Power Root Berhad (Power Root), a beverage company in Malaysia, has signed a co-investment agreement with Thailand’s Sappe Public Company Limited (Sappe) to bring the nata de coco drink, Mogu Mogu, into the country. Sappe, on the other hand, shall produce, market, and distribute instant coffee products under one of Power Root’s premixed coffee brands called Frenche Roast In Thailand.
Sappe PCL is one of Southeast Asia’s top beverage companies listed on the Stock Exchange of Thailand (SET) and has a market capitalisation of more than US$700 million (about RM3.2 billion). Due to its strong business performance, Sappe was listed as one of Forbes Asia’s Best Under A Billion companies for Thailand in 2022.
One of Sappe’s best-selling brands is Mogu Mogu. With its unique taste and texture, the brand has achieved success in 90 countries worldwide, selling 11 million bottles in the UK alone last year.
The collaboration between Power Root and Sappe provides a unique opportunity for the latter to extend its Mogu Mogu brand presence into Malaysia by leveraging on Power Root’s marketing and distribution strength to tap into the local market
