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Kuala Lumpur, 2 October 2023 \u2013 Prudence Foundation, the community investment arm of Prudential plc, has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme. Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climate Prudence Foundation\u2019s mission is to create a better future for vulnerable communities across Prudential\u2019s markets in Asia and Africa by making them safer and more resilient to life\u2019s risks. Climate adaptation is a key focus area for the Foundation where programmes are developed to protect families, communities and economies from the impacts of climate change. Marc Fancy shared, \u201cClimate change affects all levels of society, especially the vulnerable populations and children. We believe that teaching children about our climate and protecting our environment from a young age is very important to help them develop a sense of responsibility and understanding of the world around them, and how climate change will affect them throughout their lives.<\/p>\n\n\n\n SAFE STEPS Kids reaches more than 20 million households everyday via Cartoon Network in Asia. Launched in 2019, previous themes have covered natural disasters, road safety, first aid, and health. For more information, please visit https:\/\/www.safestepskids.com\/<\/p>\n","protected":false},"excerpt":{"rendered":" Kuala Lumpur, 2 October 2023 \u2013 Prudence Foundation, the community investment arm of Prudential plc, has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme. Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climatechange and simple actions […]<\/p>\n","protected":false},"author":1,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,12],"tags":[431,429,430],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-community","tag-cartoon-network","tag-ifrc","tag-prudence-foundation"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/10\/IMAGE-2-1.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2319"}],"version-history":[{"count":4,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2319\/revisions"}],"predecessor-version":[{"id":2328,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2319\/revisions\/2328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2329"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
change and simple actions they can take to make the planet healthier and safer. The programme was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery\u2019s Cartoon Network and will be rolled-out in Malaysia by the Malaysian Red Crescent (MRC).<\/p>\n\n\n\n![\"\"](\"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/10\/IMAGE-3-1024x682.jpeg\")
The series was officially launched in Kuala Lumpur, Malaysia by Yang Berhormat (YB) Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change and Marc Fancy, Executive Director of Prudence Foundation. Speaking at the launch event, YB Tuan Nik Nazmi said, \u201cClimate change is an existential issue for both present and future generations. The energy and passion of the young will be crucial in helping the world address its impact. We are pleased to introduce this collaborative effort, which will educate and empower our youth to address and respond to this global challenge by incorporating simple yet impactful actions into their daily lives.\u201d
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\u201cCartoons are an effective medium for conveying empathy and understanding. While they are entertaining to watch, they also play a crucial role in shaping opinions, habits and influences for children. Through the SAFE STEPS Kids programme, we hope to be able to educate and empower the younger generation to become valuable contributors to
combat climate change.\u201d
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