KUALA LUMPUR, 8th OCTOBER 2026 — OPPO Malaysia and Tourism Malaysia have signed a Memorandum of Collaboration (MoC), marking a new chapter in their growing relationship. Building upon its Rediscovering Malaysia Through the Lens campaign announced earlier in May, OPPO will continue its support of local artists and photographers alongside Tourism Malaysia, equipping them with the tools to document and share the country’s rich culture and beauty with audiences worldwide.
Using OPPO’s flagship Find X Series smartphones, expert photographers such as Haziq Zuki, Yusuf Madi and Zairul Puad traversed across Malaysia to find and capture Malaysia’s hidden wonders – be it spaces, places or people and culture. The campaign took them off the beaten path, documenting remote coastal communities, undiscovered trails, and heritage rarely seen in the mainstream lens. The journey also brought them to Wau Sobek Sering in Kelantan (pictured below), where wau-making craftsmen carried stories of a fading tradition that speaks quietly yet powerfully to the diversity and depth of Malaysian culture, while under the pitch-black skies of Mersing, the magnificent Milky Way arches over the rugged rock formations of Pulau Mawar, where the galaxy meets the sea to transform this hidden coastal gem into a breathtaking gateway to the cosmos.
Snapshots from Pulau Mawar, Johor and Wau Sobek Sering, Kelantan
“At OPPO, we have always believed that the most powerful stories are told through imagery, and Malaysia has no shortage of stories worth telling,” said Monica Qin, Marketing Director of OPPO Malaysia. “We are grateful to Tourism Malaysia for our continued collaboration in bringing this campaign to life. We continue to be in awe of the photographers and content creators who took up the Find Series and made it their own — their instinct for finding beauty in the unexpected is what gives this campaign its true soul. Together, we hope these images inspire the world to see Malaysia not just as a destination, but as an experience waiting to be discovered.”
The MoC ceremony also saw Tourism Malaysia present several Certificates of Appreciation to the involved creatives, in acknowledgement of their efforts to capture and platform Malaysia’s hidden stories and gems. The resulting images can be viewed at OPPO Malaysia’s IG and their respective IG accounts, putting Malaysia’s hidden beauty in front of audiences worldwide.
“We are proud to collaborate with OPPO Malaysia, as this partnership not only showcases the distinctive beauty and character of Malaysia, but also celebrates the remarkable creativity of our diverse and talented photographers through art and imagery. This collaboration builds on our previous Strategic Communication Programme in Kelantan, which involved 15 participants from OPPO Malaysia. We are pleased to continue this collaboration in highlighting Malaysia’s unique destinations and experiences through the power of visual storytelling,” said Mr Mohd Akbal Setia, Deputy Director General (Promotions) and Head of the Visit Malaysia 2026–2027 Secretariat, Tourism Malaysia.
This collaboration is the latest in OPPO’s ongoing commitment to celebrating Malaysia through the power of imaging. The 2024 “#OPPOMalaysiaThroughTheLens” campaign and Coffee Table Book used OPPO’s True-to-Life imaging to spotlight and preserve five traditional Malaysian art forms, from Wayang Kulit to the Ngajat dance. “Rediscovering Malaysia Through the Lens” now extends this outward, shifting the lens from cultural preservation to destination discovery.
PLEASE NOTE THAT THIS SECTION BELOW IS EMBARGOED UNTIL 16:00 (GMT+8), 8TH OCTOBER 2026.
A New Flagship on the Horizon
Beyond this initiative, photography enthusiasts and the general public can look forward to the impending arrival of OPPO’s next flagship — the OPPO Find X10 Series. Unveiling soon in Malaysia alongside a suite of ColorOS software enhancements, the new flagship will empower Malaysians to experience the world through a more authentic lens — capturing the country’s scenic landscapes, vibrant cultures, and everyday moments in true-to-life color and detail.
Those eager to be among the first to get their hands on the Find X10 Series can place their pre-orders from 8th to 30th October and enjoy six complimentary photography workshops worth RM1,149 hosted by professional photographers and content creators. Held at OPPO stores every weekend starting on 24th October, the OPPO Studio masterclass lets you explore everything from playing with light chasing detail to mastering color, portrait and zoom before unleashing your artistry in Create. This is the perfect opportunity to learn how to make the most of what the new flagship has to offer. Spots at the workshop are offered on a first-come first-served basis. Let’s discover Malaysia truly brought to life with the OPPO Find X10 Series.
Find out more about the Rediscovering Malaysia Through the Lens initiative and stay updated on upcoming announcements on the Find X10 by visiting OPPO Malaysia’s official website or follow @OPPOMalaysia on social media.
