KUALA LUMPUR, Malaysia<\/span><\/span>,\u00a0<\/strong>Aug. 22, 2022<\/strong> <\/span><\/span>\u2014 To celebrate and in commemoration of\u00a0Malaysia\u2019s<\/span>\u00a065th<\/sup>\u00a0Independence Day, Jacob\u2019s\u00a0Malaysia<\/span>\u00a0has launched its #LangkahKebaikan65 campaign which aims to collect 10 million steps and encourage Malaysians to adopt a healthier lifestyle as well as be more active.Jacob\u2019s\u00a0Malaysia<\/span>\u00a0is a heritage brand that believes in and encourages people to \u2018Eat Good, Feel Good, Be Better Every Day\u2019 so they can be healthier and feel good about their choices and lifestyle everyday. This campaign is a continuation from its previous \u2018Gerakan Kebaikan 64\u2019 campaign in 2021 and continues championing activity and physical movement.The idea of this campaign sparked from statistics which showed that\u00a0Malaysia<\/span>\u00a0has the highest prevalence of adult obesity in\u00a0Southeast Asia<\/span>. One of the contributing factors is the convenience that comes with digitalization where everything is available at our fingertips. This has led to many Malaysians living sedentary lifestyles \u2013 this, coupled with lack of physical exercise and unhealthy diets results in health problems such as diabetes, obesity, heart disease and a host of other related issues.Arpan Sur<\/span>, Marketing Director,\u00a0Malaysia<\/span>,\u00a0Singapore<\/span>\u00a0and AMEA Exports, Mondel\u0113z International said: \u201cJacob\u2019s aims to champion healthy eating and encourage people to make the good move. This campaign is a movement towards building a healthier nation which embraces overall wellbeing.\u201d\u201cWe hope to achieve a goal of 10 million steps through this campaign, but more importantly, in the long run we hope to effect a gradual but permanent lifestyle change in Malaysians to be more physically active and conscious about their wellbeing,\u201d he added.To help expand the reach of this campaign, Jacob\u2019s will also be channelling\u00a0RM25,000<\/span>\u00a0to a local non-profit organisation, the Nutrition Society of\u00a0Malaysia<\/span>\u00a0(NSM) upon hitting the target of 10 million steps. This funding will be used to further promote education and awareness on proper nutrition and the benefits of having an active lifestyle.Jacob\u2019s #LangkahKebaikan65 campaign is encouraging people to rack up steps for a good cause \u2013 get fit and get rewarded for it. There are a total of prizes worth up to\u00a0RM50,000<\/span>, which inclusive of 10 grand prizes for top 10 winners in the final leaderboard and 90 lucky draw prizes (10 prizes per week) for participants who achieve at least 15,000 steps per week.The prizes range from sport packages worth\u00a0RM3,000<\/span>, Apple Watch S7, Fitbit Sense, a full set of Nintendo Switch Ring Fit, AirPods Pro, sport vouchers worth\u00a0RM1,000<\/span>\u00a0and Sports Direct gift cards worth\u00a0RM350<\/span>. The campaign will run from 31st<\/sup>\u00a0July to 30th<\/sup>\u00a0September 2022<\/span>.Participants can visit the website (jacobsmakethegoodmove.my\/submission<\/u><\/a>)\u00a0 and join the campaign by scanning the QR code and tracking their steps using Google Fit to compete for a place on the leaderboard.For more information, visit\u00a0jacobsmakethegoodmove.my\/submission<\/a><\/u>\u00a0or follow our social media pages on\u00a0Jacob\u2019s Malaysia Facebook<\/a><\/u>\u00a0&\u00a0Jacobs_Malaysia Instagram.<\/a><\/u><\/p><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/p>\n","protected":false},"excerpt":{"rendered":" KUALA LUMPUR, Malaysia,\u00a0Aug. 22, 2022 \u2014 To celebrate and in commemoration of\u00a0Malaysia\u2019s\u00a065th\u00a0Independence Day, Jacob\u2019s\u00a0Malaysia\u00a0has launched its #LangkahKebaikan65 campaign which aims to collect 10 million steps and encourage Malaysians to adopt a healthier lifestyle as well as be more active.Jacob\u2019s\u00a0Malaysia\u00a0is a heritage brand that believes in and encourages people to \u2018Eat Good, Feel Good, Be Better […]<\/p>\n","protected":false},"author":1,"featured_media":2092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,12,21],"tags":[362,361],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-community","category-health-fitness","tag-biscuit","tag-jacobs"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/09\/first-step.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2091"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2091\/revisions"}],"predecessor-version":[{"id":2093,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2091\/revisions\/2093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2092"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}