KUALA LUMPUR, 9 October 2026 – The highly anticipated HONOR X9e Pro has officially gone on sale nationwide today, attracting strong crowds of eager customers at HONOR Experience Stores across Malaysia. The encouraging first-day turnout follows the smartphone’s remarkable pre-order success, selling out across all platforms within just seven days of its official launch, reflecting overwhelming consumer demand for the latest addition to HONOR’s best-selling X Series.
Building on the momentum generated by its series of extreme durability challenges and demonstrations of its industry-leading 11,000mAh battery and ultra-tough water resistance, the HONOR X9e Pro has captured significant attention among Malaysian consumers even before hitting retail shelves.
With an encouraging start to its nationwide first sales, HONOR anticipates sustained sales momentum throughout the weekend as more Malaysians head to HONOR Experience Stores and the ongoing roadshow at Sunway Pyramid to experience the smartphone firsthand. Attractive telco offers and exciting roadshow activities, including opportunities to win GOLD, are expected to further drive consumer interest.
The strong market response, from its seven-day pre-order sell-out to the enthusiastic first-day retail turnout, further reinforces the HONOR X Series’ continued success as Malaysia’s best-selling mid-range smartphone series for four consecutive generations. With another promising milestone, the HONOR X9e Pro is well-positioned to carry forward the series’ legacy as the Pilihan Utama Rakyat Malaysia.
Bring Home Free Gift Bundle Worth RM1,326, Including RM100 Instant Rebate!
For every purchase of the HONOR X9e Pro, customers will receive a FREE gift bundle total worth RM1,326. This includes a RM100 instant rebate, a free HONOR Watch 6i, 730 Days of Front and Back Screen Crack Replacement, 730 Days of Liquid Protection and 1 Year of Extended Warranty.
The HONOR X9e Pro is available in Royal Purple, Reddish Brown, Dawn Gold and Midnight Black. The device comes in two storage configurations: the 24GB RAM (8GB RAM + 16GB HONOR Turbo RAM) with 256GB storage is priced at RM1,899, while the 512GB storage variant retails at RM2,399.
The device can be purchased at HONOR Experience Stores nationwide, online stores, official flagship stores on Shopee, Lazada and TikTok Shop, as well as authorised dealers.
Own the HONOR X9e Pro for FREE with Selected Telco Plans
Making the HONOR X9e Pro even more accessible, consumers can get the 512GB variant through telco partners CelcomDigi, Maxis, redONE, U Mobile and Yes. The smartphone is FREE with Maxis Postpaid 169, U Mobile ULTRA Family 128, and Yes Infinite+ Premium plans.
Meanwhile, consumers can also get the HONOR X9e Pro from just RM599 with the CelcomDigi Pakej Mega Jimat plan. The device is also available for RM600 with redONE’s PowerGADGET 128 plan. This option provides another pathway for consumers who want to bundle the smartphone with a telco plan rather than paying the full retail price upfront.
Visit the HONOR X9e Pro Roadshows to Get Freebies and Win Attractive Lucky Draw Prizes
HONOR is bringing the HONOR X9e Pro roadshow to three popular shopping malls in Kuala Lumpur, Selangor and Melaka. The roadshow kicked off at Sunway Pyramid from 5 till 11 October 2026, followed by Pavilion Kuala Lumpur (26 October–1 November) and AEON Melaka Shopping Centre (3–8 November).
Malaysians can explore the device’s durability, water resistance and battery endurance through interactive experience zones with opportunities to bring home a FREE gift upon completion of all challenge stations. Additionally, customers can win exclusive prizes at each station by successfully winning the challenge. Below are the experience zone activities at the roadshows:
- Knock Down HONOR X9e Pro with Beanbags
Put your accuracy to the test by throwing beanbags to knock down 10 HONOR X9e Pro within 11 seconds to win 2 grams of gold** or strike eight phones to receive an aromatherapy diffuser.***
- Grab HONOR X9e Pro with Chopsticks
Test your precision and speed by using 50cm-long chopsticks to pick up HONOR X9e Pro from a water tank within 30 seconds. Successfully pick up eight phones to win an aromatherapy diffuser, or six phones to receive an umbrella.***
- Fully Charge HONOR X9e Pro’s Battery
Put your energy to the test by jumping or stomping to charge a simulated battery on screen. Fully charge the battery within 20 seconds to win a mobile phone data cable lanyard.***
**All gold prizes come with a certificate of authenticity.
***Each customer can only participate once for each challenge. Prizes are subject to availability and while stock lasts, terms and conditions apply.
Special Humanoid Robot Appearance at Sunway Pyramid Roadshow This Weekend
Adding to the fun, customers can interact and take photos with HONOR’s self-developed humanoid robot, Robotics D1, which will make a special appearance at the Sunway Pyramid roadshow this Saturday and Sunday, from 1PM till 3PM and 6PM till 8PM.
Win Exclusive Lucky Draw Prizes Total Worth Over RM130,000 and Additional FREE Gifts When Purchase at Roadshows
Additionally, customers who purchase HONOR devices during all four roadshows will receive additional FREE gifts. Purchases of RM999 and above in a single receipt will qualify for a lucky draw, with exciting prizes including the HONOR Pad 10, HONOR Pad X7 and HONOR Headphones Pro.
For more information about the HONOR X9e Pro, follow HONOR Malaysia’s official Facebook Page or visit www.honor.com/my/.
