KUALA LUMPUR, 25 May 2023 – MARIGOLD HL Milk today announced its partnership with Malaysian songstress, Ernie Zakri to help educate Malaysians on the importance of staying active and agile by incorporating milk into one’s daily routine. The Malaysian singer will embark on an educational campaign entitled, MARIGOLD HL SuperMilk™ to demonstrate the pivotal role of milk as part of a balanced, nutritious diet in promoting overall health.
According to Malaysian Dietary Guidelines 2020, milk is one of the most complete foods as it contains almost all the components of nutrition that are important to humans. Despite this, as many as one in three families in Malaysia lack vital micronutrients such as iron, calcium, and vitamins C & D[1]. In fact, approximately one out of three children under the age of 12 do not have sufficient access to vitamin D and calcium in their everyday diets. A survey by Statista also revealed that 44% of respondents do not consume any type of milk[2]. Recognising the need to tackle this, the MARIGOLD HL SuperMilk™ campaign featuring Ernie Zakri will help Malaysians understand how as simple as consuming MARIGOLD HL Milk on a daily basis can help raise nutrient levels and disease prevention. Packed with 38% more calcium and 31% more protein compared to ordinary milk, MARIGOLD HL Milk is also an excellent source of 9 essential vitamins that include A, B1, B3, B6, B12, C, D3, E and folic acid. This nutritional milk is also low in lactose and fat, providing consumers a healthier choice when it comes to milk selection. The campaign will also focus on encouraging Malaysians to lead active lifestyles by increasing their physical activity and range.
“We are committed to the well-being and overall health of our consumers which is deeply ingrained in our values. “We hope the launch of the MARIGOLD HL SuperMilk™ campaign will create more awareness and urgency for milk consumption & help encourage active lifestyles amongst Malaysians. We are dedicated to the continuity of fostering a healthier Malaysia through our high-quality range of dairy & juice beverages,” said Poh Eng Lip, General Manager of Malaysia Milk Sdn. Bhd., the manufacturer of MARIGOLD products.
“We are also pleased to welcome Ernie on board as the brand ambassador for MARIGOLD HL Milk. She has achieved a great deal of success in her career as a singer. We admire her work ethics, her positive attitude and her dedication to health and fitness,” he added.
Sharing excitement over the partnership between MARIGOLD HL Milk and Ernie Zakri, Yap Jay Queen, Head of Marketing for Cotra Enterprises, the marketing division under Malaysia Milk said, “Our brand has a long-standing reputation for quality and is trusted by families across Malaysia. We believe Ernie embodies the right values to help promote our MARIGOLD HL SuperMilk™ campaign and inspire more Malaysians to take charge of their health in a positive way.”
Throughout the MARIGOLD HL SuperMilk™ campaign, Ernie Zakri will showcase how her daily intake of MARIGOLD HL Milk enhances the quality of life for both her and her family. The campaign will also educate Malaysians on how MARIGOLD HL Milk provides them with essential micronutrients.
“It gives me great joy to serve as the brand ambassador for MARIGOLD HL Milk. As a working mother, I understand the importance of having a reliable source of energy and nutrition for myself and my family. MARIGOLD HL Milk provides me with the vitality I need to accomplish my daily activities, and I take comfort in knowing that my family has access to the essential nutrients they need right at home. It’s a privilege to represent a brand that prioritises the well-being of families like mine,” said Ernie Zakri, MARIGOLD HL Milk’s brand ambassador.
No stranger to the local entertainment scene, Ernie Zakri is a multi-award-winning Malaysian singer and vocal coach who first rose to fame after winning Bintang RTM in 2009 and later on released her hit single ‘Aku Cinta’ with her husband Syamel. Ernie has also received several accolades such as Best Vocals at the 32nd Anugerah Juara Lagu, Asean Master Class Award in Emerging Performance Artist and more, adding further to her impressive portfolio.
As part of her partnership with MARIGOLD HL Milk, Ernie Zakri will make exclusive appearances during roadshows which will provide an opportunity for the public to interact with her and learn more about the benefits of MARIGOLD HL Milk. The details of the roadshows are stated below:
- Mydin USJ: 2pm – 4pm, 18 June (Sunday)
- Mydin Bertam, Penang: 2pm – 4pm, 25 June (Sunday)
- Mydin Mutiara Rini, Johor: 2pm – 4pm, 8 July (Saturday)
- Mydin Gong Badak, Terengganu: 2pm – 4pm, 15 July (Saturday)
For more information on MARIGOLD’s initiatives and future activities, stay tuned to the MARIGOLD’S website https://www.marigold.com.my/whats-new/.
