The boutique launch at The Curve brought together heritage-led design, artisan skill and personalised fashion
KUALA LUMPUR, 1 SEPTEMBER 2026 – Malaysian fashion house ARLINA AYOU recently marked the launch of its boutique at Level LG1, The Curve, with an afternoon showcase graced by Yang Amat Mulia Hajah Sharifah Khatreena Nuraniah binti Tuanku Syed Faizuddin Putra Jamalullail as Royal Guest of Honour.
Organised by Bravo Events and Entertainment, the event brought together guests from the fashion and creative industries, media, and government, alongside brand partners Urban Retreats, Sony, and The Curve, as well as loyal clients, with highlights including a fashion show of selected ARLINA AYOU designs and a special performance by Tiga Soul.
Arlina showcased her designs to guests in attendance and shared her journey in batik preservation with Royal Guest of Honour Yang Amat Mulia Hajah Sharifah Khatreena Nuraniah binti Tuanku Syed Faizuddin Putra Jamalullail
The showcase highlighted the brand’s use of hand-drawn batik canting, hand-block batik cap, songket, tenun, embroidery and beadwork, techniques that reflect ARLINA AYOU’s approach to bringing traditional textile craft into modern fashion while preserving the skill and meaning behind each piece.
“Batik has always been more than fabric to me. It holds the hands, care and stories of the people who make it. Every design starts with me, but it comes to life through the artisans I work with. This boutique is a way to honour their craft and show that it is not a relic of the past, but a living tradition that continues to grow and be worn with pride today,” said Arlina Amdan, founder and creative director of ARLINA AYOU.
NA AYOU Boutique at Level LG1, The Curve, welcomes shoppers and loyal clientele alike
A Space for Craft and Connection
More than a retail space, the boutique was created as a welcoming setting where clients can explore the brand’s collections, discover its design approach, and experience personalised service. It houses ARLINA AYOU’s Premium Ready-to-Wear, Atelier, Couture and Bridal collections, alongside styling consultations, private appointments, made-to-measure services and bespoke design consultations.
Founded by Arlina Amdan, ARLINA AYOU has spent nearly three decades developing fashion rooted in Malaysian textile heritage. Each collection begins with Arlina’s own sketches before being developed with skilled artisans and specialist makers across the East Coast, Selangor, Kuala Lumpur and East Malaysia. The process is so exacting that some couture and bridal pieces take more than 500 hours to complete, reflecting the time, skill and care invested in every garment.
ARLINA AYOU’s designs are driven by a balance of heritage and contemporary style, now available both online and in store.
Heritage in Modern Fashion
Arlina treats batik as fine fashion rather than clothing reserved for special occasions, bringing together regional textile knowledge and modern cuts suited to weddings, formal events, celebrations and everyday wear.
Her collections have travelled beyond Malaysia, representing the country on international fashion platforms in Abu Dhabi, London, the Netherlands, Jakarta and beyond. ARLINA AYOU has showcased its Modern Heritage collection, featuring Malaysian songket and batik through contemporary silhouettes. Through her work, Arlina continues to bring Malaysia’s rich textile heritage to global audiences, creating a distinctive dialogue between tradition, craftsmanship and modern fashion.
This connection between heritage and contemporary design supports the wider cultural aims of Visit Malaysia 2026, which highlights Malaysia’s diverse culture, creative work and living traditions to local and international audiences. Arlina also serves on the committee of the Malaysian Official Designers Association (MODA), supporting efforts to create more opportunities for Malaysian designers and strengthen the local design community.
The boutique launch reflects ARLINA AYOU’s purpose of creating timeless fashion through distinctive design and exceptional craftsmanship, while preserving and advancing Malaysian textile heritage through meaningful design and cultural sustainability.
Discover Arlina Ayou’s latest collections at www.arlinaayou.com, and stay connected on Instagram at @arlinartw for Ready-To-Wear pieces and @arlinaayou.atelier for bespoke and personalised collections updates.
About Arlina Ayou
ARLINA AYOU is a Malaysian fashion house recognised for its distinctive design language, exceptional craftsmanship and timeless elegance. Guided by the creative vision of designer Arlina Amdan, whose career in the fashion industry spans nearly three decades, the brand continues to create fashion that balances artistry, craftsmanship and modern refinement
