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Kuala Lumpur, August 1, 2022<\/strong> \u2013 As the adage goes, \u201cA cup of great coffee shared with a friend is happiness tasted and time well spent.\u201d <\/em>Whether you like your coffee black or with milk, coffee and great friends make the perfect blend. This International Friendship Day, Sun Life Malaysia, a Life Insurance and Family Takaful provider and Union Artisan Coffee, a local neighbourhood caf\u00e9 chain, invite you to celebrate the magical bond of friendships over a complementary cup of coffee.<\/p>\n\n\n\n Held annually on 30 July, the International Friendship Day is observed by the United Nations with an aim to celebrate the gift of friendship by recognising the significant positive impacts that friendships have on people\u2019s lives. This year\u2019s theme is \u2018Sharing the human spirit through friendship\u2019.<\/p>\n\n\n\n Through its #CupofHappiness<\/em><\/strong> campaign, Sun Life Malaysia is teaming up with Union Artisan Coffee where 1,500 cups of coffee will be given out free on a first-come-first-served basis, starting from Friday, 29 July to Thursday, 4 August 2022 at any of the 12 participating Union Artisan Coffee outlets located across the Klang Valley. Participants will have a choice between a Hot Americano or a Hot Caffe Latte (8oz) and are limited to one free cup of coffee per person.<\/p>\n\n\n\n Commenting on this campaign, Raymond Lew, CEO and President\/Country Head of Sun Life Malaysia said, \u201cJust like our brand tagline \u2013 Life is brighter under the sun, this friendship day\u2019s themed campaign underscores our mission to make life brighter. Through this partnership with Union Artisan Coffee, we hope to inspire more positive narratives that will spread kindness and share love over a cup of coffee and good conversation with great friends.\u201d<\/p>\n\n\n\n \u201cStrong friendships are built on the foundation of loyalty and trust. Sun Life Malaysia endorses these qualities as the company aims to be the go-to lifetime insurance and takaful partner to all Malaysians. We guide our Clients just as a good friend would, providing expert advice and helping them through both good and uncertain times. We want our Clients to know that we have their backs, and that we are committed to helping them to achieve lifetime financial security and lead healthier lives,\u201d Lew added.<\/p>\n\n\n\n Union Artisan Coffee is known as a place of reunion and a warm sanctuary for reconnecting with loved ones due to its serene ambience and delectable offerings catered to everyone\u2019s palette, including high-quality specialty coffees brewed in-house, savoury dishes, sweet pastries, and cakes.<\/p>\n\n\n\n Commenting on this partnership, Eugene Chew, Chief Operating Officer of Incite Foodtech, the company which owns and operates Union Artisan Coffee, said, \u201cYou\u2019d be surprised how a simple catch-up session over coffee can improve relationships as well as boost your mental health. Our coffees, which we take great care of selecting the right beans to brew to perfection, pour happiness into everyone\u2019s lives. We are aligned with Sun Life Malaysia\u2019s mission towards fostering brighter lives and hope this partnership will give our customers the perfect opportunity to rekindle their friendships.\u201d<\/p>\n\n\n\n To redeem the coffee, interested members of the public is required to follow these steps:<\/p>\n\n\n\n Step 1: Follow and like Sun Life Malaysia (@sunlifemalaysia_my) and Union Artisan Coffee (@unionartisancoffee) on Instagram.<\/p>\n\n\n\n Step 2: Share the campaign post, and tag 3 friends.<\/p>\n\n\n\n