Petaling Jaya, 30 May 2022 \u2013 <\/strong>Envictus International Holdings Limited, an established Food & Beverage group, effective 20 May 2022, has renewed its International Multiple Unit Franchise Agreement with US-based Cajun Global LLC, to continue to develop and operate Texas Chicken restaurants in Malaysia and Brunei.The Envictus group was first awarded the franchise rights for the well-known quick-service restaurant (QSR) chain in July 2012, and launched the first Texas Chicken restaurant in Malaysia in January 2013, through its wholly-owned subsidiary, Texas Chicken (Malaysia) Sdn Bhd. To date, the company owns and operates 85 restaurants throughout Peninsular Malaysia, which exceeded its initial commitment of opening 80 restaurants in its first 10 years.Almost sixty percent of Texas Chicken restaurants are centred in the Klang Valley, and over half of its existing outlets are located in high-traffic malls nationwide. With the renewal of the franchise agreement, the company is expected to invest at least RM230 million to open 115 new Texas Chicken restaurants by 2030<\/strong>, which includes its maiden foray into Sabah and Sarawak. This will bring its total restaurant count to 200 outlets by 2030<\/strong>.Moving forward, the company plans to build more drive-thru restaurants and will expand its delivery services in efforts to provide greater convenience to consumers. The new restaurant openings and robust growth prospects are expected to create more job opportunities for Malaysians and raise the company\u2019s staff strength to an estimated 6,000 employees by 2030.\u201cThe renewal of the franchise agreement is a testament of Cajun Global\u2019s confidence in The Envictus group\u2019s leadership and capability in growing and developing the Texas Chicken brand in Malaysia. Within a relatively short period, we have established Texas Chicken\u2019s position as one of the leading chicken QSRs in the country. We are honoured to be given the trust and opportunity to further crack the untapped potential of this great brand as we strive to take it to the next level,\u201d said Dato\u2019 Jaya Tan, Executive Chairman of Envictus International Holdings Limited.Joe Christina, CEO and President of Cajun Global added, \u201c\u201cAs one of our largest franchisees in Southeast Asia, Envictus has been a true collaborator in working with us to grow the Texas Chicken brand. We are excited that this partnership can continue to thrive in Malaysia and soon Brunei.\u201dThe Envictus group was accorded the \u2018Developer of the Year\u2019 award in 2019 by Cajun Global in recognition of its commitment in growing the Texas Chicken brand in Malaysia. Adding to the accolades, Texas Chicken Malaysia received the Silver award in the \u201cRestaurant & Fast Foods\u201d category at the 2020 and 2021 Putra Brand Awards \u2013 which cements its reputation as one of consumers\u2019 favourite brands in the country.\u201cEnvictus has clearly demonstrated excellence in developing and operating our Texas Chicken brand in Malaysia. In 2020, Envictus was designated as a \u201cPremier Developer\u201d for the Texas Chicken brand based upon their strong performance in developing restaurants.\u00a0 They truly deliver the legendary tastes of Texas to their customers.\u00a0 We are thrilled, honoured and grateful they have renewed their commitment to continue to invest in and grow the Texas Chicken brand for many years to come.\u201d, according to Russ Sumrall, Sr. Vice President, International Strategic Development for Texas Chicken.The restaurant chain is known for its longstanding commitment in serving quality products combined with great value, while relying on the deep heritage of the Texas Chicken brand that signals authentic hospitality and bold flavours.As it marks its 10th<\/sup> Anniversary in Malaysia next year, the brand is raring to raise the bar on the quick-service restaurant experience and bring the legendary Texas flavour to even more Malaysians.<\/p><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/p>\n","protected":false},"excerpt":{"rendered":" Petaling Jaya, 30 May 2022 \u2013 Envictus International Holdings Limited, an established Food & Beverage group, effective 20 May 2022, has renewed its International Multiple Unit Franchise Agreement with US-based Cajun Global LLC, to continue to develop and operate Texas Chicken restaurants in Malaysia and Brunei.The Envictus group was first awarded the franchise rights for […]<\/p>\n","protected":false},"author":1,"featured_media":2118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,373,207],"tags":[376,375],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-fast-food","category-retailing","tag-envictus-international-holdings-limited","tag-texas-chicken"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/09\/Texas-Chicken-Drive-Thru.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2117"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2117\/revisions"}],"predecessor-version":[{"id":2119,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2117\/revisions\/2119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2118"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}