{"id":3705,"date":"2023-10-19T00:14:00","date_gmt":"2023-10-18T16:14:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=3705"},"modified":"2023-12-01T00:19:42","modified_gmt":"2023-11-30T16:19:42","slug":"woodpeckers-group-opens-1st-of-40-chatramue-stores","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=3705","title":{"rendered":"Woodpeckers Group opens 1st of 40 ChaTraMue stores"},"content":{"rendered":"
\n
\"\"<\/a>
Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich (centre) with the ChaTraMue logo in a group photo with Woodpeckers and Cha Thai teams flanked by Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right<\/figcaption><\/figure>\n<\/div>\n\n\n

Team behind IIaoIIao Malaysia is national franchisee for top Thai milk tea brand<\/em><\/p>\n\n\n\n

Putrajaya, Thursday, 19 Oct 2023 <\/strong>\u2013 Woodpeckers Group Sdn Bhd, the visionary team behind the success of natural yoghurt brand llaollao<\/em> in Malaysia, today launched the first of its 40 planned outlets of top Thai milk tea brand ChaTraMue <\/em>to long queues of tea lovers eager to try out the uniquely Thai flavours.<\/p>\n\n\n\n

Strategically located at IOI City Mall Putrajaya, this inaugural outlet offers a convenient rendezvous for customers to indulge in the brand\u2019s signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue <\/em>(pronounced Cha-Tra-Mer).<\/p>\n\n\n\n

\"\"
Tan Kai Young, CEO of Woodpeckers Group Sdn Bhd speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.<\/figcaption><\/figure>\n\n\n\n

Woodpeckers Group CEO Tan Kai Young, in acknowledging Malaysia\u2019s deep-rooted passion for tea, said: \u201cWe\u2019re thrilled to introduce Thailand\u2019s top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao<\/em>, we are confident that ChaTraMue<\/em> will be a winner.\u201d<\/p>\n\n\n\n

The collaboration between Woodpeckers Group and Cha Thai International Company Limited, the brand owner of ChaTraMue<\/em> in Bangkok, was formalized with a 20-year franchise agreement signed two months ago. This historic agreement makes Woodpeckers Group the exclusive national franchisee for Malaysia, marking the first time the brand has signed franchise rights outside of Thailand in its over 100-year history.<\/p>\n\n\n\n

Tan said Woodpeckers Group\u2019s mission was to offer customers a taste of diverse cultures. \u201cWe\u2019ve always sought exciting food and beverage experiences to bring to Malaysia.\u201d<\/p>\n\n\n\n

\u201cIn addition to our dedication to international cuisine, we have been pioneers in the F&B industry. Building on the success of llaollao<\/em> and our recent venture into the casual fine-dining segment with TBC, we are now infusing more excitement into Malaysia\u2019s milk tea scene by introducing ChaTraMue<\/em> in a big way.<\/p>\n\n\n\n

\u201cWe are confident we can scale up quickly ChaTraMue\u2019s <\/em>footprint in Malaysia as we have the right team with the right chemistry and formula.<\/p>\n\n\n\n

\u201cThe processes and systems are already in place and proven to be highly effective and efficient in growing our brands, especially IIaoIIao<\/em>. We shall replicate them now for ChaTraMue<\/em>,\u201d he added.<\/p>\n\n\n

\n
\"\"
Woodpeckers Group Brand Operation Manager Ricky Tjandra making the first cup of ChaTraMue Thai milk tea at the launch here at IOI City Mall Putrajaya.<\/figcaption><\/figure>\n<\/div>\n\n\n

Meanwhile, Woodpeckers Group Brand Operation Manager Ricky Tjandra explained: \u201cTo ensure every sip of ChaTraMue <\/em>in Malaysia transports you to the bustling streets of Bangkok, we are using the very same rare Thai tea leaves, meticulously crafted for the brand.\u201d<\/p>\n\n\n

\n
\"\"
Ricky Tjandra, Brand Operation Manager of Woodpeckers Group, presenting the first cup of ChaTraMue Thai milk tea to Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International.<\/figcaption><\/figure>\n<\/div>\n\n\n

ChaTraMue\u2019s <\/em>entry into the Malaysian market is expected to resonate with consumers who appreciate high-quality tea beverages. The brand is known for its commitment to sourcing the finest tea leaves, ensuring each cup delivers an authentic Thai tea experience.<\/p>\n\n\n\n

Tjandra disclosed that Woodpeckers is committed to opening 40 ChaTraMue <\/em>outlets across Malaysia by the end of next year. This aggressive growth strategy shows their dedication to providing exceptional beverage choices to a wider audience.<\/p>\n\n\n\n

He further emphasized that Woodpeckers have already scouted for locations to open up to 10 outlets this year and another five outlets in the first quarter of next year.<\/p>\n\n\n\n

\u201cWe will scale up the expansion of our outlets to nine per quarter thereafter bringing our total store count to around 40 by end of next year.<\/p>\n\n\n\n

\u201cStay tuned for us opening up at more malls in the Klang Valley and Putrajaya,\u201d he said.<\/p>\n\n\n\n

Tjandra adds that the team was looking forward to offer all-time favourites like:<\/p>\n\n\n\n

    \n
  1. Thai Milk Tea<\/strong><\/li>\n<\/ol>\n\n\n\n

    Flavourful drink with original Thai taste.<\/p>\n\n\n\n

      \n
    1. Milk Green Tea<\/strong><\/li>\n<\/ol>\n\n\n\n

      Similar to Thai Milk Tea, with Matcha being the essential ingredient in the drink as it enhances the flavour of the tea.<\/p>\n\n\n\n

        \n
      1. Thai Coffee<\/strong><\/li>\n<\/ol>\n\n\n\n

        Commonly known as Oliang<\/em>, it is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.<\/p>\n\n\n

        \n
        \"\"
        Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.<\/figcaption><\/figure>\n<\/div>\n\n\n

        Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich was confident that Woodpeckers would grow the brand well in Malaysia, noting that negotiations took months as the company was extremely careful in awarding any national franchise.<\/p>\n\n\n\n

        \u201cThis is the first country to be given this franchise rights for our brand which dates back to 1945 and it\u2019s really part of our Thai tea tradition,\u201d she said.<\/p>\n\n\n\n

        \u201cWe look forward to working with Woodpeckers to bring authentic Thai tea concept to Malaysia.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

        Team behind IIaoIIao Malaysia is national franchisee for top Thai milk tea brand Putrajaya, Thursday, 19 Oct 2023 \u2013 Woodpeckers Group Sdn Bhd, the visionary team behind the success of natural yoghurt brand llaollao in Malaysia, today launched the first of its 40 planned outlets of top Thai milk tea brand ChaTraMue to long queues […]<\/p>\n","protected":false},"author":1,"featured_media":3706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[608,156,20],"tags":[909,908],"class_list":["post-3705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-shop","category-franchise","category-grand-opening","tag-1st-store","tag-chatramue"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2023\/12\/IMG-5-1-640x426-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/3705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3705"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/3705\/revisions"}],"predecessor-version":[{"id":3707,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/3705\/revisions\/3707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/3706"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}