becomes increasingly embedded in the lifestyles of Malaysian youth, NESCAF\u00c9 is responding to this evolving coffee culture with NESCAF\u00c9 Espresso Concentrate, its latest innovation. With its liquid espresso concentrate format, the product makes it easy to create and personalise caf\u00e9-style iced coffee anytime, anywhere. Beyond delivering […]<\/p>\n","protected":false},"author":1,"featured_media":15855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[12,4704,2356],"tags":[316,4864],"class_list":["post-15854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-nescafe","category-sports","tag-nescafe","tag-score-marathon-2026"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t