KUALA LUMPUR, 6 July 2026 – The Laughing Cow and Monchhichi are teaming up for a limited-edition collaboration starting mid-July, celebrating nostalgia, collectability, and the kind of joy that does not come with an age limit. Available for a limited time, while stocks last. There is a specific kind of excitement that comes with not knowing which one you are going to get. It is the same feeling behind every collectible hunt, every limited-edition drop. That feeling has officially arrived at your nearest supermarket. Courtesy of two brands that have held a special place across generations.
The Collab That Taps into a Very Malaysian Kind of Excitement
From limited-edition drops to character collaborations, collectible culture has moved firmly into the mainstream which The Laughing Cow x Monchhichi is right at the heart of it. Four collectible designs, three The Laughing Cow-themed and one Malaysia-exclusive, randomly packed inside a limited-edition tote bag.
The mechanic is simple: With any RM39 spent on The Laughing Cow products at Jaya Grocer, Aeon, TFP, Lotus, Cold Storage, Mercato, QRA, Isetan, KNL, Billion, Seibu to redeem 1 tote bag with a collectible packed inside. Which design you get is up to chance!
The Collectibles Up Close
To celebrate this collaboration, The Laughing Cow and Monchhichi have created a limited-edition tote bag for this collaboration, and as practical as it is collectible. The kind of piece that travels: to the market, to work, to weekend plans. Inside every bag, one randomly packed collectible keychain. Four designs in total, three TLC-themed, and one Malaysia-exclusive that you can only find it right here.
Each redemption has its own surprise reveal. Check out the keychain design once you get your bag! With four designs to collect and limited quantities available, fans will want to start early.
Two Brands, One Shared Place in Malaysian Memory
The Laughing Cow occupies a similar space: a brand so woven into Malaysian snacking that its red cow, cheese triangles & Belcubes have become a fridge essential for generations. Monchhichi is more than just a cute character, it is one of Japan’s most beloved icons, cherished across generations for its timeless charm and the kind of quiet nostalgia that never really goes away.
Together, they create something exciting; a collaboration that works across generations. The adults who carry both brands in memory from their earlier days. And the younger generation is discovering Monchhichi now, through the same collector lens that drives so much of what they love today.
The Snack That Gets You There (Cheez Dippers Plain & Pizza)
The Laughing Cow’s Cheez Dippers; smooth, creamy cheese dip paired with crunchy breadsticks in individually portioned trays, available in Plain, Strawberry, Blueberry, and Pizza. The standout of the range is Cheez Dippers Pizza: pizza flavoured breadsticks paired with a creamy cheese dip, made with real herbs and cereals, and a source of calcium.
It is the kind of combination that wins people over from the very first bite, and it’s ready to finally step into the spotlight. Convenient, portion-controlled, and ready for anytime. Whether it is a school break, an office snack run, or the drive home.
Cheez Dippers Plain & Pizza Multipacks (trays of 4, 140g) and Cheez Dippers Strawberry & Blueberry Multipacks (trays of 3, 105g) are available at Jaya Grocer, Aeon, TFP, Lotus, Cold Storage, Mercato, QRA, Isetan, KNL, Billion, Seibu. The Laughing Cow x Monchhichi campaign runs from mid-July available while stocks last. Four keychain designs. One randomly packed per bag with limited edition Malaysia-exclusive design. The window to collect all four is shorter than it looks.
Spend min. RM39 on The Laughing Cow products in a single receipt at participating stores to redeem. Redemption applies to The Laughing Cow products only. For more information, visit The Laughing Cow Malaysia on Instagram (@thelaughingcow_my) & on Facebook (@TheLaughingCowMalaysia).
