The multi-ethnic communities gathered for a morning of family fitness and nutrition education, emphasizing the importance of starting the day with a balanced, healthy breakfast The Sarawak edition which drew approximately 10,000 participants reflects MILO®’s continued commitment to reaching communities across both Peninsular and East Malaysia, ensuring that efforts to inspire healthier lifestyles remain inclusive, accessible and relevant to Malaysians from all walks of life. Home to a rich diversity of ethnic communities including the Iban, Bidayuh, Melanau, Orang Ulu, Malay and Chinese communities, Sarawak is a place where different cultures and traditions come together. While breakfast habits may vary from household to household, the importance of starting the day with balanced nutrition remains a shared value across ethnicities and generations.
Sarawak’s multi-ethnic communities enjoying their fun run with families at the MILO® Malaysia Breakfast Day, which celebrated healthier breakfast habits and active living.
For many Sarawakian families, MILO® has long been a familiar part of their breakfast routines, enjoyed alongside a variety of local breakfast favourites. As a trusted brand with the Healthier Choice Logo, MILO® encourages Malaysians to start their day with balanced nutrition and energy to power the day, supporting better breakfast habits for individuals and families daily
Through initiatives such as MILO® Malaysia Breakfast Day, MILO® continues to raise awareness on the importance of starting the day right with a nutritious breakfast while encouraging regular physical activity. The event also featured educational elements through the Nestlé for Healthier Kids (NH4K) programme, which promotes healthier eating habits among children and families. Participants had the opportunity to learn more about balanced nutrition through interactive educational activities centred around Malaysia’s “Suku-Suku Separuh” concept, encouraging healthier meal planning and better dietary choices in an engaging and practical way.
73-year-old mother
Dato Wee Hong Seng, Mayor of Kuching South City Council (MBKS) said, “Sarawak is known for its rich cultural diversity and strong community spirit. It is encouraging to see people from different ethnic backgrounds coming together through a programme that promotes both nutritious breakfast habits and active living in line with the Sarawak spirit. While our communities may have different traditions and lifestyles, we all share the common goal of raising healthier families and stronger communities. Events like this help strengthen those connections while encouraging positive lifestyle practices that benefit people of all ages.”
The morning came alive with thousands of participants gathered for a 3-kilometre fun run, complemented by interactive activity zones, fitness challenges and family-friendly experiences that encouraged movement, engagement and quality time together in a lively community setting. Beyond the run, participants enjoyed a variety of on-ground experiences including interactive booths, fitness challenges and engaging family activities designed to promote movement and strengthen community bonding.
Ahmad Irfan Arsyad, 16, was the first participant to cross the finish line at MILO® Malaysia Breakfast Day 2026 Sarawak. A long-time participant who has been joining since 2017, this marks his sixth time taking part in the event, which he now attends together with his family. “I have been joining MILO® Malaysia Breakfast Day when I was just 7 years old. Over the years, it has become a yearly tradition for me, and I always look forward to it. MILO® has been part of my childhood, so I grew up as a MILO® Kid and it naturally became part of my routine.”
Siti Noor Fadilah, 36, who attended MILO® Malaysia Breakfast Day 2026 with 29 family members from Samarahan and Asajaya, said,“My children and family members are huge MILO® fans. In fact, we can finish a 1kg pack of MILO® in just a few days at home. When we heard that MILO® Malaysia Breakfast Day was coming to Sarawak, everyone was excited and wanted to be part of it. We even travelled almost an hour to get here today. What makes this experience even more special is that it is our first time participating in an event like this together as a large family spanning different generations. It gave us the opportunity to spend quality time together while learning more about healthy breakfast habits and active living.”
David, 47, of Bidayuh heritage, makes it a priority to start every morning with breakfast alongside his family, despite having to wake up early and travel several hours to work each day. “No matter how busy our mornings are, we always make time to have breakfast together as a family. It is an important moment for us to strengthen our family bond and start the day on the right note. Our breakfast may vary from day to day, sometimes oats, sometimes mee goreng or other local favourites, but a cup of MILO®️ has always been a constant on our breakfast table.”
Tay Chee Ming, 45, who participated in MILO® Malaysia Breakfast Day for the third time, attended this year’s event with eight family members including his siblings, their families, children and his 73-year-old mother said, “I have always enjoyed participating in MILO® Malaysia Breakfast Day because it promotes both healthy living and family togetherness. This year is especially meaningful as I managed to encourage more family members to join me including my mother, who is 73 years old and completed the run with us. MILO® has been part of our family for many years, so it was exciting to experience this event together.”
MILO® Malaysia Breakfast Day 2026 continues to reinforce its commitment to promoting healthier lifestyles through simple daily habits such as nutritious breakfast consumption and regular physical activity, while strengthening its presence across both Peninsular and East Malaysia.
Following the successful stops in Sabah, Terengganu and Sarawak, the journey will continue to Kuantan (Pahang), Kelantan and conclude with a grand finale in Putrajaya on 12 July 2026.
