{"id":6614,"date":"2024-11-29T00:57:00","date_gmt":"2024-11-28T16:57:00","guid":{"rendered":"https:\/\/klhappenings.com\/?p=6614"},"modified":"2024-12-02T01:04:48","modified_gmt":"2024-12-01T17:04:48","slug":"heineken-brings-real-connections-back-to-the-festive-season","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=6614","title":{"rendered":"Heineken\u00ae Brings Real Connections Back to the Festive Season"},"content":{"rendered":"\n

Celebrations Are Best When Your Phones Take a Rest<\/em><\/p>\n\n\n\n

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As the festive season draws near, Heineken\u00ae encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest<\/strong>, Heineken\u00ae is inviting people to put their phones down and fully connect with friends and loved ones.<\/p>\n\n\n\n

Earlier this year, Heineken\u00ae launched a global campaign centered around the Boring Phone. This campaign champions the central idea of \u201cdisconnecting to reconnect,\u201d and highlights the joy of real-life connections over digital interactions \u2013 keeping it \u201cboring\u201d online to focus on meaningful moments with friends, places, and experiences offline. <\/p>\n\n\n\n

Kicking off the festive season on 18th November, Heineken\u00ae Malaysia brings this message to life with its \u201cCelebrate Boring\u201d campaign, which unfolds through a series of engaging global brand films, followed by digital activations and on-the-ground experiences designed to inspire Malaysians to swap screen time for face-to-face connections.<\/p>\n\n\n

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Heineken\u00ae highlights the joy of real-life connections over digital interactions_A guest getting tips from the Little Green Book at the Boring Media Launch<\/figcaption><\/figure>\n<\/div>\n\n\n

From 6th December, the excitement shifts online with the playful \u201cHeineken\u00ae 404 Boring Meme\u201d<\/strong> challenge\u2014encouraging consumers to take a break from endless scrolling and engage the real world this holiday season. To join, repost the meme on your Instagram Stories, tag @HeinekenMY and stand to win exclusive passes<\/strong> to Heineken\u00ae Boring Social Parties<\/strong> happening this December. <\/p>\n\n\n

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Heineken\u00ae encourages everyone to step away from screens and embrace authentic moments<\/figcaption><\/figure>\n<\/div>\n\n\n

These exclusive social parties, specially curated with Saturday Selects<\/strong> and Motherchuckers<\/strong>, are the ultimate way to celebrate Christmas and New Year\u2019s Eve. Guests can safely stow their phones at these phone-free parties and enjoy immersive experiences, feel-good vibes and curated activities with a refreshing Heineken\u00ae, fostering real connections without digital distractions.<\/p>\n\n\n

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Disconnect to Reconnect: Heineken\u00ae urges consumers to keep it Boring online with the message Celebrations Are Best When Your Phones Take A Rest<\/figcaption><\/figure>\n<\/div>\n\n\n

Phones Off, Night On!<\/strong><\/p>\n\n\n\n

From December 2024 to January 2025, Heineken\u00ae will expand this experience to pubs and bars nationwide with \u201cPhones Off, Night On\u201d activations. At these venues, patrons can safely lock away their phones in Heineken\u00ae Phone Lockers<\/strong> in exchange for a refreshing Heineken\u00ae, turning screen time into quality facetime.<\/p>\n\n\n

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Millennials swapping their phones for a refreshing night of IRL connections with zero digital distractions by storing their phone in the Heineken\u00ae Phone Lockers.<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

Win the Exclusive Heineken\u00ae Boring Phone<\/strong><\/p>\n\n\n\n

As part of a nationwide contest, Heineken\u00ae fans can also win the exclusive Heineken\u00ae Boring Phone, developed with Boston-based streetwear curator Bodega. <\/p>\n\n\n\n

This limited edition minimalist phone is stripped of social media and HD cameras, offering only calls and texts to remind us that sometimes, less is more.<\/p>\n\n\n\n

To enter, purchase a set or bucket of Heineken\u00ae or two cans of Heineken\u00ae 0.0 at participating bars. Winners can then trade digital distractions for a one-of-a-kind device designed to promote true connections.<\/p>\n\n\n\n

Joyce Lim, Marketing Manager \u2013 Premium at Heineken Malaysia Berhad, <\/strong>highlights the campaign\u2019s relevance in today\u2019s digital age: \u201cHeineken\u00ae believes that life tastes better when experienced in the moment. In a world filled with constant notifications, it\u2019s crucial to unplug and engage with those around us. Especially for Gen Z and Millennials, who increasingly realise that life is best experienced in the moment. The campaign tagline, Celebrations Are Best When Your Phones Take a Rest, is not just asking people to look up from their phones; it is a reminder to be fully present and savour refreshing experiences with Heineken\u00ae.\u201d<\/p>\n\n\n\n

To join the online challenge, learn more about winning a Heineken\u00ae Boring Phone or find the Phones Off, Night On<\/em> activations, visit https:\/\/www.heineken.com\/my\/en\/campaigns\/festive<\/a> Stay updated on Heineken\u00ae\u2019s latest happenings on Instagram (@Heinekenmy<\/a>) and Facebook (HeinekenMYS<\/a>).<\/p>\n\n\n\n

Heineken\u00ae and all these happenings are strictly for non-Muslims aged 21 and above. We\u2019re all about being responsible \u2014 when you drive, never drink. Please #EnjoyResponsibly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Celebrations Are Best When Your Phones Take a Rest As the festive season draws near, Heineken\u00ae encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest, Heineken\u00ae is inviting people to put their phones down and fully connect with friends and loved […]<\/p>\n","protected":false},"author":1,"featured_media":6615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,14,16],"tags":[1487],"class_list":["post-6614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","category-drinks","category-festival","tag-heineken-brings-real-connections-back-to-the-festive-season"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/klhappenings.com\/wp-content\/uploads\/2024\/12\/heineken-real.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6614"}],"version-history":[{"count":2,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6614\/revisions"}],"predecessor-version":[{"id":6618,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/posts\/6614\/revisions\/6618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=\/wp\/v2\/media\/6615"}],"wp:attachment":[{"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klhappenings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}