Explore Digital Marketing, Artificial Intelligence and Sustainability Trends at “Driving Hospitality to the Next Level” Forum
Filoxenia Sdn Bhd (Filoxenia) is set to host a high-impact, half-day forum designed to empower hospitality leaders with the knowledge and tools needed to thrive in today’s rapidly trending and evolving digital landscape. Themed “Driving Hospitality to the Next Level: Next-Gen Digital Marketing & AI”, this event will take place on September 4, 2025, at the Concorde Hotel Kuala Lumpur.
The forum brings together global tech platforms, sustainability experts, and visionary hoteliers for an immersive exploration of how next-generation digital marketing and artificial intelligence (AI) are revolutionizing the entire guest journey – from initial online discovery to post-stay loyalty. Its dynamic agenda is designed to deliver strategic value and actionable insights.
Attendees will learn how to leverage these technologies to elevate brand visibility, drive direct bookings, and personalize guest interactions at every digital touchpoint. The event will also provide crucial insights into integrating sustainability metrics into digital strategies, adopting carbon-conscious content, and practicing ethical data management. These actionable strategies are key to boosting brand relevance and fostering guest loyalty through responsible innovation.
“We are thrilled to host this event to bring together such a forward-thinking community of hospitality leaders and e-Commerce professionals and we are sincerely appreciative having such a wide array of sponsors to make this event happen,” said Michael van Ommen, Director and Co-Founder of Filoxenia. “As the industry continues to evolve, it is critical that we embrace AI and digital innovation not just as tools, but as strategic assets to enhance guest experiences and drive business performance through data driven decision making.”
The event will feature interesting panel discussions, moderated by industry experts including Hannah Pearson, Kingston Khoo and Chris Cheong. Panel discussions will cover topics like Market data and Outlook where participants can emulate travel / tourism trends for remaining 2025 and 2026. Other focus areas include sustainability and how green innovations can enhance hotel operations and hotel profit margins too. The Next Gen Digital Marketing & AI discussion will highlight new trends of Search and AI for the hospitality industry.
In addition, main sponsors STAAH, Lighthouse, Shiji and PayPal will deliver a series of keynotes, demonstrating the real-world applications of their platforms across crucial digital touchpoints, including metasearch, booking engines, guest personalization and post-stay reviews. Participants can discover about optimizing touchpoints across their journey, enhancing their conversion and eventually have a better book direct share of the market.
More than just a gathering for revenue, e-commerce, and digital marketing professionals, this forum is an essential event for hotel owners, hotel/resort managers, and hospitality leaders seeking to future-proof their businesses and stay ahead of the curve. Understanding the dynamics of AI, digital marketing, and sustainability is essential for today’s decision-makers, as these are the key drivers of visibility, guest engagement, and sustained revenue growth.
Fully endorsed by Malaysian Association of Hotels (MAH), Malaysian Association of Hotel Owners (MAHO), Tourism Malaysia and Ministry of Digital, this event also sees collaborations with partners like Pear Anderson, Ab & Artho, GVI Advent, Eco-Steps, Concorde Hotel Kuala Lumpur and Global Success Learning Academy and with sponsors, STAAH, Lighthouse, Shiji, PayPal, MVX Multiverse, Otelier, Vendfun Sdn Bhd, IDB Technologies Bhd, and SL&A Sdn Bhd.
To register with free attendance (limited seats available, first come first serve basis) for the event or for more information on the event, visit the official event page at https://filoxenia.asia/driving-hospitality-to-the-next-level/ or email admin@filoxenia.asia.
About Filoxenia
With more than 60 years of combined international experience across all aspects of the hospitality industry, Filoxenia’s core team brings with them that unique blend of expertise and background that pivots them as the preferred white-label hospitality management and consultancy company any owner desires. Filoxenia (pronounced as ‘fi.lo.ve.nia’) was founded in 2017 by international hoteliers, after successful careers in the hospitality industry with renowned international and regional brands in Europe, the Middle East and Asia. Filoxenia’s mission is to provide professional Hospitality Consultancy & Management through ongoing improvement recommendations that will financially benefit the owner, shareholders and other stakeholders, with a focus on fact-based decision making, increased profitability, improved asset value and driving conversions by engaging Filoxenia’s unique business management philosophy and no “cookie-cutter approach”. Filoxenia’s vision is to be recognised as the leading Hospitality Management and Consultancy Company in Malaysia & Southeast Asia. For more information, visit filoxenia.asia.
