{"id":9598,"date":"2025-05-26T22:33:15","date_gmt":"2025-05-26T14:33:15","guid":{"rendered":"https:\/\/klhappenings.com\/?p=9598"},"modified":"2025-05-26T22:33:18","modified_gmt":"2025-05-26T14:33:18","slug":"hilux-unleashed-the-ultimate-challenge-campaign-held-in-kota-kinabalu-10-11-may-and-kuching-17-18-may","status":"publish","type":"post","link":"https:\/\/klhappenings.com\/?p=9598","title":{"rendered":"Hilux Unleashed \u2013 The Ultimate Challenge campaign Held in Kota Kinabalu (10\u201311 May) and Kuching (17 – 18 May)"},"content":{"rendered":"\n

East Malaysia, 26 May 2025<\/strong> \u2013 UMW Toyota Motor (UMWT) revved up East Malaysia with two back-to-back weekends of high-octane excitement as part of its nationwide Hilux Unleashed \u2013 The Ultimate Challenge<\/strong> campaign. Held in Kota Kinabalu (10\u201311 May)<\/strong> and Kuching (17\u201318 May)<\/strong> ,the campaign delivered a thrilling mix of off-road adventures, lifestyle engagement, and community spirit\u2014bringing the performance and versatility of the Toyota Hilux to life for East Malaysians like never before<\/p>\n\n\n\n

Kota Kinabalu | 10\u201311 May 2025<\/strong><\/p>\n\n\n\n

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Participants off to an early start in the Hilux Unleashed Treasure Hunt at Pacific Sutera Hotel, KK<\/figcaption><\/figure>\n\n\n\n
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The Hilux provides a high vantage point, a benefit for drivers and treasure hunters alike.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

The event began with a thrilling Treasure Hunt Challenge on 10 May, where 125 participants across 42 vehicles<\/strong> navigated a scenic and challenging route across Kota Kinabalu\u2014 from the bustling waterfront at Anjung to the winding roads and elevated views of Kokol Hill and the coastal beauty of Tuaran. The journey concluded at the serene Nexus Resort & Spa Karambunai, where winners were announced:<\/p>\n\n\n\n

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participant are excited to submit social media challenge at the end point<\/figcaption><\/figure>\n\n\n\n
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Participants listening intensely for answers<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Top Winning Teams & Prizes:<\/strong><\/p>\n\n\n\n

1st Place: <\/strong>Dolumin Dommin & Team #32 \u2013 Prizes worth RM10,000<\/p>\n\n\n\n

2nd Place: <\/strong>Teo Seh Tiong & Team #12 \u2013 Prizes worth RM8,000<\/p>\n\n\n\n

3rd Place<\/strong>: Rudy Bin Borhan & Team #23 \u2013 Prizes worth RM5,000<\/p>\n\n\n\n

4th \u2013 10th Place: <\/strong>Prizes worth RM500 each*<\/p>\n\n\n\n

Kuching | 17\u201318 May 2025<\/strong><\/p>\n\n\n\n


Just a week later, the challenge roared into Kuching, with 138 participants<\/strong> with 45 vehicles<\/strong> flagging off from UCSI Hotel before making their way through an engaging mix of cultural and urban landmarks. This treasure hunt highlighted the city\u2019s charm while testing both vehicle and driver agility. The Sarawak edition brought the heat with a dynamic treasure hunt flagged, winding through iconic landmarks like Common Ground, Jalan Stutong \u2013 a thriving lifestyle hub to a bustling modern township Saradise, Lebuh Wayang – echoing Kuching\u2019s heritage to Cat Statue at Padungan \u2013 the city\u2019s iconic mascot and Samariang, semi-urban terrain with lush backdrops concluding at the scenic Damai Lagoon Resort<\/strong>. <\/strong><\/p>\n\n\n\n

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Winners of the Kuching Hilux Unleashed The Ultimate Challenge<\/figcaption><\/figure>\n\n\n\n
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Ready for flag off<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

These locations combined city driving and outer terrain, showcasing the Hilux\u2019s seamless adaptability to both everyday routes and unpredictable conditions.<\/p>\n\n\n\n

Top Winning Teams & Prizes:<\/strong><\/p>\n\n\n\n

1st Place: <\/strong>Team Lee Min Qi #20<\/em> \u2013 Prizes worth RM10,000<\/p>\n\n\n\n

2nd Place: <\/strong> Team Letizia anak Nicholas Steven #31 \u2013 Prizes worth RM8,000<\/p>\n\n\n\n

3rd Place<\/strong>: Team Serene Tan Yan Yu #15 \u2013 Prizes worth RM5,000<\/p>\n\n\n\n

4th \u2013 10th Place: <\/strong>Prizes worth RM500 each*<\/p>\n\n\n\n

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participant are excited to submit social media challenge at the end point<\/figcaption><\/figure>\n\n\n\n
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Participants listening intensely for answers<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Immersive Brand Experiences for All<\/strong><\/p>\n\n\n\n

Running concurrently in both locations, public sales activations offered immersive experiences that drew strong footfall.<\/p>\n\n\n\n

Highlights included:<\/p>\n\n\n\n