KUALA LUMPUR, 22 May 2026-Wellous, a leading functional health food company in Malaysia, today announced a strategic partnership between its flagship brand, Tigrox, and Watsons Malaysia, the nation’s largest health and beauty retailer. With Tigrox Tiger Milk King now available in over 300 Watsons stores nationwide, the partnership marks a major milestone in Tigrox’s retail expansion bringing daily respiratory care closer to Malaysian families in the post pandemic era. For many household, respiratory health is often neglected, only receiving attention when symptoms such as coughing , throat or nasal discomfort arise. Once the symptoms ease , attention fades until the cycle repeats itself
However, with increasing exposure to environmental stressors such as haze, air pollution, changing weather, frequent travel, and daily social interactions, the respiratory system is constantly under pressure. In response, Tigrox introduces the concept of “Airway Longevity,” encouraging consumers to move from reactive care to proactive daily respiratory management, helping families build a stronger and more sustainable foundation for long-term health. This partnership marks a significant milestone as Tigrox expands from primarily online channels into a broader nationwide retail presence. Through Watsons Malaysia’s extensive store network and trusted pharmacist support, consumers can now more easily integrate respiratory care into their daily routines.
Tigrox Tiger Milk King has been recognized by the Malaysia Book of Records as the “Highest Sales Value Tiger Milk Mushroom Beverage in Malaysia,” reinforcing its leadership in the category. Each sachet contains 625mg of premium Tiger Milk Mushroom, traditionally known for supporting respiratory and immune health.
As the core product supporting the “Airway Longevity” concept, Tigrox Tiger Milk King is developed using Tigrox’s proprietary 65°C slow-brew extraction technology, designed to gently release beneficial compounds while maintaining formulation integrity and stability. Unlike conventional capsules or powders, Tigrox comes in a ready-to-drink liquid sachet format. The liquid format supports faster absorption and enables the body to utilise nutrients more efficiently, while being gentler on the digestive system. It is especially suitable as a daily respiratory care option for children, the elderly and individuals with swallowing difficulties. Its easy-to-carry format also makes respiratory care easier to fit into busy daily routines, helping consumers build a more consistent habit for daily respiratory health management.
The partnership was officially unveiled at Watsons headquarters in Kuala Lumpur, marking the beginning of Tigrox’s nationwide retail expansion. Andy Tan, Group Chief Executive Officer of Wellous, said: “This partnership with Watsons is not just about expanding access, but also about making it more convenient for consumers to experience Tigrox in stores. Having built a strong online presence, we also understand that many consumers prefer a more tangible experience before trying a product.Through Watsons’ retail presence, we hope to make respiratory care more approachable and easier to integrate into daily life, reducing the stress and uncertainty that often comes with recurring discomfort
Tigrox Brand Partner Jack Lim shared: “I experienced respiratory discomfort when I was younger, and my family tried many traditional remedies, even crocodile meat. Back then, there weren’t many options available. Today, as someone who relies heavily on my voice, I understand the importance of daily care. For me, the key is simplicity and consistency. What gives me confidence in Tigrox is not only its convenience, but also the strong research and development support behind the product. Together with the professional review from Wellous Medical and Research Board of Advisory (MRBA), this gives me greater assurance in the product’s quality and formulation. At the same time, Tigrox transforms Tiger Milk Mushroom into a convenient ready-to-drink liquid sachet, making respiratory care easier to fit into everyday life. Now available at Watsons, more families can start daily respiratory core conveniently.”
To further amplify the collaboration. Tigrox has also launched a prominent brand presence at Bukit Bintang MRT Station, reinforcing its availability at Watsons in one of the city’s busiest locations.
With this expansion, Tigrox continues to strengthen its leadership as Malaysia’s No.1 Tiger Milk Mushroom brand, while progressively expanding its role in the daily health management space. In addition to Tigrox Tiger Milk King, selected Tigrox products are also available at Watsons, including Imuglo Elderberry Immunity
Beverage and Livetal Antrodia Cinnamomea Vitality Beverage, offering consumers a broader wellness portfolio that supports respiratory care, immunity and everyday vitality. Consumers can now find Tigrox products at selected Watsons stores nationwide and via the Watsons official online store
