<\/p>\n\n\n\n <\/p>\n\n\n\n Having run for eight consecutive years, the annual #CelebrateResponsibly campaign reiterates Carlsberg Malaysia\u2019s commitment towards the worldwide Global Beer Responsible Day to promote the culture of responsible drinking, as well as in support of the International Alliance for Responsible Drinking (IARD), a non-profit organisation aimed at reducing irresponsible drinking. The campaign is the brewer\u2019s flagship programme in delivering one of its sustainability prioirites \u2013 ZERO Irresponsible Drinking \u2013 which is aligned with the UNSDG Goal #3 \u2013 Ensure healthy lives and promote well-being <\/p>\n\n\n\n <\/p>\n\n\n\n Mindful of the massive crowd who consumed alcohol at the festival grounds of the Borneo Music Festival Live 2022 in Kuching, the Neon Borneo Festival in Miri, and the Genting Starlight Festival at Genting Highlands, the brewer empowered 21 employees to play the role of #CelebrateResponsibly ambassadors to spread the awareness of the legal purchasing age, educate them on the national legal BAC limit of 0.05% and encourage them to get their BAC tested on the spot to change their mindset and behaviours about drink driving.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \u201cWith throngs of party-goers returning to festivals after having been cooped up indoors for the past two years, we took this opportunity to amplify our ZERO Irresponsible Drinking sustainability priority by encouraging our consumers to make responsible consumption decisions and change their mindset about irresponsible behaviours about excessive drinking and driving under the influence of alcohol, as advocated at our #CelebrateResponsibly campaign,\u201d said Pearl Lai, Carlsberg Malaysia\u2019s Corporate \u201cIn driving mindset and behavioural change, we equipped consumers with the knowledge on one\u2019s alcohol tolerance, of which factors affecting it are typically one\u2019s body weight, gender and age, as well as the tools to measure one\u2019s BAC after drinking, against the country\u2019s permitted BAC limits. In addition, we also made alcohol-free beverage like Somersby 0.0 available for sampling as we are cognizant of the change in drinking habits as more people opt for non-alcoholic brews,\u201d Lai added.<\/p>\n\n\n\n \u201cThis year, Carlsberg beer celebrates its 175-year young birthday while Carlsberg Malaysia is celebrating 50 years of local production of Carlsberg beer. For many years, we are committed to the craft of brewing the finest beers, stouts and ciders with utmost care, pride and quality. We want to share with our consumers the exemplary taste, quality and natural ingredients used in our brews, not the intoxicating effects of drinking alcohol excessively or irresponsibly. With this, I invite all of our consumers to join us in advocating a #CelebrateResponsibly mindset and behaviour to safeguard our health, wellness and accessibility to alcohol,\u201d Lai urged.<\/p>\n\n\n\n In previous years, Carlsberg Malaysia has also shown significant support for their partners and consumers by offering incentives in the form of discounted rides in partnership with five e-hailing and chauffeur on-call service providers namely Grab, Riding Pink, airasia Ride, Lailah and Buddy Driver, in collaboration with over 3,000 bars, bistros and restaurants in its effort to fight against drink driving.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.minimeinsights.com\/wp-content\/uploads\/2022\/10\/The-team-of-Employee-Ambassadors-at-the-Borneo-Music-Festival-Live-2022-in-Kuching..png\")
for all at all ages.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.minimeinsights.com\/wp-content\/uploads\/2022\/10\/The-crowd-having-a-good-time-with-our-fun-physical-picture-frames-at-the-Genting-Starlight-Festival..png\")
![\"\"](\"https:\/\/www.minimeinsights.com\/wp-content\/uploads\/2022\/10\/A-party-goer-testing-her-Blood-Alcohol-Content-BAC-level-with-the-use-of-a-breathalyser..png\")
Affairs & Sustainability Director.<\/p>\n\n\n\n