{"id":4892,"date":"2024-07-02T23:52:00","date_gmt":"2024-07-02T15:52:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=4892"},"modified":"2024-07-07T00:03:17","modified_gmt":"2024-07-06T16:03:17","slug":"food-drinks-malaysia-by-sial-network-2024","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=4892","title":{"rendered":"Food & Drinks Malaysia by SIAL Network 2024"},"content":{"rendered":"\n
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Food & Drinks Malaysia by SIAL Network 2024 (FDM 2024)<\/strong> has once again proven itself as a pivotal event for the food industry, providing a global platform for business owners, industry leaders, and innovators to showcase and discover groundbreaking products and technologies. The official launch ceremony was graced by YB Datuk Chan Foong Hin, Deputy Minister of Plantation & Commodities, who was accompanied by YB Datuk Phoong Jin Zhe, Sabah State Minister of Industrial Development & Entrepreneurship.<\/p>\n\n\n\n

With the theme of \u2018Inspire Food Business\u2019, this year\u2019s FDM not only inspired ideas, but also actively drove and accelerated innovation and collaboration within the industry.<\/p>\n\n\n\n

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Salon International de l’alimentation Network, or commonly known by its French acronym SIAL (pronounced as sai-uhl<\/em>) Network, is a key brand under Comexposium. Headquartered in France, Comexposium is one of the leading event organisers worldwide.<\/p>\n\n\n\n

Trade fairs like FDM drive innovation in the food industry by serving as a hub for the latest trends, market insights, and industry intelligence. These events provide a platform for knowledge exchange, networking, and showcasing new products, accelerating the adoption of innovative practices and technologies to meet evolving consumer demands.<\/p>\n\n\n\n

Henri Tan, Director of Comexposium Asia Pacific, explained that Food & Drinks Malaysia by SIAL is intended to be a catalyst for local and regional entrepreneurs and startups to play a greater role in the global food markets.<\/p>\n\n\n\n

\u201cBy showcasing innovative products, facilitating networking opportunities, and fostering collaborations, we are creating a platform that empowers entrepreneurs and startups to expand their reach and influence, access new markets, and connect with potential partners and investors.\u201d<\/p>\n\n\n\n

Established in France in 1964, the SIAL Network is known as \u2018The Global Food Marketplace\u2019, connecting and facilitating business within the international food community. Reflecting on SIAL\u2019s 60th<\/sup> anniversary this year, Nicolas Trentesaux, Managing Director of SIAL Network said, \u201cThe second edition of FDM by SIAL embodies our theme ‘Inspire Food Business.’ As we celebrate 60 years, the event in Malaysia showcases diverse exhibitors and the innovative products, setting a new industry benchmark. It\u2019s inspiring to witness the collaboration and advancements spurred by this global platform.”<\/p>\n\n\n\n

Looking ahead, Trentesaux added, \u201cNext year, we are excited to introduce the prestigious SIAL Innovation Awards to Malaysia, further driving food innovation and excellence in the region.\u201d<\/p>\n\n\n\n

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The Fair also featured notable on-ground engagements, including —<\/p>\n\n\n\n