{"id":1975,"date":"2023-08-22T13:58:57","date_gmt":"2023-08-22T05:58:57","guid":{"rendered":"https:\/\/klhappenings.com\/?p=1975"},"modified":"2023-09-04T14:06:56","modified_gmt":"2023-09-04T06:06:56","slug":"myceb-introduces-new-waves-of-fortitude-at-themalaysia-business-events-week-2023","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=1975","title":{"rendered":"MyCEB INTRODUCES NEW WAVES OF FORTITUDE AT THEMALAYSIA BUSINESS EVENTS WEEK 2023"},"content":{"rendered":"\n

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KUALA LUMPUR \u2013 22 AUGUST 2023: Malaysia Convention & Exhibition Bureau (MyCEB) has
organised another successful Malaysia Business Events Week (MBEW) 2023. Held in Kuala
Lumpur Convention Centre (The Centre), the six-day event convened 400 business events
practitioners and provided them with insights and knowledge through panel discussions,
workshops, training sessions, forums as well as CSR initiatives.
The highlight of MBEW 2023 was the launch of the MyTripleE support programme under
MyCEB\u2019s Meet in Malaysia campaign, aimed at attracting regional and international business
events to Malaysia while bolstering the domestic market. The programme’s three components,
Excel, Elevate, and Enliven, provide financial and non-financial support to enhance the
execution of world-class business events and cater to various target market segments that
include convention, exhibition, as well as corporate meetings and incentives.
“MyTripleE programme is based on a three-pronged strategy designed to cover three identified
target market segments. It covers international market development as part of our ongoing
portfolio and further encourages the expansion of local events and meetings to foster the spirit
of unity and harmony amongst Malaysians. Additionally, MyTripleE also targets to emphasize
on cultural elements and to serve as an enhancement of governmental Business Events,”
explained Datuk Hajah Saraya Arbi, Interim Chairman of MyCEB.
She expressed excitement about the programme’s comprehensive coverage and its role in
supporting stakeholders by addressing industry challenges. By 2030, business events are
expected to attract 5.9 million delegates, contributing to RM42.12 billion in estimated economic
impact whilst creating an estimated 25,833 total employment if everything goes according to the
plan including budget allocation from government.
Present also to officiate MBEW 2023 was YBhg. Datuk Zamri Mat Zain, Deputy Secretary
General (Tourism), Ministry of Tourism, Arts and Culture (MOTAC) Malaysia on behalf of
YB Dato\u2019 Sri Tiong King Sing, Minister of Tourism, Arts and Culture (MOTAC) Malaysia
commented, \u201cI commend MyCEB for their tremendous work done not only for this event, but
also the entire business events industry. Time after time, MyCEB has proven that they are
indeed the pillar of this industry and continues to lead all Malaysian players in the global
business events arena. As of August 2023, MyCEB has secured 149 business events under its
belt that are happening throughout the year. These events will contribute to an estimated
economic impact of RM2.4 billion and welcoming around 494,015 delegates to the country.
These figures are expected to grow over time, signaling a promising upturn and indicating that
the business events industry is steadily picking up pace for recovery.\u201d<\/p>\n\n\n\n

The Deputy Secretary General (Tourism) reaffirmed, \u201cMOTAC is proactively supporting
business events activities and welcome bigger collaborations with even non-industry parties
including non-government organisations to achieve the next phase of growth for this sector. I
look forward to more strong prospects for Malaysia as we step closer to Visit Malaysia Year\u201d.
\u201cGuiding the path to success at MBEW 2023 has been an honor and a privilege. I am immensely
proud of the strides we’ve taken. Managing a session topic from its inception, curating content,
and inviting thought leaders to the stage, it’s been a journey of shaping impactful discussions.
Equally important, nurturing the Future Leaders Programme on 23 August has been a true
highlight. Seeing emerging talents blossom and contribute energizes our commitment to the
industry’s growth. MBEW stands as a testament to collaboration, innovation, and the power of
collective progress. I am also very happy to see MyCEB\u2019s continuous efforts in growing the
industry through creative and practical initiatives such as the latest MyTripleE. I am confident it
will be of great boost to our business, and I look forward to the continued elevation of the
business events landscape,\u201d shared Francis Teo, President of Malaysian Association of
Convention & Exhibition Organisers & Suppliers (MACEOS).
Apart from future-proofing topics, MBEW featured signature programmes, including the
exclusive business-to-business session \u2018BE Exchange\u2019, providing insight on future trends and
product innovations. Workshops and sessions by esteemed organisations like Malaysian
Society of Association Executives (MSAE), International Congress and Convention Association
(ICCA), Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS),
Professional Convention Management Association (PCMA), and Simpleview addressed
collaboration, association management, generative AI for business events, and training.
With sustainability incorporated in the event, MBEW 2023\u2019s MyCSR initiatives involved
collaborations with the National Blood Centre for a blood donation drive and a tree planting
activity that involves Tourism Selangor, Kuala Selangor Municipal Council (MPKS), Malaysian
Nature Society (MNS), MACEOS, and Kumpulan Darul Ehsan Berhad (KDEB). These activities
were fully taken up by event delegates.
For more information of MyCEB and the organisation\u2019s latest programme of MyTripleE, visit
www.myceb.com.my.
EN<\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR \u2013 22 AUGUST 2023: Malaysia Convention & Exhibition Bureau (MyCEB) hasorganised another successful Malaysia Business Events Week (MBEW) 2023. Held in KualaLumpur Convention Centre (The Centre), the six-day event convened 400 business eventspractitioners and provided them with insights and knowledge through panel discussions,workshops, training sessions, forums as well as CSR initiatives.The highlight of […]<\/p>\n","protected":false},"author":1,"featured_media":1979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,11,15,18],"tags":[330,212],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-campaign","category-exhibition","category-forum","tag-mbew","tag-myceb"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t