redBus the world’s (and Malaysia’s) biggest bus ticketing platform has launched something every Malaysian foodie didn’t know they needed: the redBus Malaysia Food Map. It’s a deliciously smart discovery tool that connects two of Malaysia’s biggest obsessions food and travel into one scrollable platform
For a nation renowned as a culinary melting pot, Malaysia’s food landscape offers everything from iconic street food locations to hidden gems tucked away in small towns — and the redBus Malaysia Food Map puts it all at travellers’ fingertips.
With food tourism rapidly gaining momentum, traveller expenditure in Malaysia rose by 43% in 2024 compared to 2023, with food and beverages emerging as one of the top three spending categories, seeing a 52% growth. Against this backdrop, redBus is stepping beyond bookings to become a cultural connector — enriching travel experiences by showcasing the flavours that define the Malaysian journey.
The redBus Malaysia Food Map is accessible both on the redBus app and through a microsite, currently in English and will also be available in Bahasa Malaysia later this quarter. The platform offers an intuitive and interactive experience, allowing users to discover popular Malaysian foods and local eateries to experience them in. The redBus Malaysia Food Map offers curated food listings, and travellers are also encouraged to contribute their own food recommendations via the microsite and redBus’ social media channels.
To crowdsource information about hidden gems and eateries, redBus will run social media activations, inviting foodies to contribute to the Map. Their names will be displayed on it, recognising their knowledge while allowing them to showcase their insights on the platform. redBus will also run special discounts in the featured cities and encourage travel to 4 select cities each month, boosting food oriented travel. Interested travellers can find out more about the Food Map on redBus’ social media handles, including Instagram, Tiktok and YouTube.
Key Features of the redBus Food Map:
- Extensive Food Listings – A curated selection of popular Malaysian dishes and restaurants, hawker stalls and cafés they can be experienced at.
- Crowd Sourcing Information: Users can give suggestions and recommendations, bringing hidden gems into the spotlight for everyone to explore.
- Real-Time Mapping: Dynamic maps that evolve to highlight new trending spots with directions to reach these places.
- Exclusive redBus Discounts – Special discounts on bus tickets, to encourage Malaysians to visit the featured food destinations.
Prakash Sangam, CEO, redBus said “With the launch of the Malaysia Food Map, redBus is elevating experiences for its customers from practical offerings to playing a deeper and more meaningful role in their travel discovery and planning. Food is a reflection of a people’s culture and the launch of the redBus Malaysia Food Map is our tribute to the rich history of the country, and the passion which Malaysians bring to discovering and exploring food trends. Our goal has always been to simplify and enhance travel experiences. We’re excited to connect people with the incredible flavours Malaysia has to offer, in a fun and accessible way.”
This initiative supports the goals of the upcoming Visit Malaysia 2026 campaign and deepens redBus’s role within the national tourism ecosystem. The launch comes as food tourism continues to gain momentum in Malaysia, with both locals and international travellers seeking authentic culinary experiences. The redBus Malaysia Food Map is poised to become an essential tool for food lovers eager to explore everything from legendary street food to the latest dining hotspots. Start exploring Malaysia’s vibrant food scene today through the redBus app or microsite www.redbus.my/foodmap.
