- Following a successful month-long soft opening, KUMO-KUMO marks its official launch with Sam CN as One-Day Store Manager.
- The brand also confirms upcoming outlets in SkyAvenue Genting and IOI City Mall.
KUALA LUMPUR, 6 December 2025 – KUMO KUMO, the international dessert brand known for its soft, cloud-like Japanese cheesecakes, has officially entered the Malaysian market with its first store in Sunway Pyramid. Following a successful one-month soft launch, the store has already attracted strong foot traffic and social media buzz from families, students, and young professionals.
To mark this milestone, KUMO KUMO has appointed Malaysian singer Sam CN, one-half of the popular duo FS (Fuying & Sam), as its Store Manager for a Day for the grand opening celebration.
Craftsmanship at the Heart of the Brand
Since its founding in 2020, KUMO KUMO has upheld a philosophy of handcrafted excellence, selecting quality ingredients and refining every detail of the baking process to create its signature soft, cloud-like cheesecakes. Known for their airy, melt-in-your-mouth texture, KUMO KUMO’s cheesecakes stand apart from traditional, dense varieties, offering a lighter, more comforting dessert experience.
This dedication to craftsmanship is brought to life through the brand’s hallmark open-kitchen concept, showcased at the Sunway Pyramid outlet. Each cheesecake is prepared in small batches, allowing customers to watch the full process, from the
gentle rise in the oven to the signature jiggly finish and live hot-stamping ritual. This sensory experience has become a defining element of the brand across Asia.
Grand Opening Featuring Sam CN
Every freshly baked cheesecake is marked with KUMO KUMO’s iconic golden handbell ring, a simple yet memorable ritual symbolising the brand’s commitment to craftsmanship, freshness, and joyful experiences.
“It’s an honour to be invited as the One-day Store Manager for the grand opening,” said Sam CN, who was recently nominated for TC Candler’s 2025 “100 Most Handsome Faces”. “KUMO KUMO connects with people through handcrafted warmth and delicious flavours. I’m excited to celebrate this special milestone with everyone.”
The grand opening celebration features baking demonstrations, customer interaction activities, and a special hot-stamp session for freshly made cheesecakes.
Why Malaysia and Why Now
The strong response during the soft launch reflected Malaysia’s growing appetite for handcrafted cheesecakes. Sunway Pyramid’s vibrant mall culture proved to be a perfect match for KUMO KUMO’s engaging, sensory-driven dessert experience.
With enthusiastic customer feedback and strong demand, KUMO KUMO has already confirmed two upcoming locations in Malaysia: Genting SkyAvenue and IOI City Mall Putrajaya, marking an exciting next phase of expansion.
About KUMO KUMO
KUMO KUMO is an international dessert brand specialising in handcrafted Japanese-style cheesecakes and cheese-inspired sweets. The brand now operates over 200 stores across more than 100 cities worldwide, with rapid expansion in markets such as China, Australia, Mongolia, and Malaysia. Known for its signature hot-stamp ritual, cloud-like lightness, and dedication to artisanal craftsmanship, KUMO KUMO has earned strong recognition among consumers and the industry alike. Guided by the brand philosophy of “Bringing Cheese Into Your Life,” KUMO KUMO is committed to delivering high-quality, heartwarming desserts and continues to broaden its global footprint, sharing the warmth of handcrafted creations with customers across diverse regions.
In recognition of its strong brand performance, KUMO KUMO has been honoured with multiple industry accolades, including the 2025 Golden Tiger Award (East China) and the 2025 China Top Ten Brands: 2025 Top 10 Baking Brands of the Year.
