The global outdoor brand now offers sports and outdoor enthusiasts in Malaysia direct access to their extensive array of active lifestyle gear designed to challenge boundaries.
Kuala Lumpur, 11 October 2023 – Renowned American sportswear brand Columbia is making its highly anticipated debut in Malaysia with two new stores opening in Suria KLCC and Pavilion Bukit Jalil. The debut is in partnership with GMG, one of the leading conglomerates in the Middle East, as the exclusive distributor across Malaysia. Through the strategic collaboration, the store openings mark a milestone for both brands as they expand Columbia’s global footprint.
The Suria KLCC store boasts a spacious retail space covering more than 1,700 square feet, while the Pavilion Bukit Jalil store covers over 1,100 square feet, providing ample room for shoppers to explore the brand’s diverse offerings ranging from apparel, footwear, accessories, bags, and gear. Additionally, Columbia has plans to open its third store in Mid Valley Megamall in November 2023.
GMG is excited to bring Columbia’s passion for the outdoors and innovative products through their new stores, marking the dawn of a fresh era in outdoor exploration for Malaysian consumers to embrace the Columbia spirit.
Carl Masterman, President – Sports, GMG says, “We are thrilled to announce the opening of Columbia’s new stores in Malaysia. This appointment is a testament of the strong partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. The debut in Malaysia is a continuation of Columbia’s journey in the region that begun in Singapore earlier in July. We look forward to igniting the inner adventurer of the urban active community in Malaysia, and to journey with them wherever their escapades take them.”
GMG, having established their new Asian headquarters in Malaysia to capitalise on the burgeoning sports retail industry in Asia, aims to open 100 new stores by 2025 to support its ambitious Southeast Asia expansion plans. The company has opened over 31 stores across Malaysia, Singapore, and Indonesia since entering the SEA market in 2020, including the latest Columbia store located at Jewel Changi Airport, Singapore which opened earlier this year.
Passionate about the Outdoors
Columbia has been creating quality outdoor gear and technologies since 1938 with a focus on innovation. The new Suria KLCC and Pavilion Bukit Jalil stores will offer consumers the brand’s extensive range of premium outdoor essentials featuring some of Columbia’s signature technologies such as OMNI-TECH, OUTDRY & OUTDRY EXTREME, OMNI-WICK, OMNI-SHADE SUN DEFLECTOR, OMNI-SHIELD, and OMNI-HEAT HELIX.
Through the high standards that have always been a commitment at Columbia, all products are rigorously tested to ensure they meet diverse needs, providing maximum comfort to outdoor enthusiasts by keeping them cool, dry, warm, and protected wherever they may go as they push boundaries and achieve their greatest potential.
FACET™ 75 ALPHA OUTDRY : TRACTION-READY FOR THE OUTDOORS
Amongst the centrepiece of this season’s Fall/Winter 2023 collection is the latest Facet™ 75 Alpha OutDry™ hiking footwear. Designed to excel in all outdoor terrains, the Facet™ 75 Alpha OutDry™ offers unparalleled grip and confident underfoot, thanks to its OutDry™ waterproof construction and Adapt Trax™ technology. As for comfort while wearing, one can look forward to its comfortable knit collar and plush cushioning. This lightweight, waterproof-breathable hiker with trail-running DNA is available for men (in Cypress/Black & Black/Cloud Grey colours) and women (in Black/Red Coral & Deep Madeira/Beetroot colours) at a recommended retail price of RM 699.00.
To celebrate the store openings, Columbia will be offering a range of in-store activation promotions that consumers can look forward to.
SNAP & WIN @ Columbia KLCC [From now – 18 October 2023]
Take a picture at the Pop-Up Installations in Columbia KLCC and stand a chance to win a RM500 voucher!
GIFT WITH PURCHASE @ Columbia Pavilion Bukit Jalil [While stocks last]
Get a FREE tote bag and mug with a minimum spend of RM300 at the new Columbia Pavilion Bukit Jalil outlet.
Columbia Suria KLCC is located at level 3, lot 314, while Columbia Pavilion Bukit Jalil is at level 4, lot 4.71.00.
For more information about Columbia and its products, please visit @columbiasportswear_my
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