{"id":2464,"date":"2023-01-05T14:44:00","date_gmt":"2023-01-05T06:44:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=2464"},"modified":"2023-10-12T14:53:26","modified_gmt":"2023-10-12T06:53:26","slug":"tiger-launches-its-2023-chinese-new-year-campaign-cheers-to-bold-beginnings","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=2464","title":{"rendered":"Tiger Launches its 2023 Chinese New Year Campaign \u2013 \u2018Cheers to Bold Beginnings\u2019"},"content":{"rendered":"\n
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Management Team of Heineken Malaysia Berhad at the media launch of Tiger CNY 2023 Campaign, Cheers to Bold Beginnings<\/figcaption><\/figure>\n\n\n\n

5th<\/sup> January 2023, KUALA LUMPUR \u2013 <\/strong>Life\u2019s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its \u2018Cheers to Bold Beginnings\u2019 CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced \u2018Gan Gan Chong\u2019, which means the spirit to breakthrough, as a blessing of boldness this CNY.<\/p>\n\n\n

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Tropicana Gardens Mall concourse area during the media launch of Tiger CNY 2023 Campaign, Cheers to Bold Beginnings<\/figcaption><\/figure>\n<\/div>\n\n\n

Bringing this blessing to life, Tiger partnered with three homegrown artists \u2013 Dato Maw, Han Xiiao Ai and Danny Lee \u2013 to create a CNY song and music video, entitled \u2018The Boldest Chase\u2019<\/a>. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign\u2019s microsite<\/a>, YouTube<\/a> and Spotify.<\/p>\n\n\n

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Performance of \u6562\u6562\u51b2 _The Boldest Chase_ CNY song at the media launch of Tiger CNY 2023 Campaign, Cheers to Bold Beginnings<\/figcaption><\/figure>\n<\/div>\n\n\n

\u2018The Boldest Chase\u2019<\/a> is one of a kind that it invites consumers to interact with the content and win exclusive prizes. By tapping on the screen of mobile devices, or pressing the \u2018T\u2019 key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock the rewards. The music video was revealed at the campaign launch event that took place at the concourse area of Tropicana Gardens Mall, which has been transformed to depict the vibrant streets of Chinatown and included various interactive activities for consumers and shoppers to enjoy.<\/p>\n\n\n

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Dance performance at the media launch of Tiger CNY 2023 Campaign, Cheers to Bold Beginnings<\/figcaption><\/figure>\n<\/div>\n\n\n

Guests were treated to an energetic performance by the three artists upon checking out the interactive activities such as the \u2018Trail of the Tiger\u2019, \u2018Roar Challenge\u2019, \u2018Gold Bar Challenge\u2019, \u2018Gan Gan Chong\u2019 Dance Challenge, and \u2018Lou-A-Fortune\u2019 game where they got to take a pause and indulge in the festive spirit. These activities are available from now until 23rd<\/sup> January at Tropicana Gardens Mall, for consumers to experience and win exciting prizes.<\/p>\n\n\n

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Guests at the media launch of Tiger CNY 2023 Campaign, Cheers to Bold Beginnings<\/figcaption><\/figure>\n<\/div>\n\n\n

With the energy at an all-time high, guests were then ushered to Extra Super Tanker Restaurant for dinner. There, they enjoyed an energising lion dance performance, a yee sang toss to commemorate the occasion and invite abundance for the Year of the Rabbit, as well as stage performances, all while celebrating bold beginnings with Tiger.<\/p>\n\n\n

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Managing Director Roland Bala addressing the guests at the Tiger CNY 2023 campaign Media Launch<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cLast year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have a bold courage to face the challenges of 2023 with the spirit of \u201cGan Gan Chong\u201d. With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,\u201d said Roland Bala, Managing Director of HEINEKEN Malaysia.<\/p>\n\n\n\n

For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest and giveaways, check out https:\/\/tigercny2023.tigerbeer.com\/<\/a>, as well as Tiger\u2019s social media pages at www.facebook.com\/TigerBeerMY<\/a> and www.instagram.com\/tigerbeermy<\/a>. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.<\/p>\n","protected":false},"excerpt":{"rendered":"

5th January 2023, KUALA LUMPUR \u2013 Life\u2019s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its \u2018Cheers to Bold […]<\/p>\n","protected":false},"author":1,"featured_media":2472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[459,16],"tags":[379,480,479],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-new-year","category-festival","tag-chinese-new-year","tag-festival","tag-tiger"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/10\/17.-Guest-attempting-the-interactive-activities-at-the-concourse-area-of-Tropicana-Gardens-Mall-during-the-media-launch-of-Tiger-CNY-2023-Campaign-Cheers-to-Bold-Beginnings-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2464"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2464\/revisions"}],"predecessor-version":[{"id":2473,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2464\/revisions\/2473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2472"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}