Over 150 brands from around the world.
Held from 3 to 6 July 2025 at the IOI Grand Exhibition & Convention Centre, Putrajaya, Beautopia 2025 brings together over 150 leading beauty and wellness brands in a vibrant celebration of beauty, wellness, and community.


As Malaysia’s No.1 health and beauty retailer, Watsons continues to elevate the beauty retail experience through innovation, inclusivity, and engagement. This year’s Beautopia is bigger, bolder, and more immersive than ever before, offering four days of exclusive product launches, interactive experiences, and expert-led engagements that aim to inspire, educate, and empower customers.
“Watsons Beautopia 2025 is more than just an event, it’s a celebration of beauty in all its forms. We’re proud to present a platform that brings together global beauty innovations, community connection, and immersive discovery. This is our continued commitment to being the trusted beauty and wellness partner for all Malaysians,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, Health & Beauty Asia, AS Watson Group.


The expo features the best of K-Beauty, J-Beauty, C-Beauty, M-Beauty and international favourites, as well as popular homegrown brands, giving visitors access to the most sought-after trends and latest innovations across skincare, cosmetics, haircare, personal care, and wellness. It’s an inclusive space where beauty lovers from all walks of life can explore, learn, and find their next must-have.
Watsons Beautopia 2025 also invites visitors to immerse themselves in a variety of interactive zones designed to bring the world of beauty to life. Guests can experience live demonstrations and tutorials, engage in skin and scalp analysis, try products at hands-on testing stations, receive professional make-up and hairstyling, and participate in workshops led by beauty experts and popular influencers.

To make the experience even more exciting, Watsons has lined up a series of exclusive rewards. All RSVP attendees will receive an RM10 e-cash voucher, and W Rewards members can redeem products and vouchers. Shoppers are also treated to Gifts with Purchase, with a minimum spend of RM100 and above.
Whether you’re a skincare enthusiast, wellness seeker, or beauty trend hunter, Watsons Beautopia 2025 is the ultimate destination to discover, explore, and indulge in the best that beauty has to offer.
Watsons’ Beautopia brands are also available at Watsons stores and online. Don’t miss out on Malaysia’s biggest beauty and wellness experience of the year.