PETALING JAYA, 21 JUNE 2023 – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia’s most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.
Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and create memorable value-based learning experiences.
In his keynote speech, Shopee Malaysia’s Director, Cheng Xun Chua unveiled major 2023 platform initiatives focused on enabling Malaysian sellers’ growth. Firstly, Shopee is enhancing capabilities across logistics and payments, and prioritising brand protection to enable better shopping experiences for value-based customers. Secondly, Shopee is maximising customer lifetime value from its large user base by building cross-category synergy and deepening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach.
According to him, “In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand. With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales.”
Khairul Aming, winner of Shopee Super Award 2022 Best New Seller and Best Customer Service awards, led the call to stay relevant during his panel discussion. He was joined by esteemed fellow sellers Roy Sam of PerySmith, Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who spoke about meeting the needs of value-based consumers to drive long-term loyalty.
Last year, Shopee upskilled and integrated over 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the transformative power of technology to create a more inclusive digital economy, Shopee’s Seller Summit provides tools to upskill and empower sellers to achieve online success and build a sustainable future for themselves.
- Shopee Seller Summit is held annually for the benefit of Shopee’s sellers on the platform to learn latest marketplace insights, growth opportunities by industry, network and advocate for seller best practices, and get equipped with Shopee’s latest solutions. More information here: https://shopee.com.my/m/Shopee-Seller-Summit-2023
- Value-based shopping is also known as purposeful shopping, when Malaysians make informed choices about their purchases, while also promoting sustainability and responsible consumption through values. For example (but not limited to):
- Made in Malaysia products from local underserved or rural suppliers https://www.malaysiakini.com/announcement/664844
- Women-owned businesses that uplift and include other women in the economy https://www.freemalaysiatoday.com/category/business/2023/04/10/shopees-female-entrepreneurs-help-other-women-spread-their-wings/
- Businesses that promote pre-loved, natural, organic, or green products https://retailasia.com/e-commerce/news/how-new-generation-malaysian-consumers-shop-online
- Businesses affiliated with Malaysians’ favourite charities https://www.thesundaily.my/spotlight/malaysians-shopped-value-based-this-ramadan-and-hari-raya-EB11015166
- Businesses that deliver on user-experiences that drive trust and long-term loyalty
