{"id":2242,"date":"2023-09-27T21:41:00","date_gmt":"2023-09-27T13:41:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=2242"},"modified":"2023-09-28T21:52:21","modified_gmt":"2023-09-28T13:52:21","slug":"bear-paw-service-at-bask-bear-coffees-100th-store-carnival","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=2242","title":{"rendered":"\u2018Bear Paw\u2019 service at Bask Bear Coffee\u2019s 100th store carnival"},"content":{"rendered":"
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Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, alongside the Bask Bear mascot during Bask Bear\u2019s 100th store carnival.<\/figcaption><\/figure>\n<\/div>\n\n\n

KUALA LUMPUR: <\/strong>A \u201cBear Paw\u201d serving freshly-brewed coffee through a \u201cbear hole\u201d takes centre stage as Bask Bear Coffee celebrates its 100th<\/sup> physical store milestone at Suria KLCC here on Wednesday (Sept 27).<\/p>\n\n\n\n

Customers also get to win prizes at this five-day carnival featuring to a variety of games and activities centred around the Malayan sun bear from which Bask Bear Coffee draws its brand inspiration.<\/p>\n\n\n\n

For those who cannot make it to the carnival, they can try their luck at winning a \u201cGolden Ticket\u201d to get a year\u2019s supply of toasties by purchasing the Double Perfection Toastie,<\/em> a special menu item available for a limited time. The Double Perfection Toastie<\/em> is available at all stores which offer toasties.<\/p>\n\n\n

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Founder and CEO of Loob Holding Sdn Bhd Bryan Loo said 10 \u201cGolden Tickets\u201d are up for grabs as a way of rewarding customers and thanking them for their continuous support. The contest ends Sept 30.<\/p>\n\n\n\n

This carnival marks the successful transformation of this Malaysian innovative coffee disruptor best known for going online during the pandemic lockdown and being the most delivered virtual coffee then.<\/p>\n\n\n

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Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, displaying the \u2018Bear Paw\u2019 service at Bask Bear\u2019s 100th store carnival.<\/figcaption><\/figure>\n<\/div>\n\n\n

As the only coffee brand inspired by the basking Malayan sun bear, Bask Bear Coffee is spearheading sun bear conservation efforts with its \u201cSave Sun Bear Fund\u201d launched last month to adopt a sun bear at the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan, Sabah.<\/p>\n\n\n\n

As such, it\u2019s not a surprise that the carnival ending this Sunday is themed \u201cBeary Surprise\u201d and Bask Bear Coffee will contribute RM1 to BSBCC for each in-store transaction.<\/p>\n\n\n

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(From left) Toh Mei Ling, Chief Financial Officer of Loob Holding Sdn Bhd; Ng Yau Chuan, Chief Marketing and Digital Officer of Loob Holding Sdn Bhd; Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd; Francis Tan, Chief Operating Officer of Suria KLCC Sdn Bhd and Ameer Thajudeen, General Manager of Suria KLCC Sdn Bhd, officially launching Bask Bear\u2019s 100th store carnival.<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe are grateful for the support of all our customers for having come thus far. Bask Bear Coffee was introduced just before the pandemic hit Malaysia and we had to quickly transform ourselves into a virtual brand. With the tremendous support of Malaysians, we quickly became the most delivered virtual coffee during the lockdown.<\/p>\n\n\n\n

\u201cAs we come out of the pandemic, we need to re-focus on having physical stores. Last year, we set our goal to achieve our 100th<\/sup> physical store milestone in the third quarter of this year and we achieved it,\u201d he said.<\/p>\n\n\n\n

The brand still has 120 virtual stores now so its network is a total of 220 stores combined, he added, including two flagship Bask Bear Supreme outlets.<\/p>\n\n\n\n

On sun bear conservation, Loo explained that Bask Bear Coffee\u2019s journey extends beyond brewing coffee; it\u2019s about brewing a conservation movement, preserving Malaysia\u2019s national heritage, and caring for our environment.<\/p>\n\n\n\n

The brand had adopted an orphaned sun bear at BSBCC named Tenom and is now raising funds to adopt a second bear. Relating how the first adoption came about, Loo said when news broke that Tenom has been rescued and was being rehabilitated at BSBCC, they immediately reached out and offered to help.<\/p>\n\n\n\n

\u201cHaving worked closely with BSBCC before, we felt we had to get the message out to all Malaysians that we need to protect our sun bears, not to hunt them or take them home as pets.<\/p>\n\n\n\n

\u201cWe then felt that there is so much to be done to educate Malaysians about sun bear conservation so we launched a fund to adopt a second bear. This time, it\u2019s more to spread awareness that sun bears belong to the forest. Their home is the forest, so we want to shout out to everyone out there: \u2018Love our sun bear, keep it home \u2013 at its home in the forest, not your home or mine\u2019,\u201d he quipped.<\/p>\n\n\n\n

Bask Bear Coffee has a heritage of close affinity with Borneo as it features a unique Bornean palm sugar called Aren\u00ae that is naturally sourced and produced by local farmers in Borneo.<\/p>\n\n\n\n

\u201cThis exclusive Aren\u00ae Palm Sugar supply arrangement with Loob not only enables more consistent income for these farmers but also provides a healthier option with a lower glycaemic index than brown sugar or even honey.<\/p>\n\n\n\n

\u201cWe\u2019re the first coffee brand to infuse this Aren\u00ae Palm Sugar, which is well-loved for its delicious savoury sweetness with a tinge of caramel!\u201d he enthused.<\/p>\n\n\n\n

Bask Bear Coffee\u2019s coffee brewing is not just about the perfect cup; it\u2019s about crafting an experience that encompasses sustainability, social responsibility, and a deep appreciation for Malaysia\u2019s natural treasures.<\/p>\n\n\n\n

In a message for the carnival\u2019s fund-raiser, BSBCC founder and CEO Dr Wong Siew Te hoped this campaign would help raise further awareness that sun bears are protected animals.<\/p>\n\n\n\n

\u201cThe sun bears are symbolic because they represent our ecosystem\u2019s health. They\u2019re a symbol that our forest ecosystem is thriving.<\/p>\n\n\n\n

\u201cWe hope the campaigns we do with Bask Bear Coffee will raise awareness that we need to do more for our bears and would encourage others to join our \u2018Adopt a Sun Bear\u2019 campaign,\u201d he said.<\/p>\n\n\n\n

Loo hoped that Bask Bear Coffee would be an example that business success can go hand-in-hand with heritage conservation and sustainability.<\/p>\n\n\n\n

\u201cWe wish to show that through our unique approach to coffee brewing and our steadfast dedication to sun bear conservation, Malaysians see us as not just a coffee chain but also a symbol of responsible entrepreneurship and a beacon of hope for the protection of our natural heritage,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR: A \u201cBear Paw\u201d serving freshly-brewed coffee through a \u201cbear hole\u201d takes centre stage as Bask Bear Coffee celebrates its 100th physical store milestone at Suria KLCC here on Wednesday (Sept 27). Customers also get to win prizes at this five-day carnival featuring to a variety of games and activities centred around the Malayan […]<\/p>\n","protected":false},"author":1,"featured_media":2243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[156,20],"tags":[411,410,412],"class_list":["post-2242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","category-grand-opening","tag-100th-store","tag-bear-paw","tag-grand-opening"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/09\/double-perfection-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2242"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2242\/revisions"}],"predecessor-version":[{"id":2248,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2242\/revisions\/2248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2243"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}