Kuala Lumpur, 23 January 2026 – In celebration of the upcoming Lunar New Year, Sungei Wang Plaza invites the public to step into a festive celebration filled with nostalgia, cultural heritage and heartfelt moments through its Chinese New Year campaign themed “Sungei Wang Village: Street of Memories”, running from now until 24 February 2026. Carefully curated to evoke the warmth of traditional village life, the campaign offers a refreshing festive experience for both local and international visitors in the heart of Bukit Bintang.
Upon entering the mall, visitors are welcomed by charming village-inspired decorations that transform every corner of Sungei Wang Plaza. Traditional lanterns, street-style elements and festive accents come together to recreate the familiar sights of a kampung New Year, evoking childhood memories and the simple joys of festive celebrations past. A key highlight this year is the collaboration with MinNature Malaysia, featuring intricate miniature scenes that depict cherished traditions such as reunion dinners, lantern craftsmanship and lion dance making—allowing visitors of all ages to rediscover cultural stories through fine details and immersive displays.
Mr. Joseph Teo, General Manager of Sungei Wang Plaza, said: “This Chinese New Year, we have thoughtfully created a festive environment that offers a refreshing and meaningful experience for our shoppers. Through the Glow of the Twelve Zodiac Light Display, our collaboration with MinNature’s miniature art showcase, and the lion dance craftsmanship exhibition, we hope to bring the warmth and emotions of traditional Chinese New Year celebrations back to the city centre—allowing visitors to reconnect with the beauty and significance of festive traditions beyond shopping.”
“Anchored by immersive cultural experiences, this year’s campaign also features festive installations designed for photo moments and social sharing. These interactive elements encourage engagement while enriching the overall shopping journey with meaningful storytelling and cultural appreciation. Through close collaboration with our tenants and partners, Sungei Wang Plaza continues to strengthen its role as a vibrant cultural and community hub during the festive season,” added by Mr. Joseph Teo, General Manager of Sungei Wang Plaza.
“Glow of the Twelve Zodiac” Light Display
One of the key highlights of the campaign is the Twelve Zodiac Light Display, located at the Main Entrance of Sungei Wang Plaza. Presented in collaboration with 8TV, the twelve zodiac mascots gather for a symbolic “grand reunion”, brought to life through dazzling illuminated installations. Serving as a popular festive photo spot, the display also offers visitors a light-hearted glimpse into the zodiac fortunes of the Year of the Horse, adding both visual delight and cultural meaning to the celebration.
The Lion Dance Experience: Preserve · Learn · Perform
Chinese New Year would not be complete without the energetic presence of lion dances. Sungei Wang Plaza invites visitors to explore the world of traditional lion dance through The Lion Dance Experience, featuring exhibitions, interactive workshops and live performances. Exhibits showcasing lion head craftsmanship and cultural heritage will be displayed at the Main Entrance and Centre Court, offering insights into the artistry behind this iconic tradition. Children can participate in the Young Lion Dancer Workshop, while exhilarating lion dance performances from 17 to 20 February will further elevate the festive atmosphere across the mall.
Festive Happenings
Throughout the campaign period, Sungei Wang Plaza will host a wide range of festive programmes, including cultural performances such as lion dances, talent showcases like singing competitions, ukulele performances and children’s talent contests. Weekly CNY Festive Craft Workshops are also curated for all age groups, allowing visitors to create meaningful handmade pieces while engaging hands-on with festive traditions. In addition, a series of artist meet-and-greet sessions will take place during the celebrations, offering fans the opportunity for close interaction and memorable experiences.
Festive Bazaar
To complete the festive preparations, Sungei Wang Plaza presents a vibrant Chinese New Year Bazaar at the Centre Court, offering a relaxed and enjoyable shopping experience. Shoppers can explore a diverse range of traditional and contemporary festive items, including handcrafted Chinese teas, decorations, traditional cookies, gift hampers, nostalgic childhood snacks and cheongsams.
Adding a unique local touch, a Chinese New Year Bazaar curated by My Moments at the Main Entrance showcases nostalgic village-style charm and a curated selection of delicacies from various new villages across Malaysia—bringing warmth, flavour and tradition together in one festive marketplace.
Festive Redemptions
As a token of appreciation to shoppers, Sungei Wang Plaza is offering exclusive festive gift redemptions. Shoppers who spend RM188 and above (maximum two same-day receipts) can redeem a set of Year of the Horse Ang Pao packets with an AirAsia Rewards festive promo code, while those who spend RM388 and above (maximum two same-day receipts) can redeem a Festive Blessing Mug. Additionally, CapitaPlus members who spend RM588 (maximum two same-day receipts) and above are entitled to redeem a Festive Bowl Set. Redemptions are available at the Information Counter, Ground Floor, while stocks last and subject to terms and conditions.
Grand Launch of “Sungei Wang Village: Street of Memories”
Brings Festive Cheer and Community Spirit
The Grand Launch of Sungei Wang Village: Street of Memories was held on 28 January 2026 at 5.00pm, officiated by Mr. Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation, together with Mr. Joseph Teo, General Manager of Sungei Wang Plaza, and Ms. Wong Yee Lee, Head of 8TV. The ceremony started with dynamic lion dance performances, followed by a symbolic Yee Sang tossing session with members of the media to usher in prosperity. The launch concluded with captivating performances by renowned dance group 1119, featuring special New Year songs that delighted attendees.
During the launch, Sungei Wang Plaza also formalised a strategic collaboration with Weixin Pay (commonly known as WeChat Pay) through the signing of a Memorandum of Understanding. This partnership, aligned with Visit Malaysia Year 2026, aims to enhance travel and payment convenience for tourists while further enriching their overall shopping and entertainment experience at Sungei Wang Plaza.
“The Sungei Wang Village campaign reflects our commitment to delivering an exceptional experience for our shoppers. We will continue to provide an open platform where people from diverse cultural backgrounds can come together to share and experience Malaysia’s rich and vibrant festive traditions. Hence, through our partnership with Weixin Pay, we also hope to encourage more tenants at Sungei Wang Plaza to adopt Weixin Pay, enabling Chinese tourists to make payments easily on a trusted platform, while strengthening our visibility and engagement in the China market,” said by Mr. Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.
The launch also featured the premiere of the “A Meal of Love” CSR initiative teaser video, reflecting
Sungei Wang Plaza’s ongoing commitment to corporate social responsibility. This Chinese New Year, Sungei Wang Plaza collaborated with Lizz Kitchen to bring festive joy and care to Joy Garden Semenyih. The initiative included a reunion meal prepared by The Twelve, complimentary haircuts by A- Saloon Academy, donation of daily necessities and home repair support by the Sungei Wang Plaza Management. The day was further enlivened with lion dance performances, the God of Prosperity’s appearance, live band music and a traditional Yee Sang ceremony—creating a joyful and heartwarming celebration for the elderly.
Sungei Wang Plaza remains committed to fostering meaningful community connections and encourages the public to cherish moments with loved ones while spreading warmth and care during this festive season.
For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.
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