A month-long celebration of culture, cuisine and tourism designed to bring the charm of Guizhou closer to Malaysians
(L-R) Mr. Wang Shuo, Vice President of Malaysia Guizhou Chamber of Commerce; Mr. Yang Pan, Operations Director at Guiyang Silian Catering Management Co., Ltd.; Datuk Ge Yamei, Chief Executive Officer of Mango Media Sdn. Bhd.; Mr. Lee Chee Hoe, Senior General Manager of Marketing at Pavilion Kuala Lumpur and Mr. Jiang Zhong Qi, General Manager, Mango Media Sdn. Bhd.
KUALA LUMPUR, 8 August 2026 – Jointly organised by Mango Media and Pavilion Kuala Lumpur, with support from Silian Siwawa Guizhou (丝恋丝娃娃) and the Malaysia Guizhou Chamber of Commerce, the Discover Guizhou Media Preview & Experiential Event was successfully held today at Level 9, Pavilion Elite, Pavilion Kuala Lumpur, officially kicking off a month-long cultural tourism promotion showcasing the unique heritage, traditions and tourism offerings of China’s Guizhou Province in Malaysia.
Hosted at Pavilion Kuala Lumpur, the campaign transforms Pavilion Elite into a vibrant cultural destination, with the Guizhou Cultural Street serving as its experiential zone where visitors can immerse themselves in the sights, flavours and traditions of Guizhou. Featuring ethnic cultural showcases, interactive experiences, traditional craftsmanship, authentic Guizhou cuisine and destination presentations, the experience brings Guizhou’s rich cultural heritage, diverse ethnic traditions and tourism appeal closer to Malaysians, while celebrating the growing cultural and tourism ties between Malaysia and China.
As the opening event of the broader campaign, the Discover Guizhou Media Preview & Experiential Event offered the media an exclusive first look at Guizhou’s cultural and tourism experiences while building anticipation for the upcoming Discover Guizhou — China–Malaysia Cultural Tourism and Audiovisual Exchange Journey. The initiative also reinforces cultural exchange and tourism collaboration between Malaysia and Guizhou, paving the way for deeper bilateral engagement in the future.
Next Stop: Discover Guizhou — China–Malaysia Cultural Tourism and Audiovisual Exchange Journey
As the flagship event of the campaign, the Discover Guizhou — China–Malaysia Cultural Tourism and Audiovisual Exchange Journey will take place on Saturday, 29 August 2026, further strengthening cultural, tourism and audiovisual collaboration between China and Malaysia.
The event will officially unveil Guizhou’s tourism promotion initiatives for the Malaysian market, highlighting the province’s spectacular natural landscapes, diverse ethnic cultures and distinctive tourism experiences. It aims to inspire more Malaysians to discover Guizhou as their next travel destination.
The event will bring together representatives from the tourism industry, media and strategic partners to celebrate an important milestone in promoting Guizhou tourism in Malaysia. Guests can also look forward to destination presentations, cultural performances and networking sessions that further strengthen tourism collaboration and people-to-people exchanges between Malaysia and Guizhou.
Discover Guizhou – Guizhou Cultural Street
📅Opening Period: 8 August – 8 September 2026
📍Venue: Level 9, Pavilion Elite, Pavilion Kuala Lumpur
Visitors can look forward to:
- Traditional ethnic performances
- Intangible cultural heritage showcases
- Authentic Guizhou cuisine
- Miao ethnic costumes and silver craftsmanship
- Interactive cultural experiences
- Tourism information and photo opportunities
To complement the month-long celebration, Pavilion Kuala Lumpur is offering an exclusive Pavilion Elite shopping reward from 8 August to 8 September 2026. Shoppers who spend RM250 and above at Pavilion Elite can redeem a limited-edition Guizhou Fridge Magnet or Guizhou Pouch (while stocks last) by presenting their receipt at the Connection Pop-up, Level 3.
Beyond the exclusive reward, visitors are invited to continue exploring Guizhou’s rich heritage, authentic cuisine and unique travel experiences at Pavilion Kuala Lumpur throughout the campaign period.
