{"id":2594,"date":"2022-12-15T18:01:00","date_gmt":"2022-12-15T10:01:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=2594"},"modified":"2023-10-16T18:12:42","modified_gmt":"2023-10-16T10:12:42","slug":"oldtown-white-coffee-celebrates-heritage-with-new-offerings","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=2594","title":{"rendered":"OLDTOWN White Coffee Celebrates Heritage With New Offerings"},"content":{"rendered":"
\n
\"\"
Ms. Fiona Tan (middle), General Manager of JDE Malaysia together with Mr. Raleigh Santos (right), Regional Innovation & Program Delivery Manager of JDE and Ms. Lian Zecha, Regional Marketing Manager Malaysia of JDE introduced OLDTOWN White Coffee\u2019s refreshed look and new product offerings to the public<\/figcaption><\/figure>\n<\/div>\n\n\n

KUALA LUMPUR, 15 DECEMBER 2022<\/strong> \u2013 Malaysia\u2019s favourite homegrown white coffee brand, OLDTOWN, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design. Every pack of OLDTOWN White Coffee now features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White Coffee, but to the fact that OLDTOWN White Coffee continues to be produced there today.<\/p>\n\n\n\n

In addition to the refreshed packs, OLDTOWN commemorates Malaysians\u2019 love for authentic flavours with the exciting introduction of the OLDTOWN White Coffee Salted Caramel <\/em>Flavoured and a Kopitiam-inspired coffee aptly named OLDTOWN Smooth Roast Less Sugar Kopi<\/em>.<\/p>\n\n\n\n

Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia<\/strong> (JDE) <\/strong>shares, \u201cThe OLDTOWN brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OLDTOWN White Coffee still uses our time-honoured \u20183-bean-blend\u2019 recipe and today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured<\/em> which adds a buttery, savoury and contemporary dimension to our White Coffee range.\u201d<\/p>\n\n\n

\n
\"\"
OLDTOWN White Coffee Salted Caramel Flavoured adds a buttery, savoury and contemporary dimension to its White Coffee range.<\/figcaption><\/figure>\n<\/div>\n\n\n

The OLDTOWN Smooth Roast Less Sugar Kopi<\/em> is equally intriguing with its use of microground coffee to recreate the original taste of rich and robust \u2018kopitiam kopi\u2019, boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.<\/p>\n\n\n\n

\"\"
OLDTOWN Smooth Roast Less Sugar Kopi uses microground coffee to recreate the original taste of the rich and robust \u2018kopitiam kopi\u2019.<\/figcaption><\/figure>\n\n\n\n

The new OLDTOWN White Coffee variants are now available at major grocery retailers across Malaysia. Consumers can also purchase online via OLDTOWN\u2019s Flagship Store on Shopee<\/a> and Lazada<\/a>. In celebration of this new era, OLDTOWN is also giving away complimentary OLDTOWN Trial Packs and 20% discount upon purchase of selected OLDTOWN mixes coffee packs via participating outlets[1]<\/sup><\/a> and online stores[2]<\/sup><\/a>. Promotion is now available until 31 December 2022, while stocks last.<\/p>\n\n\n

\n
\"\"
OLDTOWN White Coffee is celebrating its commitment to heritage with a refreshed look of its iconic logo and package designs while introducing two new exciting flavours instilled with its time-honoured \u20183-bean-blend\u2019 recipe.<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cIn Asia, food and drink is an important part of our heritage and culture. Good food and drink are worth taking the time to make and certainly worth bringing people together to enjoy. OLDTOWN has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times \u2013 this is what makes OLDTOWN a true original,\u201d Fiona concluded.<\/p>\n\n\n\n

For more information on OLDTOWN its products, latest updates and promotions, please visit its official website<\/a> or Facebook Page<\/a>.<\/p>\n\n\n\n

[1]<\/a> Get 1 free OLDTOWN Trial Pack (consisting of 2x coffee sachets) with every purchase of 1 pack OLDTOWN White Coffee (15s), OLDTOWN Milk Tea (13s), or Nan Yang Kopi O (20s) at participating outlets.<\/em><\/p>\n\n\n\n

[2]<\/a> Buy any 2 packs of OLDTOWN White Coffee Salted Caramel Flavoured or OLDTOWN Kopitiam Creations Smooth Roast Kopi Less Sugar from OLDTOWN White Coffee Lazada or Shopee flagship store and enjoy 20% off.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 15 DECEMBER 2022 \u2013 Malaysia\u2019s favourite homegrown white coffee brand, OLDTOWN, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design. Every pack of OLDTOWN White Coffee now features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White […]<\/p>\n","protected":false},"author":1,"featured_media":2595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[441,14,504],"tags":[419,538],"class_list":["post-2594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee","category-drinks","category-new-flavour","tag-new-flavour","tag-oldtown-white-coffee"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/10\/e35e04eb412af84e94bccd0b5e8800d71273015183974756386.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2594"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2594\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/2594\/revisions\/2600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/2595"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}