Bringing together generations and communities from all walks of life for an energising weekend
gearing up to kick off the first stop of this year’s MILO® Malaysia Breakfast Day in Sabah.
The MILO® Malaysia Breakfast Day 2026 ended on a high note at Padang Merdeka, Sabah, attracting approximately 9,000 MILO® lovers for an energetic morning celebrating nutritious breakfasts and active living. Staged by MILO® Malaysia to encourage healthier lifestyles, the event continued to reinforce the importance of having a nutritious breakfast and starting the day with physical activities, especially among families and younger Malaysians. Participants of all ages and backgrounds gathered before sunrise, ready to begin the 3 kilometre fun run at 6.30 AM.
Dato’ Sri Dr. Anil Sandhu, State Assistant Minister of Youth Development, Sports Advancement and Creative Industries of Sabah said, “We are grateful that MILO® has long been a committed partner in supporting various local community sports development in Sabah such as the Karnival Sukan Sekolah Pedalaman, MILO® Hidup Bola and Rayzam Shah Athletic Club. Today, I am also honored to be here this morning to flag off MILO® Malaysia Breakfast Day 2026. Looking around and seeing so many families here together it really warms the heart. MILO® is a drink that has always been close to us – it gives you energy and it’s good for our children and our community.
A great Sunday morning for the Sabah community, with happy faces and incredible energy filling the streets from the very start.
Datuk Sr. Lifred Wong, Director General of Dewan Bandaraya Kota Kinabalu shared, “MILO® has long held a special place in the hearts of Sabahans, becoming more than just a breakfast drink – it is part of our growing years, our school mornings and our shared memories across generations. We warmly welcome the MILO® Malaysia Breakfast Day run in Kota Kinabalu, Sabah. Programmes like this will definitely encourage Sabahans of all ages to start their day right and live an active lifestyle.”
“All 30 of us, from my mom and dad to my cousins, came here with excitement in our hearts, staying overnight here so we could wake up early and experience the incredible spirit of this run together. We travelled 40 km from Papar to join the event in Kota Kinabalu. It was never just about distance but about family, memories and the joy of being together. MILO® has been part of my life since childhood, a symbol of energy and cherished moments that stay with you forever. So, thank you MILO® for inspiring healthier lifestyles and creating these moments for families like ours to treasure for years to come,” said Afiqah Daid, 24.
“For us, age is never a limit to living actively. Since 2007, we have faithfully joined runs by MILO® for the meaningful experiences and happy memories created along the way. Seeing people of all ages come together with smiles and positive energy inspires us. We hope our journey also encourages others, especially senior citizens, to keep moving and keep an active lifestyle healthy,” said Annie Chung Sheu Keng, 57 years old who joined the run with her husband and Yong Yun Fah, 61 years old.
Beyond the run, MILO® lovers also enjoyed mini games, fitness challenges and interactive activities at the event. University student from University Malaysia Sabah (UMS), Siti Asfadilah Abdullah, 25, shared that joining the MILO® Malaysia Breakfast Day Fun Run with her friends for the first time is truly meaningful and exciting. “We love activities that bring us together and the MILO® Malaysia Breakfast Day is more than just a fun run, but is filled with energy, friendship and engaging activities for everyone,” she said.
The appearance of the iconic MILO® truck also brought back fond childhood memories of many participants eagerly waiting for the truck to arrive at school. “We used to get so excited and would even race each other just to get our MILO® drink first,” she laughed.
Attending alongside her are her friends, Nurul Nabilah Nahrawi, Budisetiawan Julkarnain and Tengku Afiq Tengku Khairul Faizi, Siti Asfadilah, all of whom look forward to joining many more MILO® Malaysia Breakfast Day runs in the future, describing it as an inspiring celebration of friendship, health and community spirit.
MILO® Malaysia Breakfast Day will continue its journey to Kuala Terengganu (Terengganu), Kuching (Sarawak), Kuantan (Pahang) and Kota Bharu (Kelantan) before concluding with its grand finale in Putrajaya on 12 July 2026.
