A new chapter in premium audio innovation will be officially unveiled on 22 May 2026
Kuala Lumpur, 18 May 2026 – soundcore, Anker Innovations’ smart audio brand and the world’s No.1 wireless headphone brand, has spent the past 15 years pursuing ultimate innovation in audio experience, supported by the confidence of an 18-month warranty. It is now preparing to unveil an exciting new milestone for the brand with the upcoming launch of its all-new flagship true wireless earbuds.
While full product details remain under wraps, the new flagship earbuds are expected to introduce breakthrough advancements designed to enhance how users listen, communicate and interact with their devices. The launch also reflects soundcore’s growing focus on strengthening its presence in the premium and flagship true wireless stereo (TWS) category as demand continues to grow for smarter and more adaptive personal audio devices that seamlessly fit into everyday lifestyles.
At the core of this next-generation innovation is ANKER Thus™ is the world’s first neural-net compute-in-memory AI audio chip, engineered to redefine on-device audio intelligence. By integrating CPU and memory architecture, Thus™ delivers 150 times the computing power for faster, smarter and more efficient performance. In audio, this technology matters because it enables significant real-world improvements like Clear Calls in noisy environments, more adaptive Active Noise Cancellation, enhanced Voice Control capabilities, Signature Sound performance and greater efficiency for longer.
soundcore delivers pure and intuitive audio experiences through advanced acoustic engineering, spanning true wireless earbuds, over-ear headphones, portable speakers, and smart audio devices, and featuring core technologies such as Adaptive Noise Canceling, High-Res Audio, and custom tuning solutions. Guided by the slogan “Sound On, Move On,” the brand serves more than 52 million users across 100+ countries with over 85 million units sold globally, reflecting its growing presence in both mainstream and premium audio markets. This upcoming launch underscores soundcore’s continued investment in breakthrough technologies that enhance everyday listening experiences, while strengthening its position in the premium and flagship TWS segment through products that combine meaningful innovation with practical, real-world usability, with full product details to be revealed on 22 May 2026. The product will be available on Shopee, Lazada, and TikTok Shop, and customers can also experience it in person at Anker Innovations’ first Southeast Asia boutique store in Malaysia, located at IOI City Mall, Putrajaya.
For more information, visit the official website and follow soundcore on social media:
Official Website: https://www.soundcore.com/
