{"id":6336,"date":"2024-11-09T22:17:15","date_gmt":"2024-11-09T14:17:15","guid":{"rendered":"https:\/\/klhappenings.com\/?p=6336"},"modified":"2024-11-09T22:17:17","modified_gmt":"2024-11-09T14:17:17","slug":"souper-tang-expands-its-17th-outlet-at-mid-valley-supporting-malaysias-wellness-tourism-growth","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=6336","title":{"rendered":"Souper Tang Expands Its 17th Outlet At Mid Valley, Supporting Malaysia\u2019s Wellness Tourism Growth"},"content":{"rendered":"
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Token of appreciation given by Nevinn Leow, Group Chief Executive Officer and Managing Director of Souper Tang to Tuan Samuel Lee Thai Hung Deputy Director General II of Promotions, Tourism Malaysia<\/figcaption><\/figure>\n<\/div>\n\n\n

YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), officiated the grand opening of Souper Tang\u2019s new outlet at Mid Valley Megamall yesterday. In the presence of prominent associations including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget Hotel Association (MBHA), SME Association, Malaysian Association of Tour & Travel Agents (MATTA), Malaysian Association of Themepark & Family Attractions (MATFA), and the Malaysia Association of Hotels (MAH), the event emphasized the importance of wellness tourism and culinary heritage. Souper Tang\u2019s role in advancing these themes aims to support the upcoming \u2018Visit Malaysia 2026\u2019 campaign.<\/p>\n\n\n

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From left to right: Leow Fong Kam Group Chairman of Souper Tang
Ti Lian Ker (Former Deputy Minister of Youth & Sports and Former Member of the Dewan Negara)
Mr. Edison Choong (Deputy Director \u2013 Head of ESG Unit, Malaysia External Trade Development Corporation (MATRADE)
Mike Loh (President of ASEAN Retail-Chain & Franchise Association (ARFF) Tuan
Samuel Lee Thai Hung (Deputy Director General II of Promotions, Tourism Malaysia)
Nevinn Leow (Group Chief Executive Officer and Managing Director of Souper Tang)
Rennie Lee Chai Tin (Chief Executive Officer of Mid Valley City) Jack Lim (Celebrity Artist)
Macinndhia Teh Kim Hong (Founder & Executive Director of Souper Tang)<\/figcaption><\/figure>\n<\/div>\n\n
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Jack Lim preparing Souper Tang instant herbal traditional Chinese soup for guests<\/figcaption><\/figure>\n<\/div>\n\n\n

The grand opening ceremony of the new Souper Tang outlet at Mid Valley Megamall was part of the brand\u2019s ongoing commitment to expanding its footprint across the country and beyond. Established in 2009 as Taang Shifu, Souper Tang has become a pioneer in promoting Chinese wellness cuisine, with 17 outlets nationwide and new locations set to open in Singapore.<\/p>\n\n\n\n

This latest addition marks a significant milestone in the brand\u2019s mission to make authentic, health-conscious dining more accessible to a wider audience. Souper Tang\u2019s dedication to nutritious, carefully crafted signature recipes, featuring ingredients like ginseng, cordyceps, and angelica root, continues to bring generations-old culinary traditions to modern diners.<\/p>\n\n\n\n

Lee<\/strong> said, \u201cI believe Souper Tang embodies the spirit of Malaysia\u2019s diverse culinary heritage, bringing to life Chinese traditions in a way that resonates with all Malaysians. As we strive to make Malaysia a culinary hub in Southeast Asia, establishments like Souper Tang play an essential role in preserving the unique flavors, techniques, and stories of Chinese cuisine while embracing our nation\u2019s rich multicultural identity. I hope this new outlet inspires visitors to experience Malaysia\u2019s vibrant culture and warm hospitality firsthand. Let us continue working together to showcase the best of Malaysia to the world and be ever-ready to greet our tourists with a warm Selamat Datang.\u201d <\/p>\n\n\n\n

In addition to its focus on authentic and health-conscious cuisine, Souper Tang is committed to sustainability by sourcing ingredients responsibly, ensuring that each dish supports not only the health of its customers but also the well-being of the community and the environment. This ongoing commitment to quality, sustainability, and innovation reflects Souper Tang\u2019s dedication to becoming a leading player in Malaysia\u2019s culinary tourism and wellness sectors.<\/p>\n\n\n\n

Nevinn Leow, Group Chief Executive Officer & Managing Director of Souper Tang,<\/strong> shared, \u201cThe grand opening of our new outlet at Mid Valley Megamall is a significant step in our mission to make Chinese wellness cuisine more accessible to a broader audience. As we continue to expand across Malaysia and beyond, our commitment to offering authentic, health-conscious dining remains at the forefront. Through our focus on culinary traditions and wellness, we are proud to contribute to Malaysia\u2019s efforts in promoting the \u2018Visit Malaysia 2026\u2019 campaign and positioning the country as a destination for both culinary tourism and health-focused experiences.\u201d<\/p>\n\n\n\n

To mark the occasion, the grand opening festivities included an officiating soup-pouring ceremony by celebrity actor Jack Lim, who also invited over 50 lucky fans to join a special interactive session where he distributed Souper Tang vouchers and gifts. Guests were also entranced by a traditional Chinese dance performance, and a contemporary Lion dance, which added vibrancy to the event. <\/p>\n\n\n

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Nevinn Leow Group Chief Executive Officer and Managing Director of Souper Tang giving his opening speech<\/figcaption><\/figure>\n<\/div>\n\n
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Group photo with association presidents from MRCA, ARFF, BAM, MyBHA<\/em>, MFMPA, MCBC, MATTA, MATFA, and MAH during the event\u2019s launch gimmick<\/figcaption><\/figure>\n<\/div>\n\n\n

With Mid Valley being Souper Tang\u2019s 17th outlet in Malaysia, the brand is now available nationwide in Johor, Klang Valley, Penang, Malacca, and Perak. Located at Level 1, South Court, Mid Valley Megamall the new Souper Tang outlet offers a range of products, including bird\u2019s nests and specially curated hampers, providing customers with more ways to enjoy their wellness-focused offerings.<\/p>\n\n\n\n

Starting 17 November, Souper Tang\u2019s flagship outlet at Sunway Pyramid will introduce a revolutionary new product, adding to the brand\u2019s commitment to wellness-focused dining. To mark this launch, customers purchasing SouperFast Herbal Soups in sets of 6, 12, or 20 can look forward to exclusive gifts, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event promises to bring an exciting addition to Souper Tang\u2019s offerings in a dynamic new location.<\/p>\n\n\n\n

For more information, please visit Souper Tang\u2019s website<\/strong><\/a>, <\/strong>Souper Tang\u2019sFacebook<\/strong><\/a>and Instagram<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), officiated the grand opening of Souper Tang\u2019s new outlet at Mid Valley Megamall yesterday. In the presence of prominent associations including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget […]<\/p>\n","protected":false},"author":1,"featured_media":6337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,156,20,961],"tags":[1423],"class_list":["post-6336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-franchise","category-grand-opening","category-health-wellness","tag-souper-tang-expands-its-17th-outlet-at-mid-valley"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2024\/11\/Imae-1-.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6336"}],"version-history":[{"count":1,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6336\/revisions"}],"predecessor-version":[{"id":6338,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6336\/revisions\/6338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/6337"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}